All France articles
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ArticleAnta debuts in France
Chinese sportswear leader Anta opens its first store in Paris, marking a major step in its global expansion.
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News briefsSalomon names Bertrand Gachon EMEA GM
The French outdoor brand strengthens its leadership team with a new regional appointment bringing deep industry experience.
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News briefsYet another Minister of Sports for France
Marie Barsacq takes over from Gil Avérous, who was appointed in September 2024, alongside new cabinet change.
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News briefsPerfect Moment has new sales agencies in two regions
The luxury ski wear has signed two new cooperation agreements with sales agencies for Southern Europe and Japan.
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News briefsSport 2000 France names Patricia Ligonie as Purchasing Director
Ligonie brings a customer-focused vision from long-standing experience in the food retail sector.
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News briefsGil Avérous is the new French Minister of Sports
Avérous takes over from Amélie Oudéa-Castéra, who was Minister of Sports during the Paris 2024 Olympics.
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ArticleThe counterfeiting Olympics
About three months ago, French police raided at dawn and shut down 11 stores in the Parisian suburb of Saint-Ouen – site of a famous flea market and not far from the Stade de France. It is also one of three municipalities divvying up the 52 hectares of the Olympic ...
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News briefsAsics and Paris aim to tackle mental illness through spontaneous sport
Together with a handful of handball professionals, including Asics-sponsored Océane Sercien and Dylan Nahi, Asics, We Are Etandart and the City of Paris have inaugurated a newly renovated handball court at Square Montholon in the 9th arrondissement of the capital.
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News briefsTSG names SDG as its new exclusive French distribution partner
Swiss action sports company TSG International AG has signed a distribution agreement with SDG Distribution, a leading French distributor of technical action sports equipment based in Soorts-Hossegor. SDG specializes in the distribution of bike, skate, scooter and surf equipment. “The partnership with SDG is not just about expanding our global ...
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ArticleIntersport, Decathlon largest clothing retailers in France
Over the past 24 years, the sporting goods chains Intersport and Decathlon have become the leading retailers of clothing in France, overtaking hypermarkets, which used to control a combined 20 percent of the clothing market in 2000, according to the study Référenseigne Fashion carried out by Kantar, a group of ...
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News briefsSport 2000 France has a new Deputy General Manager
Source: Sport 2000 François Mbody François Mbody has been appointed Deputy General Manager of Sport 2000 France, effective May 27. Since 2016, he has been the Director of Operations as well as Administrative and Financial Director at FAM Consulting. “After a career of more than 20 years ...
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News briefsFrance seeks to ban exports of used clothes
France would like the EU to ban exports of used clothes, the country’s Ministry for Ecological Transition and Territorial Cohesion has told Reuters. Of particular concern for France is Africa, which, the ministry said, “must no longer be the dustbin of fast-fashion.” France enjoys the support of Sweden and Denmark ...
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News briefsVogue to host fashion show to kick off Paris Olympics
Fashion magazine Vogue has unveiled plans for a one-off fashion show to celebrate the Paris Olympics that will bring together some of France’s leading luxury brands ahead of the sporting mega-event. The outdoor fashion show will take place in Paris’ Place Vendome on June 23, International Olympic Day, about a ...
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News briefsDecathlon announces new leader for global marketing strategy
Decathlon has promoted Erwan Soquet to Global Marketing Strategy Lead. He joined Decathlon in January 2020 as head of the company’s communications for France. Before Decathlon, Soquet worked for nine years at home improvement retailer Leroy Merlin, where he held leadership roles including Director of Communication Strategy, Director of Communications ...
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News briefsFrench sports minister turns into “superminister”
Amélie Oudéa-Castéra, who has been serving as France’s Ministry of Sports and the Olympic and Paralympic Games since May 2022, now has additional responsibilities for national education and youth in what French newspaper Le Monde has called a “superministry.” The appointment follows the designation of Gabriel Attal as France’s new ...
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News briefsFrench government launches France.Sport portal
The French Government has launched https://france.sport, a new portal dedicated to high-level sports in France, defined as “la maison numérique du sport de haut niveau” (the digital house of high-level sports). The new digital platform is fully funded by the Ministry of Sports and the Olympic and Paralympic Games through ...
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News briefsRossignol opens new store in Courchevel
The Rossignol Group announces the opening of its new store in Courchevel, strengthening its presence in the heart of the Alps. Pre-opened on Dec. 9, the boutique, which spans two floors with a total area of 180 sqm, is the result of a partnership between the Rossignol Group and Patrick ...
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News briefsFrench Alps and Salt Lake City sole candidates for 2030 and 2034 Winter Games
The International Olympic Committee (IOC) has confirmed that the French Alps and Salt Lake City, Utah (US) are the sole candidates (“Preferred Hosts”) for the 2030 and 2034 Winter and Paralympic Olympic Games. The IOC will now start more detailed discussions with the National Olympic Committees (NOCs) of the two ...
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News briefsSport 2000 France has a new CEO
Source: Sport 2000 Emmanuelle Bahuaud Emmanuelle Bahuaud will serve as the new chief executive of Sport 2000 France, effective Jan. 2, 2024. She will replace Stéphane Solinski, who left the company in September to pursue other opportunities. Solinski is now the CEO of Laf Santé. Bahuaud, a ...
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ArticleFrance announces physical activity and sport as 2024’s “Grande Cause Nationale”
Each year since 1977, the French Prime Minister has awarded the official label “Grande Cause Nationale” (great national cause) to a public interest campaign implemented by an organization or a group of associations, which will receive assistance and publicity throughout the year. The theme changes every year. For the first ...
