All Lacoste articles – Page 2
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News briefsLacoste appoints new deputy CEO
Lacoste has promoted Catherine Spindler, currently chief brand officer, to deputy chief executive officer. In her new role, her mission will be “to continue the premiumization of the iconic French brand at the crossroads of fashion and sport and to strengthen its distinctiveness and the consistency of its expression in ...
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News briefsLacoste and Thrasher skate mag collab
Source: Lacoste Thrasher x Lacoste Legendary skateboarding magazine Thrasher, which has been around since 1981, has teamed up with apparel brand Lacoste for the first time for a joint skate collection. The collection’s design combines style elements from San Francisco and Paris, the two hometowns of the ...
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News briefsLacoste announces new breakdancing brand ambassadors
Five international breaking talents have joined Lacoste’s roster of brand ambassadors. The five talents include Ayu, a Japanese star of the international women’s scene; French breaking talent Kimie, who will be competing at the 2024 Paris Olympics; the several-time world champion Lilou; Dutch breaking talent Lorenzo; and Marlone from France, ...
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C-Suite InterviewTecnifibre-CEO Nicolas Préault: “We are a player’s company”
Nicolas Préault, CEO of Tecnifibre since 2018, explains what the company’s targets are, and how they want to triple net sales until 2025.
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News briefsMedvedev to have his own brand logo on Lacoste and Tecnifibre products
Daniil Medvedev will soon have his own brand logo on Lacoste and Tecnifibre products, his two equipment suppliers, Sportbuzzbusiness.fr has reported. The athlete’s visual identity is expected to be unveiled within a few months. The Russian tennis player is the current world No. 2 in the ATP rankings and has ...
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News briefsLacoste opens largest flagship store on Champs-Elysées
Lacoste opened a 1,600-square-meter store at 50 Champs-Elysées in Paris, at the corner of rue du Colisée, on May 20. The new retail space – dubbed Lacoste Arena – is the brand’s largest flagship store globally. Tennis takes center stage in the new store, alongside the brand’s collections for golf ...
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News briefsLacoste introduces its first collection conceived by a disabled athlete
Lacoste has teamed up with Théo Curin, the French quadri-amputee swimmer, on a new collection that bears the athlete’s name. Curin made history last November by swimming Lake Titicaca, covering a distance of around 120km between Bolivia and Peru. The Théo Curin collection, which is Lacoste’s first ...
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News briefsLacoste and Minecraft unveil collaborative apparel collection
Lacoste has teamed up with Minecraft on a new apparel collection for spring/summer 2022. The Lacoste x Minecraft collaboration was officially launched at the ESpot, a gaming venue in Paris’ iconic Rue de Rivoli, on March 12, in the presence of gaming personalities including Atomicari, Shubble, Smajor and Broky Brawks. ...
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News briefsLacoste teams up with Venus Williams
Source: Stas Komarovski Venus Williams for Lacoste Lacoste has enlisted U.S. tennis star Venus Williams to promote its new fashion-sport styles created by Lacoste artistic director Louise Trotter as its new global ambassador. The seven-time Grand Slam winner, herself the founder of an activewear label, Eleven, will ...
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News briefs
Nodale becomes president of Lacoste’s parent
Alexandre Nodale, 43, has been promoted to the new position of deputy CEO of Maus Frères, reporting to Thierry Guibert who became CEO of the Swiss family-owned group in January. Nodale has also been made president of MF Brands Group International, the group’s subsidiary that oversees Lacoste, Aigle, Gant, Tecnifibre ...
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News briefs
Lacoste launches “In the Eyes of the Crocodile” brand activation at Roland-Garros
Over the course of the two weeks of the The French Open, best known as Roland-Garros, which started on May 30, the tennis ambassadors of Lacoste as well as journalists and other personalities close to the action are having their polo shirt equipped with a special GoPro camera, integrated in ...
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News briefs
New HR director for Lacoste’s parent
MF Brands, the holding company of Lacoste, Tecnifibre, Aigle, Gant and The Kooples, has hired Gaelle Petit-Perrin as director of human resources, starting on May 10. After spending more than eight years inside the Rocher beauty and fashion group, where she ran its digital marketing operations, she joined Russel Reynolds ...
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ArticleLacoste goes more technical with the help of Tecnifibre
Tecnifibre, the French tennis and squash hardware specialist, will handle the distribution of all the performance tennis and golf products of Lacoste, the increasingly fashion-oriented sports apparel specialist, starting with the spring/summer 2022 season. Lacoste, which took over Tecnifibre in 2017 through its own parent company, MF Brands, has already ...
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News briefs
Lacoste teams up with Bruno Mars on his new lifestyle brand
Lacoste is launching Bruno Mars’ first fashion collaboration. The 25-piece capsule collection is titled “Ricky Regal,” which is the singer’s alter ego when he works as a designer. The Lacoste x Ricky Regal collection, for men and women, features a 1970s-inspired aesthetic and “bridges Bruno’s enigmatic personality and distinct style ...
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News briefs
Lacoste releases a “circular” polo
Lacoste is introducing a Classic Fit polo shirt with 30 percent of the fabric coming from the cotton of polo shirts that the company has discarded for manufacturing flaws and that have never been put to market. The remaining 70 percent is virgin cotton. The weave of the Loop, as ...
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News briefs
Lacoste’s branded face mask for Roland-Garros is sold out
Lacoste is getting strong extra visibility as a “premium sponsor” of the Roland-Garros tennis tournament through the sale of a branded anti-coronavirus face mask. Featuring its famous alligator logo, it is being worn by the tournament’s personnel, including the referees and the ball boys. The re-usable cotton mask has been ...
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News briefs
Lacoste appoints CEOs for North and Latin America
Lacoste has appointed Robert Aldrich as chief executive for North America and Pedro Zannoni as chief of the Latin America region. Aldrich previously served as chief executive for the Americas at Ermenegildo Zegna, the big Italian brand of high-end menswear. Zannoni has joined from Asics, where he was president of ...
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