All Lacoste articles – Page 2
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News briefs
Nodale becomes president of Lacoste’s parent
Alexandre Nodale, 43, has been promoted to the new position of deputy CEO of Maus Frères, reporting to Thierry Guibert who became CEO of the Swiss family-owned group in January. Nodale has also been made president of MF Brands Group International, the group’s subsidiary that oversees Lacoste, Aigle, Gant, Tecnifibre ...
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News briefs
Lacoste launches “In the Eyes of the Crocodile” brand activation at Roland-Garros
Over the course of the two weeks of the The French Open, best known as Roland-Garros, which started on May 30, the tennis ambassadors of Lacoste as well as journalists and other personalities close to the action are having their polo shirt equipped with a special GoPro camera, integrated in ...
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News briefs
New HR director for Lacoste’s parent
MF Brands, the holding company of Lacoste, Tecnifibre, Aigle, Gant and The Kooples, has hired Gaelle Petit-Perrin as director of human resources, starting on May 10. After spending more than eight years inside the Rocher beauty and fashion group, where she ran its digital marketing operations, she joined Russel Reynolds ...
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ArticleLacoste goes more technical with the help of Tecnifibre
Tecnifibre , the French tennis and squash hardware specialist, will handle the distribution of all the performance tennis and golf products of Lacoste , the increasingly fashion-oriented sports apparel specialist, starting with the spring/summer 2022 season. Lacoste, which took over Tecnifibre in 2017 through its own parent company, MF Brands ...
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News briefs
Lacoste teams up with Bruno Mars on his new lifestyle brand
Lacoste is launching Bruno Mars’ first fashion collaboration. The 25-piece capsule collection is titled “Ricky Regal,” which is the singer’s alter ego when he works as a designer. The Lacoste x Ricky Regal collection, for men and women, features a 1970s-inspired aesthetic and “bridges Bruno’s enigmatic personality and distinct style ...
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News briefs
Lacoste releases a “circular” polo
Lacoste is introducing a Classic Fit polo shirt with 30 percent of the fabric coming from the cotton of polo shirts that the company has discarded for manufacturing flaws and that have never been put to market. The remaining 70 percent is virgin cotton. The weave of the Loop, as ...
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News briefs
Lacoste’s branded face mask for Roland-Garros is sold out
Lacoste is getting strong extra visibility as a “premium sponsor” of the Roland-Garros tennis tournament through the sale of a branded anti-coronavirus face mask. Featuring its famous alligator logo, it is being worn by the tournament’s personnel, including the referees and the ball boys. The re-usable cotton mask has been ...
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News briefs
Lacoste appoints CEOs for North and Latin America
Lacoste has appointed Robert Aldrich as chief executive for North America and Pedro Zannoni as chief of the Latin America region. Aldrich previously served as chief executive for the Americas at Ermenegildo Zegna, the big Italian brand of high-end menswear. Zannoni has joined from Asics, where he was president of ...
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