All Lacoste articles
-
News briefsLacoste has a new EVP for global finance
French sportswear brand Lacoste has appointed Philippe Gautier as Executive Vice President of Finance. He takes over the role from Denis Lamoureux, who started in 2017. Gautier has more than 30 years of experience in finance, mostly at fashion and luxury groups. Most recently, he served as Group Chief Financial ...
-
News briefsLacoste teams up with The Sandbox on a Web3 experience
On its 90th anniversary, French fashion firm Lacoste will step into the virtual world after agreeing on a partnership with The Sandbox, a gaming virtual world and subsidiary of Chinese game software company Animoca Brands. The Sandbox team has collaborated with Lacoste to create the Lacoste World Tour, a multiplayer ...
-
News briefsLacoste to double number of stores in India
French apparel brand Lacoste plans to open around 50 standalone stores in India over the next five years, Business Standard has reported, based on an interview with Lacoste’s CEO for the Asia-Pacific region, Marcus Meyer. The brand currently has 42 stores and seven digital marketplaces in India and plans to ...
-
News briefsLacoste to open pop-up in London on its 90th birthday
French brand Lacoste is opening a vintage pop-up space in Shoreditch, London, as part of its 90th anniversary celebrations. The space, open on Sept. 14-26 at the Truman Brewery, will showcase more than 400 vintage pieces. The offering is sourced and curated in partnership with vintage resale expert Wavey Garms ...
-
News briefsLacoste launches first line of women’s underwear
French brand Lacoste has introduced its first line of women’s underwear at the intersection of fashion and sport. The brand launched its first underwear for men back in 1966. The new women’s line comprises four capsules in four styles, dubbed Heritage, Branding, Essential, and Signature. All the 50 pieces in ...
-
News briefsLacoste teams up with Netflix
Lacoste has introduced an exclusive collaborative collection with streaming platform Netflix that celebrates some of the platform’s shows. Items from Lacoste genderless clothing have been revisited according to the universe of eight Netflix shows, including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow and Bone and Elite. ...
-
ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
-
ArticleCan fashion weeks replace trade shows?
Fashion Weeks are just around the corner. Could they replace trade shows as the most important dates in the industry? We take a closer look.
-
News briefsLacoste launches new logo for Medvedev’s line
Source: lacoste.com Lacoste has launched a new signature logo for brand ambassador Daniil Medvedev. The French sportswear unveiled the personalized logo at the Australian Open 2023, the first Grand Slam tennis tournament of the year, where Medvedev is wearing a dedicated co-branded collection that comprises a polo ...
-
News briefsLacoste becomes official partner of the Madrid Open
Lacoste has agreed on a three-year deal with the Madrid Open as the tournament’s official footwear and apparel sponsor. The tennis tournament, currently sponsored by Mutua Madrileña and also known as Mutua Madrid Open, is one of nine ATP Masters 1000 and four WTA 1000 mandatory events. The tournament is ...
-
News briefsLacoste parent appoints Carole de Montgolfier to CSO position
Source: MF Brands Group Carole de Montgolfier MF Brands Group has appointed Carole de Montgolfier to the newly established role of chief sustainability officer. She will report to Alexandre Nodale, the group’s deputy CEO. MF Brand’s portfolio includes Lacoste and Tecnifibre in sports as well as the ...
-
News briefsLacoste appoints new deputy CEO
Lacoste has promoted Catherine Spindler, currently chief brand officer, to deputy chief executive officer. In her new role, her mission will be “to continue the premiumization of the iconic French brand at the crossroads of fashion and sport and to strengthen its distinctiveness and the consistency of its expression in ...
-
News briefsLacoste and Thrasher skate mag collab
Source: Lacoste Thrasher x Lacoste Legendary skateboarding magazine Thrasher, which has been around since 1981, has teamed up with apparel brand Lacoste for the first time for a joint skate collection. The collection’s design combines style elements from San Francisco and Paris, the two hometowns of the ...
-
News briefsLacoste announces new breakdancing brand ambassadors
Five international breaking talents have joined Lacoste’s roster of brand ambassadors. The five talents include Ayu, a Japanese star of the international women’s scene; French breaking talent Kimie, who will be competing at the 2024 Paris Olympics; the several-time world champion Lilou; Dutch breaking talent Lorenzo; and Marlone from France, ...
-
C-Suite InterviewTecnifibre-CEO Nicolas Préault: “We are a player’s company”
Nicolas Préault, CEO of Tecnifibre since 2018, explains what the company’s targets are, and how they want to triple net sales until 2025.
-
News briefsMedvedev to have his own brand logo on Lacoste and Tecnifibre products
Daniil Medvedev will soon have his own brand logo on Lacoste and Tecnifibre products, his two equipment suppliers, Sportbuzzbusiness.fr has reported. The athlete’s visual identity is expected to be unveiled within a few months. The Russian tennis player is the current world No. 2 in the ATP rankings and has ...
-
News briefsLacoste opens largest flagship store on Champs-Elysées
Lacoste opened a 1,600-square-meter store at 50 Champs-Elysées in Paris, at the corner of rue du Colisée, on May 20. The new retail space – dubbed Lacoste Arena – is the brand’s largest flagship store globally. Tennis takes center stage in the new store, alongside the brand’s collections for golf ...
-
News briefsLacoste introduces its first collection conceived by a disabled athlete
Lacoste has teamed up with Théo Curin, the French quadri-amputee swimmer, on a new collection that bears the athlete’s name. Curin made history last November by swimming Lake Titicaca, covering a distance of around 120km between Bolivia and Peru. The Théo Curin collection, which is Lacoste’s first ...
-
News briefsLacoste and Minecraft unveil collaborative apparel collection
Lacoste has teamed up with Minecraft on a new apparel collection for spring/summer 2022. The Lacoste x Minecraft collaboration was officially launched at the ESpot, a gaming venue in Paris’ iconic Rue de Rivoli, on March 12, in the presence of gaming personalities including Atomicari, Shubble, Smajor and Broky Brawks. ...
-
News briefsLacoste teams up with Venus Williams
Source: Stas Komarovski Venus Williams for Lacoste Lacoste has enlisted U.S. tennis star Venus Williams to promote its new fashion-sport styles created by Lacoste artistic director Louise Trotter as its new global ambassador. The seven-time Grand Slam winner, herself the founder of an activewear label, Eleven, will ...
