LATEST – Page 314
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Article
Columbia ended 2014 strongly
Columbia Sportswear's sales jumped by 27 percent in the fourth quarter of 2014 to $677.0 million, generating a 57 percent higher operating profit, equal to 12.1 percent of sales, and a 51 percent higher net income of $55.6 million. On an adjusted basis, the operating margin reached 13.0 percent, up ...
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News briefs
Brad Stewart has left Amer Sports, where he was in...
Brad Stewart has left Amer Sports, where he was in charge of global digital marketing lately. A spokesperson says he is not going to be replaced directly, as his functions will be taken over by the department of Victor Duran, senior vice president of marketing and B2C. He founded Bonfire ...
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Vans celebrated the return of snowboard boots for 2015/2016 with...
Vans celebrated the return of snowboard boots for 2015/2016 with the Vans Snow Day in the Austrian town of Mayrhofen, on Feb. 2-4. As reported by Boardsport Source, Vans had missed the 2014/2015 winter with its snowboard boot collection after a factory mishap.
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The new Adidas football designed for the knock-out round of...
The new Adidas football designed for the knock-out round of the Uefa Champions League made its first appearance during matches on Feb. 17. The design is called “Finale Berlin” in reference to where the CL finals will be held in the German capital's Olympic stadium on June 6. It also ...
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Gore Bike Wear is going to work more closely with...
Gore Bike Wear is going to work more closely with the Rose Vaujany Mountain Bike Team, whose seven members include Steffen Thum, winner of the UCI Marathon World Series. Gore has been sponsoring the team since last year. It will try to develop specific clothing for mountain bike cyclists, who ...
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Kelly Slater, the American surfing legend, will act as a...
Kelly Slater, the American surfing legend, will act as a global brand ambassador for Puma golf apparel and footwear and Cobra golf equipment. Since last year, Slater has a partnership with Kering, the parent company of Cobra Puma Golf, for the launch of a new casual, surf-inspired apparel collection, Outerknown.
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Under Armour continues to build the development of its outdoor...
Under Armour continues to build the development of its outdoor performance gear. It is now backing up its expansion in this category by signing up John Jackson to its growing roster of sponsored athletes. The American rider has been figured in many mountain movies all over the world, first as ...
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Helly Hansen will outfit the ski instructors affiliated with the...
Helly Hansen will outfit the ski instructors affiliated with the French Ski School (ESF) during the next two seasons, taking the place of Duvillard. About two million people are coached each year by ESF's instructors.
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Ecco Golf has signed a sponsorship agreement with Na Yeon...
Ecco Golf has signed a sponsorship agreement with Na Yeon Choi, a popular 27-year-old Korean sports player and a leading LPGA Tour star. She has collected seven KLPGA titles, including two LPGA Tour events, since becoming a golf professional in 2004, joining the LPGA Tour eight years ago.
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POC has extended its contract with Julia Mancuso through the...
POC has extended its contract with Julia Mancuso through the 2018 Olympic Games in South Korea. The American ski champion collected four Olympic medals in the last three winter games. The Swedish company unveiled a new Mancuso signature collection of updated ski helmets at the recent Ispo Munich show.
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POC will be the official helmet, eyewear and apparel sponsor...
POC will be the official helmet, eyewear and apparel sponsor for Team Stölting, the Germany-based professional road cycling team. Team Stölting will be using products from POC's Avip collection, where Avip stands for Attention, Visibility, Interaction and Protection – POC's initiative to promote safety for road cyclists. In November 2014, ...
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News briefs
At Ispo Munich, a marketing campaign was officially launched, entitled...
At Ispo Munich, a marketing campaign was officially launched, entitled “Dein Winter. Dein Sport” (Your Winter. Your Sport) it aims to make snow sports more popular in Central Europe. The project includes a couple of incentives especially for children and young people to motivate them to spend more time in ...
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News briefs
Adidas organized multiple events and in-store activations involving star players...
Adidas organized multiple events and in-store activations involving star players in the run-up to the NBA All-Star Game in New York City this month. They included the opening of an Adidas-only Foot Locker pop-up store for four days, selling the full range of Adidas NBA All-Star merchandise and limited edition ...
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Adidas has launched a series of short films, called Sport...
Adidas has launched a series of short films, called Sport 15, telling brand stories that are meant to motivate young people to do their best in sports – at their own level, in any sport and anywhere around the world. The first films portray athletes such as Lionel Messi, James ...
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News briefs
Joma, the Spanish sports apparel and footwear brand specializing in...
Joma, the Spanish sports apparel and footwear brand specializing in football, is moving into the cricket market through a contract to outfit the West Indies team. The deal was announced two days before the start of the 2015 Cricket World Cup, which is held in Australia and New Zealand from ...
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News briefs
Asics has launched a global advertising campaign around the tagline...
Asics has launched a global advertising campaign around the tagline “It's a big world. Go run it,” which is meant to inspire runners to discover many ways and reasons to run. The campaign includes a television commercial as well as digital, outdoor and print versions, store displays and other planned ...
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News briefs
Eden Park has appointed Tom Wood and Joe Launchbury, who...
Eden Park has appointed Tom Wood and Joe Launchbury, who play in the England rugby team, as brand ambassadors, to celebrate the start of the Six Nations Championship. The brand has provided official formalwear to the England rugby team since 2010. From April, Eden Park will run small pop-up retail ...
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Under Armour has signed a multi-year partnership deal with New...
Under Armour has signed a multi-year partnership deal with New York-based Authentic Brands Group, the firm that manages the Ali brand, to incorporate Muhammad Ali into its ad campaigns and products. The financial terms of the deal were not disclosed. The boxing legend, who turned 73 in January, is affected ...
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News briefs
Asics and Leki, the German producer makes poles, have come...
Asics and Leki, the German producer makes poles, have come together to promote Nordic walking. This category enjoyed a skyrocketing success in the German market but has been slowing down recently. The two brands are to launch “Asics & Leki Walk-Your-Way-Trainingtour 2015” for the spring season. The two brands' aim ...
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Rip Curl has signed a major partnership deal with Surf...
Rip Curl has signed a major partnership deal with Surf Snowdonia, which is supposed to be the world's first artificial wave to open to the public. The facility is being constructed in the lee of the Snowdonia mountains in Conwy, North Wales. Due to open in July this year, it ...
