LATEST – Page 6
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ArticlePerfect Moment opens first store in Verbier
London-based luxury skiwear brand Perfect Moment has opened its first wholly owned retail store in Verbier, Switzerland, on November 5, 2025.
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News briefsFIS signs four-year deal with Hestra
The International Ski and Snowboard Federation has signed a four-year agreement with Hestra Gloves to procure gloves for all FIS staff worldwide.
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ArticlePuma revives owned media play
The sports brand’s magazine revival reflects the industry’s rethinking of content distribution and audience ownership in an era of platform volatility.
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ArticleUnion Binding Company launches its first snowboard boot
Union Binding Company has launched its first snowboard boot, the Reset Pro, through its new Union Boot Division, based in Italy’s technical footwear district.
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News briefsAlibaba launches Milano Cortina 2026 line
Alibaba and the IOC have launched Milano Cortina 2026 mascot merchandise and the first Olympic jewelry line, exclusively on Tmall’s Olympic Flagship Store.
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ArticleNike and Martine Rose celebrate the world of gaming
Nike and Martine Rose have unveiled their 2025 Sport collection, which fuses athletic heritage, streetwear and gaming culture for connected athletes.
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ArticleReebok opens European HQ in London
Reebok inaugurates its new European headquarters in London and appoints Marc Le Roux as CEO to lead regional growth and expansion.
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ArticleTechnogym and World Athletics launch RUN X
The new RUN X will break geographical barriers by making a global athletics championship accessible in sports and fitness centers worldwide.
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News briefsLacoste has co-produced French movie Chien 51
The film, announced this spring, is in cinemas now.
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ArticleNike drops again in Best Global Brands ranking
Nike’s brand value has plummeted 25.9 percent to $33.7 billion, dropping to 23rd place in Interbrand’s global rankings.
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News briefsAl Pacino and Robert De Niro star in Moncler’s new campaign
The two movie legends and friends are featured in Moncler’s global “Warmer Together” initiative.
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News briefsNike renames world headquarters after co-founder Phil Knight
The 400-acre world headquarters in Portland, Oregon, will be called the Philip H. Knight Campus.
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ArticleAdidas Originals & Thug Club launch global FW25 collection
Adidas Originals x Thug Club FW25 drops Oct. 20, merging sport heritage with streetwear rebellion and Korean creative flair.
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News briefsSpeedo launches swimwear range made with Hyosung TNC recycled textile innovation
Speedo has introduced an outdoor swimwear range made with its new GRS and RCS-certified Ocean Flex fabric.
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News briefsHyperice unveils Virgil van Dijk as an athlete ambassador
The announcement coincides with the launch of the Hyperboot by Nike x Hyperice in the UK, Europe and Canada.
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News briefsConverse has a new VP of global footwear and design
Chavon Webster has more than 10 years of experience in the sports industry.
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News briefsNew Balance and Sézane in sneaker collaboration
French fashion brand Sézane and New Balance will collaborate for the first time on a limited-edition sneaker.
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News briefsJordan Brand honors Lucha Libre in new footwear collection
Jordan Brand’s El Vuelo shoe range connects sneaker fans and Mexican wrestling fans around the world.
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ArticleNike and Skims launch first collection, marking sportswear-shapewear crossover
The launch highlights Nike’s strategy to expand its lifestyle offering and diversify its reach.
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News briefsFanatics expands its partnership with the NFL
The merchandise giant has become the official partner of the NFL’s upcoming 2025 games in Dublin and London.
