All articles by Mattias Björklund – Page 3
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ArticleNew Era names official partner of Atlassian Williams Racing
The US headwear and sportswear brand will supply teamwear and fan apparel for the F1 team starting with the 2026 season.
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News briefsAthleta eyes lengthy recovery as Q2 same-store sales tumble
The company again is missing its target amid heavy markdowns.
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ArticleNew chairman for Frasers Group; CEO expected to miss out on major bonus
Frasers Group appoints new chairman plus key exec; CEO Michael Murray expected to miss out on £100 million bonus.
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ArticleRalph Lauren back to dress up US team for Ryder Cup
The Ryder Cup is making its Long Island debut at Bethpage Black Golf Course in Farmingdale, New York. The US team will once again be playing in red, white and blue.
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ArticlePerfect Moment secures $6.6m in new financing
The luxury skiwear brand raised new capital through two transactions, securing funding for FY2026 and beyond.
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News briefsKlarna attempts another IPO, aiming for a valuation of up to $14bn
The Swedish payment service provider had put its IPO plans on hold in April due to Trump’s new tariffs, but sources indicate that it will now proceed.
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News briefsCasall Sport has a new Global Chief Marketing Officer
Casall Sport has announced Christina Ericsson as its new Global Chief Marketing Officer.
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News briefsKangol and J. Lindeberg's golf collection radiates a youthful spirit
The kangaroo has a golf club. When Swedish company J.Lindeberg and cult brand Kangol collaborated, golf fashion became more youthful and playful.
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News briefsLululemon appoints its first Chief of AI
Ranju Das has over two decades of leadership experience scaling global organizations and driving AI-first innovation in healthcare and more.
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ArticleFoot Locker shareholders approve merger with Dick’s Sporting Goods
The investors of the major US shoe retailer voted in favor of a takeover by Dick’s Sporting Goods at a special meeting on Aug. 22.
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News briefsUnder Armour signs Ibrahima Konaté
After Rüdiger, Torres and Hakimi, Ibrahima Konaté joins UA’s growing roster of world-class players.
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ArticleH&M debuts in Brazil, with more to come
Swedish fast-fashion retailer H&M, which has closed 50 stores over the last three months, is testing new tactics to improve profit margins. With the entry into Brazil’s huge market, the company seeks new sales opportunities.
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ArticlePuma keeps aiming high, steals Basketball VP from Nike
Puma is not giving up on challenging Nike and Adidas for the top spot in basketball sales. The company has appointed Archie McEachern as its Vice President of Basketball.
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ArticleAsics and Salomon are the fastest-growing sneaker brands
StockX’s midyear trend report has Asics and Salomon among the fastest-growing sneaker brands and sees triple-digit sales growth for trading cards.
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News briefsFanatics involved in apparel sales case in Australia
“This ruling will have a very minor effect on our business and our ability to serve our partners in Australia,” Fanatics´ spokesperson commented on the court judgment.
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News briefsBoozt names Sofia Issakainen Women’s Director
The Nordic e-commerce group has appointed a seasoned fashion executive to lead its largest fashion category.
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ArticleSportsShoes.com posts record £93.3m revenue
The UK-based online running and outdoor retailer reported record turnover, stronger earnings and over 670,000 new customers in FY2025.
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ArticleBjörn Borg achieved record sales in Q2
With sales up 6% in Q2 2025, Björn Borg records its strongest second-quarter revenue to date, with growth led by sports apparel.
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ArticlePerfect Moment posts strong Q1 with record margins
The British luxury skiwear brand reported a major gross margin expansion in its seasonally weakest quarter, driven by new revenue and channel strategies.
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ArticleSneakersnstuff returns with former CEO: New owners have ‘long-term vision and commitment’
Following its bankruptcy in January 2025, classic sneaker retailer Sneakersnstuff (SNS), which three years ago had annual sales of €100 million, gained a new owner in German investment company Reziprok. The company contacted one of SNS’s founders, Erik Manzano Fagerlind (of Sweden), and asked if he wanted to return to the company he started with Peter Jansson in Stockholm in 1999. He did.
