All articles by Mattias Björklund – Page 2
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ArticleVF sells Dickies for $600m in cash
The buyer of the 103-year-old brand is a global brand management firm.
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News briefsIronman World Championships debuts in Oman
The partnership marks one of the biggest investments Oman has ever made into sports tourism.
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News briefsLe Tour has a new Asian title sponsor
EFGH will be the title sponsor of the 2025 Tour de France EFGH Singapore Criterium.
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News briefsWesports acquires Sportsmaster
The Swedish sports group is strengthening its portfolio with a Norwegian fitness specialist, with a turnover of 200 MNOK (€17.3m).
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ArticleWeSports turnover is booming, more acquisitions to come
The Sweden-based sports and e-commerce group is presenting a record-breaking Q2-2025 with a jump in revenue of over 28%.
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ArticleAdidas and Audi join forces in the brand new Formula 1 team
Having joined the circuit in January 2025, Adidas will be sponsoring a second F1 team, Audi’s, for its debut in 2026.
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ArticleRawlings acquires leading training and accessories company, Tanner Tees
Tanner Tees, founded by retired coach Joe Tanner, can be found in big league batting cages, thousands of college and high school programs.
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ArticleLewis Hamilton restructures and renames his company
The company, previously known as Project 44, will now exist as Lewis Hamilton Ventures.
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News briefsNike Exec and basketball coaching legend George Raveling passes away
George Raveling, a former Nike marketing executive and Naismith Memorial Basketball Hall of Fame member, died at the age of 88, his family announced in a statement on social media.
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News briefsAlltricks new partner to French triathlon
The French Triathlon Federation (FFTRI) has signed a strategic partnership with Alltricks, one of France’s leading sports and cycling equipment distributors.
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ArticleA new Foot Locker team has formed
To form the new Foot Locker team, executives from different areas have joined forces. And FL has also got a new VP of North America.
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ArticleAim’n hits SEK 500m in 2025 as it moves away from influencer marketing
Sweden’s Aim’n sees 30% growth in 2025 after dropping influencer campaigns, streamlining operations, and expanding via marketplaces and own retail.
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ArticleNew growth for Norwegian sports market
The sports industry experienced a correction after the pandemic. Sports chains reported a 3.9 percent decline in sales for 2024. Running and outdoor activities are trending.
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News briefsHummel returns to Italian football after 25 years
After more than two decades, Hummel returns to Italian football through a new partnership with LR Vicenza.
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ArticleAmerica’s first Skechers Performance Store opens in Miami
Skechers is picking up speed at its largest factory mall store in the world, an immersive performance experience that opened August 29 at Dolphin Mall in Miami.
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ArticleWSL and Anomaly launch ‘Watch this’ to kick off 25/26 Season
WSL Football and creative agency Anomaly have revealed a new integrated campaign designed to drive excitement for the start of the 2025/26 season.
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ArticleNike and StockX settle 2022 lawsuit over NFT trademark
Nike and StockX have settled the 2022 trademark lawsuit Nike filed against the online reseller for selling counterfeit shoes and NFTs.
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ArticleKlarna lists on NYSE after all obstacles are cleared, valued at €11.8bn
The Swedish fintech is preparing its US IPO, featuring part-originating shares and notable investors, reflecting its evolving valuation.
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News briefsBauer Hockey has a new EVP & GM
The hockey equipment brand appoints a new leader with deep experience across global footwear and apparel companies.
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ArticlePuma teams up with Rothaus and Sport 2000 for beer-Inspired sneaker
The German sportswear brand has launched a limited-edition shoe blending sneaker culture with Black Forest brewing heritage.
