More about brands – Page 22
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News briefsNike Well Collective vision commits to support the holistic notion of wellness
Nike is introducing Nike Well Collective, a vision that is meant to epitomize the brand’s commitment to serving the full spectrum of wellness – body, mind and life. Nike Well Collective, which is said to be “inspired by insights from women” and the Nike Sport Research Lab, is built ...
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News briefsThermore launches Ocean Cycle-certified Ecodown Fibers Ocean
Milan-based insulation manufacturer Thermore has launched its new fiber product called Ecodown Fibers Ocean, which it says is the first thermal insulation made from 100 percent ocean-bound raw materials (PET bottles). The new product is Ocean Cycle-certified and made at Thermore’s production site in Hong Kong. Thermore’s commitment to clean ...
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ArticleChanging the game: First volleyball brand dedicated exclusively to female players
Avoli, the first and only sports brand dedicated exclusively to the performance needs and demands of women’s and girls’ volleyball, has announced its official launch in the U.S. with the support of angel investors who recognized “the brand’s tremendous potential in the rapidly expanding landscape of girls’ volleyball.” The sport ...
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News briefsDecathlon unveils 3D-printed shoe
Decathlon, in partnership with printing specialists HP and the Italian-based Lonati (manufacturer of circular knitting machines), unveiled an innovation in shoe manufacture at the ITMA trade show in Milan, presenting a 3D-printed shoe. The shoe combines a sock made using Lonati’s XT-Machine and Double Cylinder E1530XS knitting machines, which enable ...
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News briefsAdidas licensee to introduce a new pádel brand
All for Padel (AFP) is planning to field its own brand, according to a pair of reports in CMDsport. The brand is to make its debut in December (for the Christmas season); include racquets, apparel and shoes; and take aim at “the new generations.” CEO José Luís Sicre assures CMDsport ...
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Infographics & DataSGI Sporting Goods Scorecard Q1 2023
How did Apparel, Footwear, Equipment and Retail perform in the first quarter of 2023? Our Sporting Goods Industry Scorecard has the answer.
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News briefsNike introduces the Phantom Luna women’s football boot
Source: Nike Nike Phantom Luna Nike is launching the Phantom Luna, described by the brand as “the most innovative and researched women’s-led boot in company history.” The boot features a new traction pattern, named Nike Cyclone 360, which is said to improve rotational traction and help players ...
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News briefsReebok enters pet supplies business
Reebok has launched a new line of dog-friendly items at U.S. pet retailer Petco. The collection includes a variety of Reebok-branded T-shirts and K9 apparel, tennis balls, hats, backpacks and other accessories for dogs. See the products here.
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News briefsNIP and Fila introduce jersey with ID chip for e-sports gamers
Source: Fila NIP x Fila Pro Kit E-sports legend Ninjas in Pyjamas (NIP) has announced the launch of its first collection with Italian sports brand Fila. Together, the two brands aim to define the future gaming style for fans and players around the globe. The NIP x ...
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News briefsAdidas and Macklemore’s Bogey Boys reinterpret classic golf style
Source: Adidas Adidas x Bogey Boys Adidas and Bogey Boys, a golf and lifestyle brand founded by U.S. rapper Macklemore, have teamed up to “reimagine timeless styles from the 70s and 80s that established new trends for fashion, lifestyle and sports.” The new Adidas x Bogey Boys ...
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News briefsStichd becomes merchandise partner of Aston Martin’s F1 team
Puma’s subsidiary Stichd, a licensed fan apparel, legwear, bodywear and swimwear company that will exclusively operate Formula 1 fan stores at race weekends as part of the latest deal between Puma and the racing series, has now also signed a long-term agreement with the Aston Martin Aramco Cognizant Formula One ...
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News briefsGoogle sponsors German women’s football team
Google has signed a three-year deal with the German Football Association (DFB) that makes it the official sponsor of the national women’s team with its Google Pixel brand. The agreement includes LED advertising at national games and visibility on interview and press conference backdrops. The team and individual players will ...
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News briefsAsics introduces carbon footprint labeling for its products
Source: Asics Gel Kayano 30 Asics this week unveiled the 30th generation of its Gel Kayano running shoe, which not only features new adaptive technology that provides “runners with exceptional stability and unprecedented comfort for the entire duration of a run “ but also comes with a ...
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News briefsAmazon becomes a partner of UEFA Women’s
UEFA has announced that Amazon has signed a multi-year partnership to become a partner of UEFA Women’s Football. The agreement will see the e-commerce company sponsor various competitions, including UEFA Women’s Euro 2025, UEFA Women’s Champions League, Women’s Finalissima, UEFA Women’s Futsal Euro 2023, UEFA Women’s Under-19 Championships and more. ...
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News briefsPuma announces multi-year sponsorship deal with AL-Hilal FC
Puma has announced a new five-year sponsorship deal with Al-Hilal FC, the football club based in Riyadh, Saudi Arabia, that competes in the Saudi Pro League (SPL). The agreement, which will debut in the 2023/24 season, has been described by the German sportswear company as a “groundbreaking new partnership set ...
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News briefsNike strikes deal with video game giant
Source: Nike Nike Virtual Studios has established a partnership with EA Sports, producer of such video games as the FIFA series and Madden NFL. The objective is to “build new immersive experiences” and open new avenues for customization, especially through .Swoosh. As our readers might recall, .Swoosh ...
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C-Suite InterviewMammut CEO: “We don’t want to give up our roots”
Its popularity within the gorpcore movement will not influence the direction of Mammut, says CEO Heiko Schäfer: “We are not a fashion brand.”
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C-Suite InterviewCarla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
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Infographics & DataSporting Goods Scorecard 2022
Our downloadable 2022 Sporting Goods Scorecard brings you the revenue & profit development of 47 global sporting goods companies in numbers
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News briefsAdidas signs golfer Rose Zhang
Source: Adidas Rose Zhang Adidas has signed American golfer Rose Zhang to a multi-year contract. The most decorated athlete in the history of amateur women’s golf will wear apparel, footwear and accessories from the German brand as she begins her professional career on the course. Zhang’s accolades ...
