All New Balance articles – Page 5
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Article
Unmade expands collaboration with New Balance to teamwear
A London-based software company, Unmade, is expanding its collaboration with New Balance Team Sports from footwear to team clothing in the U.S. A spokeswoman for New Balance says there are no plans to implement the project in Europe, but we find it interesting enough to report about it. The project ...
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News briefs
New Balance and Stone Island collaborate again in footwear
New Balance Athletics and Stone Island, an Italian sportswear brand recently acquired by Moncler, are joining forces to kick off what they have described as “a long-term relationship.” The first New Balance x Stone Island shoes are set to drop later this year. The partnership was first teased via the ...
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News briefs
New Balance launches a new performance face mask
New Balance has released a new reusable face mask, specifically intended for fitness and performance activities. The New Balance Active Face Mask features three layers of a breathable fabric that is a mix of polyester, polypropylene and spandex. Its design helps to keep the mask away from the mouth and ...
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News briefs
New Balance signs up its first female Middle Eastern brand ambassador
New Balance has signed up Ascia Al-Faraj, the U.S.-Kuwaiti influencer, as the brand’s newest regional ambassador. Al-Faraj is New Balance’s first female brand ambassador from the Middle East. She will feature as the new face in the brand’s collective campaign for the New Balance NB collection. The campaign for this ...
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News briefs
New Balance adds 19-year-old footballer to its athlete roster
New Balance has announced Bukayo Saka as the newest addition to its athlete roster. Saka, who is just 19 years old, plays for Arsenal in the Premier League and for England’s national team. He won his first England cup in October 2020. The young talent will also star as a ...
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Article
New Balance will sponsor AS Roma, Castore in talks with Lazio and Napoli
After months of speculations about who would replace Nike as the kit supplier of AS Roma, the Italian football club has finally confirmed New Balance as its new sponsor, starting in July. The three-year deal between the Rome-based club and New Balance will start in the 2021/22 season, and will ...
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News briefs
New Balance wins a $3.9m lawsuit against a Chinese copycat
New Balance has won another trademark lawsuit in China against New Barlun, a footwear maker based in Fujian, and its distributor Shanghai Shiyi Trade. The Shanghai Huangpu District Court awarded New Balance 25 million renmimbi (€3.2m-$3.9m) in damages on Jan. 5. According to the Financial Times, it is one of ...
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Article
Jean-Pierre Petit quits Royer
Jean-Pierre Petit, a seasoned French executive who previously worked for Nike and Wolverine Worldwide at a European level, is leaving Groupe Royer, a big multi-brand French footwear group, as part of a major reorganization, which has not yet been entirely finalized. The reason for his departure is the previously reported ...
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News briefs
New Balance plans to close Boston factory
New Balance Athletics plans to shut down its factory in Boston’s Brighton neighborhood. The move will affect 63 workers effective Feb. 5, 2021, according to a regulatory filing that was recently sent to the Massachusetts labor department. The plant is located in the same neighborhood as the company’s headquarters. ...
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News briefs
New Balance changes distributor for Romania and Bulgaria
Startline, the Greek distributor of New Balance, will also be responsible for Romania and Bulgaria from Jan. 1, taking over the role from the brand’s Turkish distributor, NBI Giyim. The company says that Startline has done a good job for the brand by creating a strong omni-channel business, including nine ...
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News briefs
New Balance may replace Nike as AS Roma’s shirt supplier
According to reports in the Italian newspaper La Stampa, New Balance will take over from Nike as the kit sponsor of AS Roma, the Italian Serie A football club. The new four-year deal, which would start in the 2021/22 season, is now awaiting final approval from Dan Friedkin, the new ...
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News briefs
Royer will have to trim its staff
The loss of a major distribution contract for New Balance in France, the Benelux countries and Germany and the crisis linked to Covid-19 have led Groupe Royer of France to start discussions with its staff about the dismissal of about 200 of its 500 employees. The loss of the contract, ...
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Infographics & DataRanking - The top 10 athletic footwear brands
This exclusive chart shows the leading international footwear brands, including Nike, Adidas, Skechers, VF Corp., New Balance, Puma, Asics. Ranking by Revenue and by %-growth vs last year. This is exclusive data and analysis for Premium Members.
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News briefs
New Balance rolls out new concept store in Tokyo
New Balance has introduced the T-House , a new concept store in Tokyo that is inspired from traditional Japanese tea houses. The two-story space, designed by T sunemu Nagasaka , features a medley of wooden fixtures, made with repurposed frames that were taken from a 122-year-old warehouse in Saitama. ...
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Article
New Balance to be in control of all of Western Europe
New Balance will control the distribution of its products all over Western Europe from next year. It has just announced the termination by next Jan. 1 of an important agreement with Groupe Royer , which has been covering its domestic French market as well as Germany and the Benelux ...
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News briefs
New Balance confirms $1.25 million in grants for Covid-19 relief
The New Balance Foundation, which had pledged earlier this year to donate $2 million in non-profit grants in response to the pandemic, has confirmed a second round of funding. Selected organizations from the foundation’s network of grantees have recently received a combined total of $1.25 million in New Balance Foundation ...
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ArticleFace masks for athletes and the public
We have already talked about the numerous initiatives that sports brands have taken to help health workers in the fight against the coronavirus outbreak. Some of them, including Under Armour and Buff, are now focusing on high-tech face masks for athletes or the general public.
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Article
Brands signal their stance on racism as U.S. cities burn
The videotaped death on May 25 of George Floyd, a 46-year-old black man, at the hands of white police officers in Minneapolis, Minnesota, has served both as a rallying cry for peaceful protests there and in other parts of the world as well as a pretext for riots across the ...
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Short stops
CSR & Sustainability
+++ New Balance is donating more than 13,000 pairs of shoes worth $1 million to health workers on the front line at hospitals in New England and St. Louis, in the U.S. +++
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News briefs
Nike lets New Balance finish up the season with the Liverpool team
If the football season is resumed in the U.K., as has already happened in Germany, the Liverpool team will be allowed to continue wearing the New Balance jerseys until the end of the season. The English team was close to winning the title before the coronavirus pandemic struck. Nike was ...
