All New Balance articles – Page 4
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Article
StockX reviews the collectibles market in 2021
The collectibles-trading platform StockX has released an annual report, titled Big Facts: Current Culture Index: 2022, that breaks down its key markets – notably sneakers, but also electronics, toys and apparel – for the elapsed year 2021. Jordan remained the best-selling sneaker brand, with items trading at an average premium ...
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News briefs
New Balance stores in Iberia are due to close
The 22 mono-brand stores of New Balance in Spain and Portugal are reportedly going to be shut down by Jan. 15, as they will be no longer supplied with products following the non-renewal of a five-year-old retail store licensing agreement with a Spanish company, Experience Group. The latter was notified ...
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News briefs
New Balance goes direct in three more Eastern European countries
New Balance has further extended its control over the distribution of its products in Europe. It has taken it over from Aspire Sports for the markets of the Czech Republic, Slovakia and Hungary, with effect from Jan. 1. Its business in those three countries will be run by its Polish ...
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Article
New Balance projects 30% growth
New Balance is projecting a 30 percent increase in its sales to $4.5 billion in 2021, with growth of at least 25 percent in each geography. That would compare with revenues of $4 billion in 2019 and $3.4 billion in 2020. Addressing a conference by the U.S. Sports & Fitness ...
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Infographics & DataInternational sports apparel market 2020
This chart shows the revenues, growth and market share of the top 26 sports apparel brands in 2020 vs. 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
New Balance establishes an “athlete advisory board”
Stating that it “favors a partnership model relationship over a sponsorship,” New Balance has established what it calls the Athlete Advisory Board, described as a “collective” of professional athletes, executives and “brand associates” to “aid in the important work coming from the internal teams grounded on the principles of co-authorship.” ...
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News briefs
Nike, Asics have the fastest carbon-plated shoes, study says
Did Eliud Kipchoge get a boost from his sneakers on his sub-two-hour marathon? It appears so, and Nike and Asics might have the fastest distance-running shoes on the market. Researchers at Stephen F. Austin State University in Nacogdoches, Texas, have compared the “running economy” – best conversion of energy to ...
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News briefs
New Balance to sponsor U.K.’s governing body for college sports
New Balance has signed a five-year contract to sponsor British Universities and Colleges Sport (BUCS), the U.K.’s governing body for sports in post-secondary schools. In late October the company will be producing a co-branded line of merchandise, with hoodies, T-shirts, shorts, leggings and kitbags. In addition, New Balance Teamsports will ...
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Infographics & DataThe largest athletic footwear brands 2020
This chart shows the revenue development of the top 24 athletic footwear brands brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
New Balance faces new complaint over its made in USA label
A consumer advocacy organization, truthinadvertising.org, has filed a complaint with the U.S. Federal Trade Commission (FTC), asking it to investigate the validity of New Balance’s “made in USA” label, which it uses in at least a dozen models of footwear. According to the complaint, NB claims “a domestic value of ...
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News briefs
New Balance airs campaign for the London Marathon
New Balance has launched a campaign intended to “democratize” running ahead of the Oct. 3 Virgin Money London Marathon. The campaign carries the “Rep Yours” tag. It features two runners who tell their individual stories of involvement in the sport through a London club, “Run the Boroughs,” that was formed ...
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News briefs
New Balance sues Michael Kors over allegedly similar “N” mark
New Balance has filed a trademark infringement lawsuit against Michael Kors, claiming that two models of its sneakers use an “N” in their design that is “confusingly similar” to the iconic “N” in New Balance footwear. New Balance specifically targeted Michael Kors’ Olympia and Pippin shoe collections. The case was ...
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News briefs
New Balance partners with The Renewal Workshop for a New Balance Renewed program
New Balance has teamed up with The Renewal Workshop (TRW), a provider of circular solutions for the apparel and textile industry, to create New Balance Renewed. The new collaborative program is designed to give a second life to New Balance’s apparel, helping to keep it out of landfills. New Balance ...
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News briefsNew Balance celebrates 50th NYC Marathon with official collection
Source: New Balance New Balance has launched the official New Balance 2021 TCS New York City Marathon Collection. The 50th edition of the event will mark the return of in-person racing after a year impacted by the pandemic. The New York City Marathon first took place on ...
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News briefs
Kassia Davis buys PF Flyers from New Balance
Kassia Davis has bought the 84-year-old PF Flyers brand of sports shoes from New Balance. She is a daughter of Jim Davis, controlling shareholder and chairman of New Balance, where she worked in a variety of positions for ten years until 2019. She then founded KADA, a brand of sustainable ...
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News briefs
New Balance signs up Raheem Sterling
New Balance has announced a new multi-year sponsorship deal, on and off the pitch, with Raheem Sterling who will become a new global face of the brand. The 26-year-old football star, who plays for Manchester City and the England national team, will wear special New Balance Furon V6+ boots on ...
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ArticleMathias Boenke will lead New Balance EMEA
Returning to New Balance after a dynamic journey on the other side of the fence at Intersport, Mathias Boenke has been appointed as senior vice president of the American sports brand for the EMEA region, starting in June. Based at New Balance EMEA’s office in Amsterdam, he will take the ...
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News briefs
New Balance introduces the eco-friendly Vision Racer ReWorked
New Balance has launched the Vision Racer ReWorked, the latest release of the New Balance Jaden Smith Vision Racer collection, in partnership with the American actor and activist Jaden Smith. The new Vision Racer ReWorked is made with a mix of recycled materials. The upper and the tongue contain 74 ...
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Article
New Balance announces commitments and partnerships to promote sustainability
New Balance has announced a range of initiatives and strategic alliances designed to help support climate goals and create a healthier planet, joining other sports companies in this kind of endeavours. As part of its overarching Responsible Leadership strategy, which aims at a low-carbon future with a holistic set of ...
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News briefs
New Balance hires Teddy Santis as creative director of its Made in USA collection
New Balance has announced the appointment of Teddy Santis, the founder of Aimé Leon Dore, as creative director for its Made in USA line of sneakers. The first Santis-designed products from his new multi-year deal with New Balance are expected to drop in 2022. Aimé Leon Dore is a fashion ...
