All New Balance articles – Page 8
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News briefs
New Balance may replace Nike as AS Roma’s shirt supplier
According to reports in the Italian newspaper La Stampa, New Balance will take over from Nike as the kit sponsor of AS Roma, the Italian Serie A football club. The new four-year deal, which would start in the 2021/22 season, is now awaiting final approval from Dan Friedkin, the new ...
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News briefs
Royer will have to trim its staff
The loss of a major distribution contract for New Balance in France, the Benelux countries and Germany and the crisis linked to Covid-19 have led Groupe Royer of France to start discussions with its staff about the dismissal of about 200 of its 500 employees. The loss of the contract, ...
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Infographics & DataRanking - The top 10 athletic footwear brands
This exclusive chart shows the leading international footwear brands, including Nike, Adidas, Skechers, VF Corp., New Balance, Puma, Asics. Ranking by Revenue and by %-growth vs last year. This is exclusive data and analysis for Premium Members.
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News briefs
New Balance rolls out new concept store in Tokyo
New Balance has introduced the T-House, a new concept store in Tokyo that is inspired from traditional Japanese tea houses. The two-story space, designed by Tsunemu Nagasaka, features a medley of wooden fixtures, made with repurposed frames that were taken from a 122-year-old warehouse in Saitama. The shop is on ...
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Article
New Balance to be in control of all of Western Europe
New Balance will control the distribution of its products all over Western Europe from next year. It has just announced the termination by next Jan. 1 of an important agreement with Groupe Royer, which has been covering its domestic French market as well as Germany and the Benelux countries for ...
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News briefs
New Balance confirms $1.25 million in grants for Covid-19 relief
The New Balance Foundation, which had pledged earlier this year to donate $2 million in non-profit grants in response to the pandemic, has confirmed a second round of funding. Selected organizations from the foundation’s network of grantees have recently received a combined total of $1.25 million in New Balance Foundation ...
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ArticleFace masks for athletes and the public
We have already talked about the numerous initiatives that sports brands have taken to help health workers in the fight against the coronavirus outbreak. Some of them, including Under Armour and Buff, are now focusing on high-tech face masks for athletes or the general public.
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Article
Brands signal their stance on racism as U.S. cities burn
The videotaped death on May 25 of George Floyd, a 46-year-old black man, at the hands of white police officers in Minneapolis, Minnesota, has served both as a rallying cry for peaceful protests there and in other parts of the world as well as a pretext for riots across the ...
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Short stops
CSR & Sustainability
+++ New Balance is donating more than 13,000 pairs of shoes worth $1 million to health workers on the front line at hospitals in New England and St. Louis, in the U.S. +++
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News briefs
Nike lets New Balance finish up the season with the Liverpool team
If the football season is resumed in the U.K., as has already happened in Germany, the Liverpool team will be allowed to continue wearing the New Balance jerseys until the end of the season. The English team was close to winning the title before the coronavirus pandemic struck. Nike was ...
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News briefs
New Balance wins a case against a Chinese firm
New Balance has won in a copyright case against New Barlun, a Chinese firm that was using an “N” symbol that resembled New Balance’s signature logo on shoes and apparel. The Shanghai Pudong People’s Court has ordered New Barlun to pay damages of 10.8 million yuan (US$1.54 million) to New ...
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News briefs
New Balance settles lawsuit against Nautica
The trademark infringement lawsuit that New Balance filed in Massachusetts in August 2019 against Authentic Brands Group over use of the letter “N” on footwear and apparel by the brand Nautica has been settled. All claims against Nautica have been dismissed without prejudice, and each party will be covering its ...
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News briefs
New Balance works with the NBA
New Balance has signed a long-term deal to become an official marketing partner of the National Basketball Association (NBA). This will enable the American company to use NBA uniforms and team logos in its advertising, on its social media and in store displays. In 2018, New Balance signed both Kawhi ...
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News briefs
New Balance renews The Runaway
New Balance is reinstituting The Runaway, the pub where customers can purchase their pints with running miles logged on Strava, the fitness tracking app. The company has changed the decor since the inaugural year of 2019 and introduced four new “challenges” through the app, hoping to draw runners of all ...
