All New Balance articles – Page 2
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News briefsUS sneaker industry appeals to Trump in letter: ‘Spare us from tariffs’
The letter supports a petition signed by such brands as Nike, Adidas, Saucony, Puma and Crocs.
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News briefsNew Balance announces kit deal with Atalanta
The brand has agreed on a multi-year agreement with the Italian Serie A team.
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News briefsNew Balance Foundation and Beyond Sport launch Futures in Motion development program
The new international initiative is designed to strengthen youth wellbeing, education and career opportunities through sport.
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News briefsSports Direct opens 2,800-sqm store at big UK mall
Frasers Group has unveiled its latest Sports Direct store at Trafford Palazzo in Manchester.
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ArticleYue Yuen reports improved FY results on manufacturing rebound
The globe’s largest manufacturer of footwear posted a 47 percent increase in FY24 Ebit to $572.1 million versus $390.2 million for the 12 months ended Dec. 31.
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ArticleFoot Locker’s sales rose 2.6% in Q4, modest growth forecast for FY25
The group will do another 300 store refreshes (following 400 in 2024) and 80 additional “Reimagined” doors.
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News briefsNew Balance replaces Castore as Bayer Leverkusen kit sponsor
The new agreement, beginning with the 2025/26 season, will cover the men’s, women’s and youth teams.
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C-Suite InterviewWFSGI CEO Emma Zwiebler: “We are focused on unlocking the potential in the industry”
Emma Zwiebler reflects on her first year as CEO of WFSGI.
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ArticleRetail: Last call for a mindset shift
As the retail landscape undergoes profound change, Christina Kässhöfer calls for a change in the way retailers think.
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News briefsNew Balance aiming for $10bn as worldwide sales grew 20% in 2024
The Boston-based company declared that global sales increased by 20 percent last year to $7.8 billion.
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News briefsNew Balance sued for alleged faulty shoe
Khamica Bingham – a Canadian track athlete and specialist in the 100 meters, and Operations Coordinator for Brown University’s women’s track & field team – has filed a lawsuit against New Balance in the US District Court of Rhode Island. Bingham blames a faulty New Balance shoe for a “career-ending ...
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News briefsDim enters the sportswear market
Dim is best known for its underwear and hosiery and the new sportswear collection leverages its expertise in body comfort.
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News briefsNew Balance opens new EMEA headquarter
The new EMEA headquarters of New Balance, located in a former bike factory, focuses on a good working environment.
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News briefsNew Balance opens in Edinburgh with new store concept
Edinburgh has the first New Balance flagship store featuring the brand’s new retail concept.
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ArticleFoot Locker starts 50th anniversary by striking the NYSE opening bell
Foot Locker turns 50 and celebrates all through the month of September.
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Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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News briefsCarhartt hires new VP with extensive footwear experience at Adidas, Hoka, New Balance
Is the classic workwear brand about to focus more on developing shoes from now on?
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AnalysisMarket analysis: The sports apparel market of 2023
Our annual summary of the sports apparel market brings you global revenue and market-share development and a regional breakdown of 29 companies.
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ArticleFoot Locker customer prioritizes discretionary spending on footwear
Foot Locker stays on course despite economic challenges, focusing on its loyalty program, expanded brand portfolio, and upcoming mobile app launch.
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ArticleTop three changes in the 2024 Stifel US sneaker survey
Nike, New Balance and Adidas are the most popular sneaker brands in Stifel’s 17th sneaker survey.
