All New Balance articles – Page 3
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News briefsNew Balance changes its distribution in Central Europe
New Balance Germany will take over the brand’s distribution in Austria in 2026.
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ArticleUkrainian sporting goods market on a rollercoaster ride
The Ukrainian sporting goods market has shrunk considerably due to the war; sales and imports are far below pre-war levels, and recovery is uncertain, even if military orders bolster wholesale.
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News briefsNew Balance and WNBA sign partnership deal
New Balance and the Women’s National Basketball Association signed a multi-year agreement
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ArticleApparel manufacturer Hi-Tech Apparel acquires British software company Unmade
Unmade, a London-based scaleup, has been acquired by Bangkok, Thailand-based apparel manufacturer Hi-Tech Apparel. UnmadeOS, Unmade’s platform, uses patented automation and visualization technologies to enable brands to offer bespoke clothing on demand. Existing customers include sportswear brands such as New Balance and Decathlon as well as fashion brands such as ...
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News briefsNew Balance introduces its first American football cleats
Source: New Balance NB Fortress New Balance is introducing two football franchise models, the NB Prodigy and the NB Fortress, which were first revealed in April at the 2024 NFL draft in Detroit. The brand said the two models were created based on years of athlete insight ...
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C-Suite InterviewCommunity first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
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News briefsNew Balance opens second store in Mumbai
New Balance has opened a new store at the Infiniti Mall in Malad, one of the top shopping destinations in Mumbai. It is the brand’s second store in Mumbai, following the opening of its first retail location on Linking Road less than a month ago. The first store was inaugurated ...
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Case StudyNew Balance: EMEA HQ relocation and expansion mark growth period
New Balance has been something of a phenomenon within the sporting goods industry. Today, it stands as one of the most globally successful footwear brands.
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News briefsSportsshoes.com announces 11% increase in sales, 663,000 new customers in last 12 months
SportsShoes.com has achieved an 11 percent year-on-year increase in turnover to £90m (€105.6 million) and acquired 663,000 new customers in 12 months. The retailer also secured 749,000 orders from repeat customers during the same period. SportsShoes.com offers more than 17,000 products from 150 running and outdoor brands, including Nike, Adidas ...
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ArticleFoot Locker reaffirms FY outlook as ‘Lace Up’ strategy begins gaining traction
Higher average unit prices, less promotional pricing, and an improved pipeline of new products from key vendor partners in the months ahead, including Nike, has Foot Locker confident that it will meet its FY24 financial objectives. The group, celebrating its 50th anniversary this year and preparing to make a big ...
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News briefsAdidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
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News briefsNew Balance signs Marvin Harrison Jr. ahead of NFL Draft
Source: New Balance New Balance has added wide receiver Marvin Harrison Jr. to its roster of athletes in anticipation of the 2024 NFL Draft. Harrison Jr., who played college football at Ohio State, earned All-American honors twice and clinched the prestigious Fred Biletnikoff Award in 2023 for ...
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News briefsTFG introduces JD Sports to South African market
South Africa is set to welcome the arrival of British sportswear giant JD Sports, courtesy of The Foschini Group (TFG), through an exclusive franchise agreement. TFG’s CEO Anthony Thunström highlighted the move as an expansion of their sports portfolio, leveraging their existing brands like Sportscene, Totalsports, and Sneaker Factory. Thunström ...
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News briefsNew Balance teams up with Joe Freshgoods
New Balance has teamed up with Joe Freshgoods, the Chicago-based lifestyle brand founded by Joe Robinson, on the return of the New Balance 1000. The sneaker running style, originally released in 1999, has been reimagined for a new generation but with a “When things were pure” nostalgic influence, from the ...
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News briefsLuanvi posts double-digit sales growth
Spanish sportswear manufacturer Luanvi saw its revenues increase by between 12 percent and 15 percent in 2023 compared with 2022, with sales reaching nearly €17 million, CMD Sport has reported. The company expects to post once again double-digit sales growth in 2024. Growth was supported by a new agreement ...
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ArticleYue Yuen’s profit, sales slip in soft FY23
Yue Yuen, the globe’s largest manufacturer of footwear, suffered a down year in 2023 due to inventory de-stocking by retailers worldwide and conservative ordering by its portfolio of brand clients that include Nike, Adidas, Asics and New Balance, among others. Yue Yuen’s annual Ebit declined by 5.6 percent to $390.2 ...
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ArticleFoot Locker delivers tepid outlook, delays Ebit margin objective
Foot Locker shares suffered a major setback after the group reported a whopping Q4 net loss of $389 million, outlined weak FY24 guidance, and delayed its Ebit margin range goal of 8.5-9.0 percent by two years until 2026. The news sent FL shares tumbling more than 29 percent, or $10.07, ...
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News briefsNew Balance’s European sales grew by 35 percent in 2023
Overall, the privately held Boston company New Balance grew annual revenues by 23 percent last year to reach $6.5 billion worldwide, according to Joe Preston, President and CEO, fueled by double-digit growth and market share gains across every global market. Additionally, the group, which presently counts 350 contracted athletes and ...
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ArticleDecathlon’s Kenyan running project, and some others
Decathlon has opened a training center for distance runners. Located in Iten, Kenya, with a rooftop view of the Rift Valley, the center consists of a 500-square-meter main building, with 11 bedrooms of 25 square meters each, a gym and a refectory. It is built to lodge 22 runners at ...
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News briefsNew Balance launches resale program
New Balance has initiated a new resale program, allowing customers to browse and purchase pre-owned goods from the brand online. Dubbed “Reconsidered,” the program aims to enable customers to trade in their gently worn shoes via mail or in-store drop-offs in exchange for a voucher to use toward their next ...
