All New Balance articles – Page 3
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Infographics & DataFIFA World Cup 2022’s kit sponsors
These exclusive chart links the sportwear sponsors with their kits by national team for this year’s World Cup, in Qatar.
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ArticleFoot Locker raises FY outlook, decides to exit some geographies
Citing better-than-expected third-quarter results, plans to further realign its brand portfolio and a strategy to move to 300 non-mall locations by 2024, Foot Locker today raised its full-year outlook. The retailer, which has decided to abandon a fourth quarter entry into Japan and exit joint ventures in Benelux and Eastern ...
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News briefsNew Balance and Stone Island launch joint limited-edition football collection
New Balance has partnered with lifestyle and sportswear brand Stone Island for a capsule football collection featuring a typical Stone Island Camouflage pattern print and the partner’s logos. Accompanying the New Balance Furon v7 x Stone Island football boot is a selection of jerseys and shorts made ...
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News briefsNew Balance unveils its first collaboration with Mowalola
Source: New Balance New Balance x Mowalola 9060 New Balance and Mowalola have introduced their first collaboration with the launch of the New Balance x Mowalola 9060 sneaker. The shoe will make its debut on the runway for Mowalola’s spring/summer 2023 collection at Paris Fashion Week. The ...
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News briefsNew Balance will begin production in Argentina in 2023
New Balance has announced that it will begin to produce shoes in the Puerto Tirol industrial park in the province of Chaco, Argentina, from February 2023. New Balance’s manufacturing partner will be Chaco-based Punto Medio. The project is expected to create 250 new jobs.
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News briefsNFW Footwear Collective is growing
New Balance and Wolverine Worldwide have joined Natural Fiber Welding’s (NFW) Footwear Collective, a cooperative platform aiming to promote widespread adoption of low carbon, biobased materials from nutrients, which are safe to return to the earth at the end of a product’s life. Through the Footwear Collective, NFW and its ...
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News briefsNew Balance with new international marketing director
Romina Bongiovanni replaces Tim Malone, who left the company to join Crocs, as global director of international marketing at New Balance. She will report to Jeff McAdams, VP of global marketing, and join the company’s global leadership team. Most recently director of global comms and entertainment at New Balance, Bongiovanni ...
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ArticleFoot Locker lowers FY22 outlook slightly, but stock soars on CEO hire
U.S. retail chain Foot Locker, which operates 630 doors across Europe, has modified its FY22 outlook downward due to likely additional pressures on its H2 business. But the revision, coupled with a 9 percent decline in second-quarter sales and a 76 percent drop in Ebit for the period ended July ...
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News briefsNew Balance returning to the Iberian Peninsula
As planned, New Balance will be opening its first stores on the Iberian Peninsula since January’s closing of all 22 of its stores there, Palco23 reports. The first two for Spain will be in Las Rosas Village in Madrid and La Roca Village in Barcelona. Outlets will follow at Rambla ...
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ArticleMarket Analysis: The athletic footwear market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global athletic footwear brands including breakdown by region.
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News briefsAdidas reportedly to replace New Balance as AS Roma technical partner
The contract between New Balance and Italian football club A.S. Roma is due to expire at the end of the 2022/23 Serie A season. According to the Italian newspaper Il Tempo, the deal will not be extended, and Adidas is set to take over as a technical partner in a ...
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Infographics & DataTop 10 Athletic Footwear Brands 2021
This exclusive interactive chart shows the top ten athletic footwear brands for 2021, by revenues and by year-on-year revenue growth. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsNew Balance to reopen stores in Spain starting in August
New Balance closed its stores in Spain and Portugal after its contractual link with Experience, its retail partner, came to an end on Dec. 31, 2021. As reported by Palco23, the company is now planning to open two stores in August at The Style Outlets in Getafe and San Sebastián ...
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News briefsNew Balance sues Steve Madden for alleged copyright infringement
New Balance Athletics has filed a design patent, trademark infringement, and unfair competition case, claiming that Steve Madden deliberately copied its 327 sneaker model with the launch of the “Chasen” shoe model. The complaint was filed in a Massachusetts District Court on June 7. New Balance introduced the 327 design ...
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News briefsNew Balance joins Land to Market
New Balance has announced its membership in Land to Market, an outcome-based verified sourcing solution for raw materials from verified regenerative land with headquarters in Boulder, Colorado. Regenerative agriculture is a conservation and rehabilitation approach to food and farming systems that goes beyond sustainability to improve the entire ecosystem continuously. ...
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ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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News briefsNew Balance opens fifth North American factory
New Balance has opened its 80,000-square-foot “Factory of the Future” in Methuen, Mass. for production of its Made 990v5 model. The Methuen plant, which underwent a roughly $20 million renovation, is the company’s fifth factory in North America. All five factories contribute to the production of “New Balance Made” sneakers, ...
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News briefs
Balance Athletica to change name to Vitality
Balance Athletica, a Denver-based athleisure brand founded in 2018, has announced that it will change its name to Vitality. The announcement follows a trademark infringement lawsuit filed by New Balance in the U.S. District Court of Massachusetts in November 2020. New Balance claimed that Balance Athletica used a “confusingly similar ...
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C-Suite InterviewMathias Boenke: New Balance sees European sales of €1 bn doubling
New Balance recently predicted that its sales would grow by about 30 percent to $4.5 billion in 2021, which would likely keep it as the sixth largest sports brand in the world. Reaching a new record level, a similar increase was booked last year in Europe, said Mathias Boenke, a ...
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News briefs
New Balance extends its trademarks into the metaverse
Joining Nike, Adidas, Puma and Under Armour in their journeys into the metaverse, New Balance has filed trademark applications in the U.S. to extend its brand into virtual merchandise and services, including virtual footwear, apparel, sports bags, equipment and accessories. The three applications cover the New Balance trade name as ...
