All New Balance articles
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ArticleNew Balance celebrates Ohtani MVP with “Unicorn” tee
New Balance honors Shohei Ohtani’s 2025 MVP season with a limited “Unicorn” T-shirt, celebrating the star’s dominance and boosting its athlete portfolio.
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News briefsStone Island and New Balance reunite
Stone Island and New Balance have unveiled a new take on the Furon v8 boot, blending cutting-edge performance design with streetwear innovation.
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ArticleNew Balance opens Salt Lake City hub
New Balance has opened a new 75,000-sqm distribution center in Salt Lake City to strengthen its North American logistics network and speed up deliveries.
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ArticleNew Balance x Grand Collection: Skate Meets High Fashion
New Balance Numeric and New York’s Grand Collection debut their first collaboration, blending skate heritage, classic sneaker legacy, and high-fashion aesthetics.
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ArticleSneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
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ArticleTeen survey finds On outranks Hoka
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
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SponsoredFly Together Annecy 2025: Co-creating the future of textile innovation
Fly Together Annecy 2025 offers brands and designers an immersive space for true co-creation and outdoor product innovation.
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News briefsNew Balance expands its partnership with Atalanta with stadium naming rights
The brand became Atalanta’s official sponsor and kit creator at the start of the 2025/26 season.
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ArticleBaseball’s push: From $12bn industry to Europe’s next growth market
Although baseball is still synonymous with American culture, it has become an economic global force.
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News briefsNew Balance and Sézane in sneaker collaboration
French fashion brand Sézane and New Balance will collaborate for the first time on a limited-edition sneaker.
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ArticleUN declaration recognises physical activity as core health intervention
UN recognises physical activity as a core health intervention. WFSGI and leading brands call for urgent action to address the global inactivity crisis.
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News briefsNew Balance opens expanded Central Maine factory
The expansion represents a $65 million investment.
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ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
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ArticleNike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
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ArticleSportsShoes.com posts record £93.3m revenue
The UK-based online running and outdoor retailer reported record turnover, stronger earnings and over 670,000 new customers in FY2025.
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ArticleA look at US retail and retailers
A survey ranks the ten best retailers and best apparel retailers in the US.
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News briefsNew Balance opens its second store in Sweden
The brand has opened another store, this time in the Mall of Scandinavia shopping center, north of Stockholm.
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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ArticleFoot Locker reports Q1 loss as ‘soft’ Europe drags down comparable sales
Two weeks after entering into a definitive merger agreement with Dick’s Sporting Goods, Foot Locker formally reported results for the period ended May 3.
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News briefsNew Balance opens its first Swedish flagship store
New Balance continues to open up stores. Now the company opens its second store in the Nordic region.
