All New Balance articles
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News briefs
Adidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
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News briefs
New Balance signs Marvin Harrison Jr. ahead of NFL Draft
Source: New Balance New Balance has added wide receiver Marvin Harrison Jr. to its roster of athletes in anticipation of the 2024 NFL Draft. Harrison Jr., who played college football at Ohio State, earned All-American honors twice and clinched the prestigious Fred Biletnikoff Award in 2023 for ...
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News briefs
TFG introduces JD Sports to South African market
South Africa is set to welcome the arrival of British sportswear giant JD Sports, courtesy of The Foschini Group (TFG), through an exclusive franchise agreement. TFG’s CEO Anthony Thunström highlighted the move as an expansion of their sports portfolio, leveraging their existing brands like Sportscene, Totalsports, and Sneaker Factory. Thunström ...
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News briefs
New Balance teams up with Joe Freshgoods
New Balance has teamed up with Joe Freshgoods, the Chicago-based lifestyle brand founded by Joe Robinson, on the return of the New Balance 1000. The sneaker running style, originally released in 1999, has been reimagined for a new generation but with a “When things were pure” nostalgic influence, from the ...
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News briefs
Luanvi posts double-digit sales growth
Spanish sportswear manufacturer Luanvi saw its revenues increase by between 12 percent and 15 percent in 2023 compared with 2022, with sales reaching nearly €17 million, CMD Sport has reported. The company expects to post once again double-digit sales growth in 2024. Growth was supported by a new agreement ...
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Article
Yue Yuen’s profit, sales slip in soft FY23
Yue Yuen, the globe’s largest manufacturer of footwear, suffered a down year in 2023 due to inventory de-stocking by retailers worldwide and conservative ordering by its portfolio of brand clients that include Nike, Adidas, Asics and New Balance, among others. Yue Yuen’s annual Ebit declined by 5.6 percent to $390.2 ...
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Article
Foot Locker delivers tepid outlook, delays Ebit margin objective
Foot Locker shares suffered a major setback after the group reported a whopping Q4 net loss of $389 million, outlined weak FY24 guidance, and delayed its Ebit margin range goal of 8.5-9.0 percent by two years until 2026. The news sent FL shares tumbling more than 29 percent, or $10.07, ...
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News briefs
New Balance’s European sales grew by 35 percent in 2023
Overall, the privately held Boston company New Balance grew annual revenues by 23 percent last year to reach $6.5 billion worldwide, according to Joe Preston, President and CEO, fueled by double-digit growth and market share gains across every global market. Additionally, the group, which presently counts 350 contracted athletes and ...
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Article
Decathlon’s Kenyan running project, and some others
Decathlon has opened a training center for distance runners. Located in Iten, Kenya, with a rooftop view of the Rift Valley, the center consists of a 500-square-meter main building, with 11 bedrooms of 25 square meters each, a gym and a refectory. It is built to lodge 22 runners at ...
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News briefs
New Balance launches resale program
New Balance has initiated a new resale program, allowing customers to browse and purchase pre-owned goods from the brand online. Dubbed “Reconsidered,” the program aims to enable customers to trade in their gently worn shoes via mail or in-store drop-offs in exchange for a voucher to use toward their next ...
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News briefs
New Balance opens four concept stores in Cambodia
New Balance is making a significant splash in Cambodia as it enters the market with the opening of four concept stores in Phnom Penh. According to Inside Retail, the footwear brand has strategically chosen locations, with four stores situated at Chip Mong 271 Mega Mall and spanning three Aeon malls ...
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News briefs
New Balance commits $10 million to new sports leadership institute at UMass Boston
The University of Massachusetts Boston (UMass Boston) has announced a commitment of $10 million from New Balance Athletics, Inc. to establish the New Balance Institute for Innovative Leadership in Sport at the university. The donation will provide operational funds to launch the institute. The New Balance Institute for Innovative Leadership ...
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Article
Foot Locker takes measures to reach two types of holiday shoppers
Saddled with a 10.5 percent year-over-year increase in inventory but also gaining some traction with customers seeking innovation and latest trend products, Foot Locker has taken strategic steps to reach both deal-seeking customers and others who want premium, on-trend items from key brands such as Nike, Puma, New Balance and ...
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News briefs
New Balance starts construction of new factory in New England
New Balance has begun construction of its 9,500-sqm factory in Londonderry, New Hampshire. It is the first factory in the state and the sixth footwear manufacturing facility in the US. The investment totals $70 million, will create more than 150 jobs and is expected to be operational by 2025. According ...
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Article
Latest StockX report gives an insight into what sneakerheads want
Sneaker resale platform StockX has unveiled its latest annual Big Facts: 2023 Trends report, giving an insight into what’s popular in the sneaker market this year. Retro Adidas styles and character-inspired Crocs are among the best-performing trends.
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Article
Below-average order fill rates continue to impact Yue Yuen
Profit attributable to Yue Yuen shareholders fell by 49 percent to $137.7 million from $270.1 million for the nine months ended Sept. 30, as sales declined by 14.1 percent to $5.99 billion from $6.97 billion. Manufacturing revenues declined by 20.9 percent year-over-year to $3.79 billion. Ebit sunk by 38 percent ...
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Article
The Footwear Collective seeks to drive industry’s transformation towards circularity
Athletic and outdoor footwear brands Brooks Running, New Balance, On, Vibram, Crocs and Ecco, along with US lifestyle brand Reformation and US retailer Target, have partnered with EarthDNA to launch The Footwear Collective (TFC), a non-profit initiative dedicated to uniting the global footwear industry to accelerate the ...
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News briefs
Nike sues New Balance, Skechers over Flyknit patent infringement
Nike has filed federal lawsuits in the US against New Balance and Skechers, accusing both companies of misusing the patented Flyknit technology – a patented technology allowing it to make high-performance uppers with reduced materials and waste – for their running, soccer and basketball shoes. The lawsuit against New Balance ...
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Infographics & Data
Sports apparel market 2022: Global revenue and market shares
Short on time, but want a summary of the global sports apparel market sales and revenue in 2022? Our infographic has the numbers for 29 big names.
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Analysis
Market Analysis: The sports apparel market 2022
Our annual summary of the sports apparel market brings you global revenue and market-share development, and a regional breakdown of 29 companies.