All New Balance articles – Page 6
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News briefsAdidas reportedly to replace New Balance as AS Roma technical partner
The contract between New Balance and Italian football club A.S. Roma is due to expire at the end of the 2022/23 Serie A season. According to the Italian newspaper Il Tempo, the deal will not be extended, and Adidas is set to take over as a technical partner in a ...
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Infographics & DataTop 10 Athletic Footwear Brands 2021
This exclusive interactive chart shows the top ten athletic footwear brands for 2021, by revenues and by year-on-year revenue growth. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsNew Balance to reopen stores in Spain starting in August
New Balance closed its stores in Spain and Portugal after its contractual link with Experience, its retail partner, came to an end on Dec. 31, 2021. As reported by Palco23, the company is now planning to open two stores in August at The Style Outlets in Getafe and San Sebastián ...
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News briefsNew Balance sues Steve Madden for alleged copyright infringement
New Balance Athletics has filed a design patent, trademark infringement, and unfair competition case, claiming that Steve Madden deliberately copied its 327 sneaker model with the launch of the “Chasen” shoe model. The complaint was filed in a Massachusetts District Court on June 7. New Balance introduced the 327 design ...
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News briefsNew Balance joins Land to Market
New Balance has announced its membership in Land to Market, an outcome-based verified sourcing solution for raw materials from verified regenerative land with headquarters in Boulder, Colorado. Regenerative agriculture is a conservation and rehabilitation approach to food and farming systems that goes beyond sustainability to improve the entire ecosystem continuously. ...
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ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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News briefsNew Balance opens fifth North American factory
New Balance has opened its 80,000-square-foot “Factory of the Future” in Methuen, Mass. for production of its Made 990v5 model. The Methuen plant, which underwent a roughly $20 million renovation, is the company’s fifth factory in North America. All five factories contribute to the production of “New Balance Made” sneakers, ...
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News briefs
Balance Athletica to change name to Vitality
Balance Athletica, a Denver-based athleisure brand founded in 2018, has announced that it will change its name to Vitality. The announcement follows a trademark infringement lawsuit filed by New Balance in the U.S. District Court of Massachusetts in November 2020. New Balance claimed that Balance Athletica used a “confusingly similar ...
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C-Suite InterviewMathias Boenke: New Balance sees European sales of €1 bn doubling
New Balance recently predicted that its sales would grow by about 30 percent to $4.5 billion in 2021, which would likely keep it as the sixth largest sports brand in the world. Reaching a new record level, a similar increase was booked last year in Europe, said Mathias Boenke, a ...
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News briefs
New Balance extends its trademarks into the metaverse
Joining Nike, Adidas, Puma and Under Armour in their journeys into the metaverse, New Balance has filed trademark applications in the U.S. to extend its brand into virtual merchandise and services, including virtual footwear, apparel, sports bags, equipment and accessories. The three applications cover the New Balance trade name as ...
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Article
StockX reviews the collectibles market in 2021
The collectibles-trading platform StockX has released an annual report, titled Big Facts: Current Culture Index: 2022, that breaks down its key markets – notably sneakers, but also electronics, toys and apparel – for the elapsed year 2021. Jordan remained the best-selling sneaker brand, with items trading at an average premium ...
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News briefs
New Balance stores in Iberia are due to close
The 22 mono-brand stores of New Balance in Spain and Portugal are reportedly going to be shut down by Jan. 15, as they will be no longer supplied with products following the non-renewal of a five-year-old retail store licensing agreement with a Spanish company, Experience Group. The latter was notified ...
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News briefs
New Balance goes direct in three more Eastern European countries
New Balance has further extended its control over the distribution of its products in Europe. It has taken it over from Aspire Sports for the markets of the Czech Republic, Slovakia and Hungary, with effect from Jan. 1. Its business in those three countries will be run by its Polish ...
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Article
New Balance projects 30% growth
New Balance is projecting a 30 percent increase in its sales to $4.5 billion in 2021, with growth of at least 25 percent in each geography. That would compare with revenues of $4 billion in 2019 and $3.4 billion in 2020. Addressing a conference by the U.S. Sports & Fitness ...
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Infographics & DataInternational sports apparel market 2020
This chart shows the revenues, growth and market share of the top 26 sports apparel brands in 2020 vs. 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
New Balance establishes an “athlete advisory board”
Stating that it “favors a partnership model relationship over a sponsorship,” New Balance has established what it calls the Athlete Advisory Board, described as a “collective” of professional athletes, executives and “brand associates” to “aid in the important work coming from the internal teams grounded on the principles of co-authorship.” ...
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News briefs
Nike, Asics have the fastest carbon-plated shoes, study says
Did Eliud Kipchoge get a boost from his sneakers on his sub-two-hour marathon? It appears so, and Nike and Asics might have the fastest distance-running shoes on the market. Researchers at Stephen F. Austin State University in Nacogdoches, Texas, have compared the “running economy” – best conversion of energy to ...
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News briefs
New Balance to sponsor U.K.’s governing body for college sports
New Balance has signed a five-year contract to sponsor British Universities and Colleges Sport (BUCS), the U.K.’s governing body for sports in post-secondary schools. In late October the company will be producing a co-branded line of merchandise, with hoodies, T-shirts, shorts, leggings and kitbags. In addition, New Balance Teamsports will ...
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Infographics & DataThe largest athletic footwear brands 2020
This chart shows the revenue development of the top 24 athletic footwear brands brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
New Balance faces new complaint over its made in USA label
A consumer advocacy organization, truthinadvertising.org, has filed a complaint with the U.S. Federal Trade Commission (FTC), asking it to investigate the validity of New Balance’s “made in USA” label, which it uses in at least a dozen models of footwear. According to the complaint, NB claims “a domestic value of ...
