All New Balance articles – Page 6
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News briefs
New Balance wins a case against a Chinese firm
New Balance has won in a copyright case against New Barlun, a Chinese firm that was using an “N” symbol that resembled New Balance’s signature logo on shoes and apparel. The Shanghai Pudong People’s Court has ordered New Barlun to pay damages of 10.8 million yuan (US$1.54 million) to New ...
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News briefs
New Balance settles lawsuit against Nautica
The trademark infringement lawsuit that New Balance filed in Massachusetts in August 2019 against Authentic Brands Group over use of the letter “N” on footwear and apparel by the brand Nautica has been settled. All claims against Nautica have been dismissed without prejudice, and each party will be covering its ...
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News briefs
New Balance works with the NBA
New Balance has signed a long-term deal to become an official marketing partner of the National Basketball Association (NBA). This will enable the American company to use NBA uniforms and team logos in its advertising, on its social media and in store displays. In 2018, New Balance signed both Kawhi ...
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News briefs
New Balance renews The Runaway
New Balance is reinstituting The Runaway, the pub where customers can purchase their pints with running miles logged on Strava, the fitness tracking app. The company has changed the decor since the inaugural year of 2019 and introduced four new “challenges” through the app, hoping to draw runners of all ...
