All News briefs articles – Page 484
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News briefs
A new national B2B and B2C trade show, Surf Out...
A new national B2B and B2C trade show, Surf Out Portugal, will make its debut in Portugal on Sept. 15 and 16. It will be held at Estoril near Cascais, the surf spot north of Lisbon. Rusty and Lightning Bolt are mentioned among the 45 exhibitors along with local surf ...
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News briefs
Hermann Broekhof, 66, has decided to retire after working for...
Hermann Broekhof, 66, has decided to retire after working for 40 years as a journalist in the sporting goods sector for two Dutch trade publications, first for Tendens and then for Sport Partner. He will continue as a freelance writer in the sports and outdoor sectors. Admitting that its printed ...
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News briefs
Zumiez, the American action sports retailer whose holdings include Blue...
Zumiez, the American action sports retailer whose holdings include Blue Tomato in Europe, continued to improve its results in the second quarter ended Aug. 4. Total revenues went up by 13.9 percent to $219.0 million, with a 6.3 percent increase on a comparable basis. Sales grew by 14 percent to ...
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News briefs
Under Armour's collaboration with Dwayne Johnson, the American actor also...
Under Armour's collaboration with Dwayne Johnson, the American actor also known by his wrestling ring name of “The Rock,” has achieved top ranking among best-matched celebrity-brand endorsements in the fashion and retail sectors, according to a study from Spotted. The collaboration had the highest-scoring endorsement deal among all the Fashion ...
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News briefs
Adidas placed a series of equity-neutral convertible bonds worth a...
Adidas placed a series of equity-neutral convertible bonds worth a total of €500 million on Sept. 5. The transaction was 2.7 times oversubscribed. The convertible bonds mature in five years with a coupon of 0.05 percent. The issue price was set at 104 percent of the nominal value of €200,000 ...
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News briefs
The change in European leadership reported at the Adidas Group...
The change in European leadership reported at the Adidas Group last month has revealed several other changes, particularly the appointment of Markus Baumann as senior vice president in charge of global product operations for Adidas. Baumann has already been with the Adidas group for eleven years, the last three of ...
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News briefs
The Adidas Group has appointed Mediacom, which is part of...
The Adidas Group has appointed Mediacom, which is part of the WPP group, for its global media business from September. The two hubs for the global business will be London for Adidas and New York City for Reebok, with Mediacom staff also positioned around key focus locations for the brands ...
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News briefs
Adidas has announced the early renewal of its long-standing partnership...
Adidas has announced the early renewal of its long-standing partnership with the German Football Association (DFB) to 2026. The move was described as a demonstration of trust in the German football team, despite its defeat in the recent World Cup, and as a sign of support for the promotion of ...
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Adidas has launched the Tango app for the football community,...
Adidas has launched the Tango app for the football community, and as a rallying point for participants in the Tango League, a grassroots football competition. The group said that the app became available on Sept. 3 in the U.S., the U.K., Germany, France and Spain, to help football enthusiasts ...
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News briefs
Thomas Aigner has been appointed as global marketing director for...
Thomas Aigner has been appointed as global marketing director for Salewa from the start of November. He will take over from Maurizio Priano, who has been in charge of the outdoor brand's marketing for five years and who left the company at the end of July. Aigner spent the last ...
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Descente and Wacoal have announced an alliance aimed at strengthening...
Descente and Wacoal have announced an alliance aimed at strengthening both companies' domestic and international growth, benefiting from their expertise in sportswear and fashion, respectively. The two Japanese companies will work on new opportunities in the athleisure market as well as new brand concepts. The alliance envisages collaboration around compression ...
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News briefs
Polar has appointed Vicky Holland as a sporting ambassador for...
Polar has appointed Vicky Holland as a sporting ambassador for the brand. She will front a campaign for the brand's wearable fitness products. The Olympic triathlete medalist is currently ranked second in the overall World Triathlon Series (WTS) standings. Holland won a Bronze medal at the Rio Olympic Games in ...
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News briefs
Fanatics, the American team sports retailer that is expanding internationally,...
Fanatics, the American team sports retailer that is expanding internationally, has signed a partnership with Chelsea FC to become the official global online retailer of the English Premier League club. Chelsea had been using a network of regional online stores operated by local distributors.
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News briefs
The third edition of the Bread & Butter by Zalando...
The third edition of the Bread & Butter by Zalando fashion festival in Berlin registered 35,000 visitors, 16 percent more than in the previous year. It ran from Aug. 31 to Sept. 2, and the marketing event organized by the online retailer was apparently sold out every day. The festival ...
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News briefs
Shimano Europe has announced the appointment of Erik Naberman as...
Shimano Europe has announced the appointment of Erik Naberman as managing director of its fishing tackle division. He replaces Cor Ax, who left the company earlier this year. Naberman has been with Shimano for 21 years. Most recently, he was managing director of Shimano Benelux, a role that he has ...
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News briefs
Patagonia has announced that its whole wetsuit product line is...
Patagonia has announced that its whole wetsuit product line is now Fair Trade Certified. The company helped Sheico, the multinational manufacturer of sportswear products that supplies most of the wetsuits on the market, obtain Fair Trade Certification, thereby making it easier for other brands to join in. This development follows ...
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A former Puma endorsee, Kylie Jenner has announced that she...
A former Puma endorsee, Kylie Jenner has announced that she was switching Adidas, to help market the Falcon sneaker. The reality TV personality shared the news on social media, wearing a pair of Falcons, part of the Adidas Originals range. Jenner's switch to Adidas reunites the family: Kendall Jenner, Kylie's ...
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News briefs
In the long term, the ANWR Group sees a total...
In the long term, the ANWR Group sees a total of up to 600 shoe retailers in Germany installing its “sneaker wall,” which features a standard selection of sneakers supplied by Nike, Adidas, Puma and Reebok. Their automatic replenishment is operated via SAP. More than 100 shoe retailers have adopted ...
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News briefs
New Balance will be using artificial intelligence technology on the...
New Balance will be using artificial intelligence technology on the first day of New York Fashion Week, Sept. 6, to spot people who are wearing garments that make them stand out from the crowd. The sneaker brand will do it through Real Time Exception Spotting, a computer vision technology that ...
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News briefs
Paying tribute to the new athleisure trend, Première Vision, the...
Paying tribute to the new athleisure trend, Première Vision, the world's largest fabrics fair, is launching a new Sport & Tech section at its next show on Sept. 19-21, accompanied by conferences on the subject. The initiative has led Polartec and Primaloft to exhibit at the fair, joining 73 other ...
