News briefs – Page 26
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News briefs
Adidas has announced the early renewal of its long-standing partnership...
Adidas has announced the early renewal of its long-standing partnership with the German Football Association (DFB) to 2026. The move was described as a demonstration of trust in the German football team, despite its defeat in the recent World Cup, and as a sign of support for the promotion of ...
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News briefs
Adidas has launched the Tango app for the football community,...
Adidas has launched the Tango app for the football community, and as a rallying point for participants in the Tango League, a grassroots football competition. The group said that the app became available on Sept. 3 in the U.S., the U.K., Germany, France and Spain, to help football enthusiasts ...
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Adidas its set to take over the sponsorship of the...
Adidas its set to take over the sponsorship of the English Arsenal team from Puma, which has just signed to sponsor Manchester City, the current champion in the Premier League, for £50 million (€56m-$64m) annually after its contract with Nike expires in June 2019. The Big a is said to ...
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Adidas and Ikea have initiated a strategic collaboration to learn...
Adidas and Ikea have initiated a strategic collaboration to learn more about people's interests in terms of active lifestyles and training, in order to possibly connect them with different housing solutions. In a press release, Ikea says that the two companies want to encourage people to choose good living patterns ...
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News briefs
Adidas took six of the top ten spots in a...
Adidas took six of the top ten spots in a recent ranking of world's most Instagrammed sneakers. Meanwhile, the survey found that 53 percent of the world's most Instagrammed sneakers were Nike models. The Adidas NMD, which took the top spot, was mentioned in 5.7 million posts, followed by the ...
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News briefs
Adidas has pledged to use only recycled plastic by 2024....
Adidas has pledged to use only recycled plastic by 2024. The announcement was first reported by the Financial Times. The company uses virgin plastic for a number of its products, including T-shirts, sports bras and many others, as this material is lightweight and dries quickly. Meanwhile, the sporting goods giant ...
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Kasper Rorsted, the Adidas Group's chief executive, has expressed concerns...
Kasper Rorsted, the Adidas Group's chief executive, has expressed concerns about potential over-commercialization of football and dilution of the game's quality, due to an increasing number of competitions and participants. In an interview with Kicker, a German football magazine, he said that Fifa's decision to increase the number of teams ...
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News briefs
Adidas said it was made aware on June 26 that...
Adidas said it was made aware on June 26 that an unauthorized party had gained access to customer information from its e-commerce platform in the U.S. A preliminary investigation indicates that a few million records were stolen including contact information, user names and encrypted passwords, but there was no evidence ...
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News briefs
Adidas has launched the AM4LA shoe, the latest release from...
Adidas has launched the AM4LA shoe, the latest release from its AM4 (Adidas Made For) series. The shoe, which is made at Adidas' Speedfactory facility in Atlanta, this time utilizes yarns derived from marine plastic recovered from coastal areas. The AM4LA, tailored to the streets of Los Angeles, follows the ...
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News briefs
Adidas has announced the extension of its partnership with Uefa...
Adidas has announced the extension of its partnership with Uefa through 2021, including its Champions League, its Super Cup, its Youth League and its Futsal Champions League. The Three Stripes has supplied the match ball for Uefa's tournaments since 2001.
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News briefs
Adidas and Parley for the Oceans have announced the return...
Adidas and Parley for the Oceans have announced the return for the second consecutive year of Run for the Oceans, a running initiative to raise awareness of the threat of marine plastic pollution, from June 8 to July 8. Adidas and Parley will be hosting a series of runs in ...
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News briefs
Joining the newest flagship stores of Adidas, Nike and Asics...
Joining the newest flagship stores of Adidas, Nike and Asics in the same area of New York City, Puma will be opening a 24,000-square-foot flagship store in Manhattan toward the middle of next year. Spanning over three levels, it will be located on the corner of Fifth Avenue and 49th ...
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Adidas and Skechers face a trial on June 4 in...
Adidas and Skechers face a trial on June 4 in the U.S. District Court in Portland over the alleged copying of the German brand's iconic Stan Smith shoe. A few days ago, a U.S. Court of Appeals upheld a preliminary injunction barring Skechers from selling its Onix shoe, but it ...
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News briefs
Starting next month, Adidas will replace Puma after five years...
Starting next month, Adidas will replace Puma after five years as sponsor of the Leicester City football club, which plays in England's Premier League. The duration of the new contract has not been specified. This comes after Leicester City finished ninth in the Premier League, ending the season with a ...
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Adidas is the brand that is pictured most on Twitter...
Adidas is the brand that is pictured most on Twitter and Instagram, according to an analysibs by Brandwatch. In April, Adidas' logo appeared in 6,664,170 unique images, which means in 154 new images every minute, or three new images every second, Brandwatch explains. Adidas is followed by Nike, whose logo ...
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Adidas has started serial production of its AM4NYC running shoe...
Adidas has started serial production of its AM4NYC running shoe at its Speedfactory in Atlanta. The shoe, whose name stands for Made for New York City, became available in the U.S. at retail on April 27. As previously reported, the company's American facility and its German Speedfactory in Ansbach are ...
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About 200 people moved into Adidas France's new head office...
About 200 people moved into Adidas France's new head office last month, in the business district of Strasbourg-Archipel, across from the European Parliament. The office has been transferred there from Landersheim, a small village in the Alsace where Adidas France was built up by Horst Dassler from 1973, after a ...
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News briefs
Adidas has developed a new yoga collection in cooperation with...
Adidas has developed a new yoga collection in cooperation with Wanderlust, using polyester made of recycled plastic from oceans. 80 percent of the waste that is in oceans and on coasts is plastic. As with some other Adidas products already launched, Parley for the Oceans, the environmental organization that addresses major ...
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Adidas has signed up the University of Wyoming, covering the...
Adidas has signed up the University of Wyoming, covering the school's 17 athletic team. The Cowboys teams were previously split between Nike and Under Armour.
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News briefs
Kasper Rorsted, chief executive of the Adidas Group, has agreed...
Kasper Rorsted, chief executive of the Adidas Group, has agreed to be one of the speakers at the Ispo Digitize Summit, the event organized by Messe München in June around the digital economy. Other confirmed speakers include Günther Althaus, chief executive of the ANWR Group, Philipp Roesch-Schlanderer, co-founder and chief ...
