News briefs – Page 9
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News briefsAdidas drops new everyday ready-to-wear sportswear capsule
Adidas has launched a brand new sportswear collection inspired by the “comfort-focused mindset of the next generation that rejects the constraints of the old world.” Several pioneers of this next generation, including award-winning actress Hoyeon, U.S. gymnastics Nia Dennis, American football player Tua Tagavailoa and Chinese sprint champion Xie Zhenye, ...
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News briefs
Adidas taken out of Stoxx Europe 50
Due to its share price losses by market capitalization in recent months, Adidas shares are expelled from the Stoxx Europe 50 index. According to the so-called “fast entry rule,” the sporting goods company will be replaced by Swiss raw materials and mining group Glencore as of June 20. Adidas’ stock ...
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News briefs
Real Madrid, Adidas sponsor pádel tournament
The third edition of the “Solidarity Circuit” Fundación Real Madrid by Santander began recently with a pádel tournament at the Mad4Padel club in Madrid. Among the participants were Iker Casillas, Felipe Reyes, Seba Nerone, Luis Milla, Miguel Torres and Lorenzo Sanz, representing such companies and bodes as Banco Santander, Pádel ...
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News briefsAdidas unveils expanded US headquarters
Adidas has completed a 20,400-square-meter expansion of its North American headquarters in Portland, Oregon. The project, which kicked off before the pandemic in 2018, includes three additional buildings on campus, a new gym, cafes, parking and a soccer field. The expansion was realized by the team of Portland-based Lever Architecture, ...
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News briefsNew UEFA Champions League finals ball with a message, auction for UNHCR
Adidas has unveiled the official match ball for the 2022 UEFA Champions League final, held in Paris on May 28. With the inscription “мир | PEACE,” the ball will not be available in stores as it takes one of the biggest stages in sports as an opportunity to unite the ...
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News briefsAdidas partners with Balenciaga for new joint collection
Adidas and the French label Balenciaga, part of the Kering group, have confirmed a collection of men’s and women’s apparel, accessories and footwear that merges the sports brand’s heritage looks from the late 90ies and early 2000s with the haute couture label’s distinctive aesthetics. Balenciaga is known for its disruptive ...
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News briefsAdidas launches first “Made to be Remade” golf product
Adidas has launched a “Made to be Remade” polo shirt for golf. The polo is meant to be worn, worn out and then returned to Adidas, where it is shredded. Golfers can play it for as long as they want and then return it so the materials can be reused ...
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News briefsAdidas and Delta Galil launch full-range underwear collections
Adidas and Delta Galil Industries, an Israeli textile firm headquartered in Tel Aviv, have introduced full-range underwear collections for Adidas Originals and Badge of Sport for spring/summer 2022. Claiming to have comfort at their core, the collections’ slogan reads: “Comfort is our sport.” They are designed to support all forms ...
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News briefs
New Juve home jersey by Adidas celebrates Allianz stadium
The newly revealed Adidas home jersey of Italian soccer club Juventus Turin for the 2022/23 season shows the club’s traditional black and white stripes in multiple triangles, meant to represent the symbol of a five-triangled star. The graphic print celebrates the spirit of the club’s Allianz Stadium, where the team ...
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News briefs
British Advertising Standards Authority bans Adidas advertising for nudity
After 24 complaints have reached the Advertising Standards Authority (ASA), the institution has banned an Adidas advertising for the company’s sports bras range from showing in the U.K. The ad that showed uncensored images of women’s bare breasts – to underline the variety in shapes and sizes of breasts and ...
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News briefsRun for the Oceans challenge registration starts with broader range of activities
In the sixth year of their partnership, Adidas and Parley for the Oceans are once again hosting the “Run for the Oceans” challenge. Registration is now open for the event that takes place from May 23 to June 8, 2022. For the first time, the Run for the Oceans includes ...
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News briefsLeFebvre takes over as HanesBrands’ president of global activewear
HanesBrands, the owner of the Champion brand, has appointed Vanessa LeFebvre as president of global activewear. In this role, LeFebvre will be responsible for the planned growth of Champion, focusing on product innovation, key markets and new distribution channels. She joins the group from Adidas, where she has been senior ...
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News briefsWSJ Report: Peloton pursuing minority investor
Some two months after announcing massive business changes and days before reporting its first-quarter results on May 10, Peloton Interactive is reportedly looking for a suitor to a minority stake of 15 percent in the fitness company that is now headed by former Netflix and Spotify executive Barry McCarthy. The ...
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News briefsSports Direct opens new 5.500-sqm store in Birmingham
Covering four floors on one of Birmingham’s main shopping streets, the new Sports Direct flagship store uses roughly 5.500 square meters of retail space. The chain, part of the Frasers Group, has closed its older two-floor store in Birmingham on April 10, while a second Birmingham store is said to ...
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News briefsAdidas India brings on new brand director from Reebok
Kanika Nijhawan is the new brand director at Adidas’ Indian head office near New Delhi. She previously spent seven years at Reebok, first as head of marketing and most recently as brand director of retail and e-commerce for India. Before that, she had worked with brands such as Walmart, HT ...
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News briefsAdidas names VP for Southern Europe
Adidas appointed Arnaud Jeangirard as vice president for Southern European markets (France, Italy and the Iberian Peninsula) earlier last month. Jeangirard has been with Adidas since 2016, first as director of the Adidas Originals, Yeezy and action sports in Dubai and then as the brand’s vice president for emerging markets. ...
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News briefsAdidas Originals introduces custom metaverse avatars
Adidas Originals is launching the “world’s first personality-based AI-generated avatar creation platform.” In the German brand’s summation, the “web experience” favors “individual personalities” over “physical appearances.” Customers fill out and submit a questionnaire, one of whose questions asks for a favorite OzWorld sneaker silhouette. The platform will then “translate the ...
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News briefsNew drop of Adidas/Allbirds low-carbon running shoes
Source: Allbirds/Adidas Adidas and Allbirds have expanded their collaboration for low-carbon running shoes. Four new colorways of the Adizero x Allbirds 2.94 KG CO2E have been launched on adidas.com, allbirds.com, the Adidas and Allbirds apps and select Adidas and Allbirds stores globally. The new footwear drop is ...
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News briefsAnti-mulesing campaign of Four Paws targets Nike and other brands
A new report on “The use of merino wool in sportswear,” conducted by global animal welfare organization Four Paws, reveals the results of a study commissioned by an independent laboratory in the U.K. to examine wool samples from various companies. The samples from the ten largest global sports brands inspected ...
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News briefsAdidas to revamp its club, reissues NFTs
Adidas will be holding a weeklong celebration, on April 1-7, through Confirmed, its app for the sale of exclusive products. So-called ”Members Week” will see a number of launches, among them that of the adiClub, a revision of the former Creators Club, running on a point system and providing access ...
