News Briefs – Page 38
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News briefsLi-Ning named official partner of China’s Olympic sports teams and delegation
Li-Ning takes over the sponsorship from Anta, another major Chinese sportswear company.
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News briefsYet another Minister of Sports for France
Marie Barsacq takes over from Gil Avérous, who was appointed in September 2024, alongside new cabinet change.
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News briefsDecathlon in partnership with Antoine Griezmann – switches from Puma to Kipsta
Kipsta, Decathlon’s own brand, continues to sign football deals. World champion Antoine Griezmann has now officially signed with Decathlon to wear Kipsta boots.
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News briefsReal Madrid first club to reach €1 billion in revenues
Real Madrid has become the first football club to generate annual revenues of more than €1 billion.
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News briefsHavas acquires CA Sports
The acquisition will consolidate Havas’ sports marketing expertise and its sports marketing offering in the Spanish market.
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News briefsSuperga celebrates the 100th birthday of its iconic canvas shoe
The brand, part of BasicNet, has released a limited edition to celebrate the history of its 2750 shoe.
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News briefsPickleball company opens up 10 new locations
On January 25th in Nashville, TN, Pickleball Kingdom announced the grand opening of its newest franchise location. Ten more is to come.
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News briefsAsics signs top trail runner
ASICS has added Tom Evans, one of the world’s top trail runners, to its growing roster of elite athletes.
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News briefsWildfires not expected to adversely impact LA 2028 preparations, city officials say
The city will also host World Cup matches in 2026 and a Super Bowl in 2027.
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News briefsMoncler has hired a new International Chief Brand Officer
Moncler has named Fashion Communications and Marketing Executive Rod Manley as International Chief Brand Officer effective January 20.
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News briefsDanish company becomes major share holder in Fenix Outdoor
The Danish retail conglomerate behind brands like Jack & Jones and Vero Moda, has increased its stake in Fenix Outdoor.
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News briefsAmazon opens in Cape Town a walk-in hub to support local sellers
The center will help local businesses attract more customers.
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News briefsNew round of layoffs at VF Corporation
The owner of Vans, The North Face and other popular brands is going through a major turnaround plan.
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News briefsAmer sports hires a new Senior Vice President
Päivi Antola has been appointed Senior Vice President of Group Communications at Amer Sports and member of their Global Leadership Team.
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News briefsNFL Christmas Day games on Netflix attract over 30 million global viewers
2024 was Netflix’s most-watched Christmas Day ever in the US, said the broadcaster, and viewers from 218 countries and territories overall watched at least one of the games.
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News briefsRFEF might extend Saudi deal through 2034
The President of Spain’s Football Federation would like to see the Supercopa to be played in Saudi Arabia.
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News briefsXXL has a new Senior Vice President
Espen Marthinsen is XXL’s newest hire and begins as SVP Supply Chain Management & Development in February.
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News briefsSaudi Arabia pours another €18m into Newcastle United
Swedish Alexander Isak´s Newcastle United gets even more money from the Saudis, which now invests €18 million in the Premier League club.
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News briefsPolish brand to outfit Polish national volleyball
Polish brand 4F has secured a multi-year deal as technical supplier to Poland’s national volleyball teams.
