All Nike articles – Page 5
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Article
Nike presents “What The Football” campaign to kick off FIFA Women’s
Ahead of the FIFA Women’s World Cup™ (July 20-August 20, 2023), Nike has unveiled the “What The Football” campaign, championing female soccer players from around the world who are changing the game and inspiring the world through the power of sport. The campaign, which features 11 top ...
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News briefs
Nike introduces new ReactX foam cushioning and the first sneaker to feature it
Source: Nike The new Nike ReactX foam is making its debut in the new Nike InfinityRN 4 running shoe. Compared to Nike React foam, the new ReactX foam is engineered to cut down its carbon footprint in a pair of midsoles by at least 43 percent thanks ...
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News briefs
Jordan Brand Jumpman appears on a WNBA uniform for the first time
The Jordan Brand Jumpman emblem appeared for the first time on a Women’s National Basketball Association (WNBA)’s uniform during the 2023 WNBA All-Star Game in Las Vegas on July 15. The logo appears on the chest of the jerseys and underscores the commitment of the Jordan Brand, jointly run by ...
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Article
Former Nike distributor in Russia launches multibrand retail chain
Russian retail company Inventive Retail Group plans to launch a new network, Amazing Red, to sell sporting goods of multiple Western brands. Tikhon Smykov, president of Inventive Retail Group, told the local press that the company intends to launch 100 outlets under a new banner in the ...
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News briefs
Irving is Anta’s new Chief Creative Officer, signs 5-year deal
A month ago, we wondered if Kyrie Irving had signed a deal with Chinese sporting goods manufacturer Anta. Now we have clarity, as it has been announced that the Dallas Mavericks guard has agreed to a five-year shoe deal with the brand. A statement from Anta says Irving’s signature shoes ...
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News briefs
Nike and Inter Milan extend partnership through 2031
Nike and Italian Serie A football club F.C. Internazionale Milano (“Inter”) have announced a new contract that will run until 2031. The partnership has been in place since 1998, one of the longest-lasting in European football. The new contract is reportedly worth €29 million – €26 million plus up to ...
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Article
Canadian regulators accuse Nike of profiting from Uyghur forced labor
CBC (Radio Canada) reports that the Canadian Ombudsperson for Responsible Enterprise (CORE), Canada’s corporate misconduct watchdog, has gathered enough information to launch an investigation into allegations that Nike Canada Corp. (as well as a Canadian gold mining company called Dynasty Gold Corp.) is profiting from forced Uyghur labor in China. ...
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News briefs
Dance performance in Paris introduces “next era for Nike Women”
Source: Nike A scene from “Goddess Awakened” featuring pieces from Nike x Feng Chen Wang On July 5, Nike hosted Goddess Awakened, an outdoor performance in Paris to celebrate the power of womanhood through movement and style, in collaboration with New Zealand dancer, choreographer and Nike partner ...
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Infographics & Data
% of DTC sales at 5 of the biggest sporting goods companies
We bring you an updated infographic showing DTC sales as a percentage of total net sales at five of the biggest Sporting Goods companies, 2019-2022.
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Article
Martine Rose and Nike dissolve boundaries of men’s and women’s soccer styling
Source: Nike Nike x Martine Rose In her latest partnership with Nike, London-based designer Martine Rose dissolves the boundaries of men’s and women’s soccer styling with gender-neutral, tailored player suits. Connecting and merging the moments of “getting off the plane” to “arriving on the pitch,” the collection ...
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Infographics & Data
Sporting goods industry inventory levels Q1 2023
The Q1 numbers are in, and we focus on inventory. Download our infographic of inventory levels at 18 of the biggest Sporting Goods Industry companies.
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Article
Nike eyes “healthy, full price growth” as inventory woes dissipate
Having surpassed $51 billion in annual revenues and normalized its inventory level through markdowns and order cancellations, Nike says it’s better positioned than smaller rivals as it commences FY24 with a strategy to grow total revenues by mid-single digits, expand reported gross margin by 140 to 160 basis points despite ...
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News briefs
Vans appoints former Nike, Timberland exec as global marketing chief
Source: Vans Drieke Leenknegt Vans has appointed Drieke Leenknegt as Global Chief Marketing Officer, effective July 5. In her new role, she will report directly to Kevin Bailey, Vans Global Brand President. Leenknegt has held marketing and communications roles for more than 20 years. Most recently, she ...
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News briefs
Nike introduces apparel tech auto-adapting to runners’ ventilation needs
Nike has introduced Aerogami, a new performance apparel technology that improves breathability for athletes. Think of it as a ventilation system that self-adjusts to one’s needs, creating a more breathable functional garment with on-demand ventilation. Nike describes it as a “product that interacts with your body in real-time as you ...
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News briefs
Supreme Court declines to hear Nike’s appeal in Flyknit dispute
The U.S. Supreme Court has declined to hear Nike’s appeal of a decision by the Patent Trial and Appeal Board of the U.S. Patent and Trademark Office that one of its Flyknit patents, which covers a process for knitting footwear tops, is invalid. Adidas had asked the board to invalidate ...
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Analysis
Analysis: The latest inventory levels in the Sporting Goods Industry, Q1 2023
The Q1 numbers are in, and it’s time to talk inventory. Read our analysis from industry experts and get the latest inventory numbers in full.
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Infographics & Data
Sales per employee 2022 at sporting goods companies
Our downloadable infographic has employee numbers and sales per employee at 25 of some of the world’s biggest sporting goods companies.
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News briefs
Nike’s largest Canadian flagship to open in Edmonton
A new Nike flagship store will open on the main level of the West Edmonton Mall in Edmonton, Alberta, Canada, in a prime location close to the popular hockey rink. Built in four phases from 1981 to 1998, the extraordinary mall was the world’s largest shopping center until 2004. Today, ...
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News briefs
Nike commits to Responsible Wool Standard
Nike has committed to using certified wool sourced with Responsible Wool Standard (RWS), which means that the brand will now source only certified non-mulesed wool. Animal welfare organization Four Paws International said in a statement that Nike “changed its CSR policy by committing to the certified Responsible Wool Standard in ...
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News briefs
Nike has another new partner for connected partnership program
Nike has announced a new connected partnership with performance specialty retailer Pro:Direct Sport. Launching first on the Pro:Direct Sport mobile app in the U.K. and on the web in France, the partnership will unlock tailored digital, member-exclusive products and experiences. It will be Nike’s third connected partnership across Europe, following ...