All Nike articles – Page 5
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News briefsNike and SKIMS are teaming up
Nike has teamed up with Kim Kardashian’s brand to develop underwear, loungewear and shapewear for women.
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News briefsNike reverses course on MLB uniforms
The Oregonian giant is relegating last season’s kerfuffle to history.
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C-Suite InterviewWFSGI CEO Emma Zwiebler: “We are focused on unlocking the potential in the industry”
Emma Zwiebler reflects on her first year as CEO of WFSGI.
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News briefsNike unveils the new Swoosh TC distance-running network
Swoosh TC will initially consist of clubs in Utah, Oregon and Arizona.
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ArticleNike scores mixed feedback from NFL Super Bowl ad
Nike’s “You Can’t Win, So Win” ad during Super Bowl broadcast, did not land a decisive victory for the brand.
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News briefsStefano Saccone to become Peak Performance President in April
The current CEO of Woolrich will be taking over from Sara Molnar as the new President of Peak Performance on April 1.
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ArticleCan Elliot Hill ‘swoosh’ Nike back to the top and does the company have another Jordan in its portfolio?
In a recent interview with Fortune magazine, Nike CEO Elliot Hill had plenty of opportunity to talk about Nike’s fall and how he believes it is returning to the top. It all became a long talk of the need for innovation and new Nike icons.
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ArticleSport 2000 reports steady growth despite market challenges in 2024
Specialists and the running category drove growth for the retailer alliance Sport 2000 in 2024.
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ArticleTrump’s many executive orders – and some potential effects
US President Trump has already issued a number of executive orders (EOs) since his recent swearing-in. Join us for a selective review.
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Case StudyThe story of Reebok: Can its iconic past drive a new era of success?
Reebok’s journey has been nothing short of tumultuous. We have a look at it
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News briefsDecathlon’s Kiprun signs Jimmy Gressier
The professional runner, who has won two gold medals in U23 World champions, is leaving Nike.
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ArticleJD Sports warns on profit again as rivals discount stock
JD Sports has issued its second profit warning in two months, citing heavy discounting among market rivals.
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News briefsNike launches the After Dark Tour
The new race series invites women to nighttime running events in major cities around the world.
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AnalysisAnalysis: 2024 Global Sporting Goods Industry Stocks Slip Lower in 2024
Which of the top 85 sporting goods companies performed best, and which lost ground in 2024? Get the figures.
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ArticleNike has a tough run as Q2 results show Ebit down 26%
“This isn’t going to be easy, but we’re ready for the challenge.” Ebit is down 26 percent, after three seasons of loss, but Nike CEO Hill sees light at the end of a long tunnel.
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ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
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News briefsNike and NFL extend sponsorship deal through 2038
Nike has been busy signing teams and athletes since the new CEO Elliot Hill started in October. The latest signing is with the NFL.
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News briefsNike secures multi-year deal with the Uruguayan Football Association
The sportswear brand will be AUF’s exclusive sports sponsor and supplier.
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AnalysisVendor executive compensation fell 24% in 2023
Who in the sporting goods industry earned the best salary in 2023? Get the figures from our summary.
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News briefsNike announces 12-year extension with Brazilian Football
The extension marks the beginning of the fourth decade of their partnership.
