All Snow sports articles

  • GEPA-20230311-101-133-0096
    News briefs

    Shiffrin surpasses Stenmark: Most successful skier in history


    Source: Atomic Mikaela Shiffrin’s victory no. 87 on March 11, 2023, in Åre, Sweden On Feb. 19, 1989, Sweden’s Ingemar Stenmark once won his 86th and final ski race and has held the record for most Alpine World Cup victories ever since. But now he has been ...

  • Report-Nevediversa-2023-1

    New report on the impact of the decline in snow cover in Italy


    In less than three years, Italy will be hosting the Milano Cortina Winter Olympics 2026, and some recent estimates are alarming. According to a new report by the Italian environmental group Legambiente, Italy’s ski industry heavily relies on artificial snow due to climate change. Nine out of ...

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    A Day for Jake to take place for fourth time


    Burton is once again inviting snowboarders across the globe and in eight participating winter sports resorts in Europe to celebrate the legacy of its founder Jake Burton Carpenter, who passed away in November 2019. In-person or digital activities are planned for March 11, 2023 in the resorts of Switzerland, France, ...

  • porsche-head-1140
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    ​New ski collection from Porsche and Head in historic rally design


    Following the launch of their first joint products last fall, Head and Porsche continue their successful collaboration. The second-generation Porsche | Head Ski Collection once includes two ski models, ski apparel, and equipment and picks up on the iconic design of the new 911 Dakar. The blue and white color ...

  • Rookfy
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    Spanish bike-rental company has big plans


    Rookfy, a bicycle-rental platform in Spain, enjoyed a satisfactory debut last year, according to chief technology officer Santiago Alonso, who spoke with CMDsport. The young company has recently added the retailer Escapa to its marketplace and joined the Spanish Association of Brands and Bicycles (Ambe). In an interview with, ...

  • EOClogo

    Elevate Outdoor Collective appoints chief operations officer


    Source: Elevate Outdoor Collective Josee Larocque Executive appointments continue at Elevate Outdoor Collective (EOC) following the group’s rebranding in 2022. Effective immediately, Josee Larocque is the company’s new chief operations officer, leading global operations from manufacturing to distribution. As a key member of the leadership team, she ...

  • thule_group_logo_black

    Thule announces change in CEO and president position


    After an expected difficult 2022, the Thule Group AB has appointed Mattias Ankarberg (who has been a member of the board of the Thule Group since 2018) as its new president and CEO. Ankarberg joins Thule from his current position as CEO of Byggmax Group. His former roles include global ...

  • Helly Hansen Ski Patrol
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    Helly Hansen participates in International Ski Patrol Day celebration


    For the second year, International Ski Patrol Day will be celebrated on Feb. 10 to honor the work of ski patrols around the world who work to ensure an open and safe skiing experience. Helly Hansen is participating in the day by collecting 5 percent of the proceeds from its ...

  • Sport-2000-logo
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    Sport 2000 implements new SkiExperts specialist concept


    With the 2022/2023 winter season, Sport 2000 has begun to implement the new SkiExperts concept for the group’s winter sports specialists in Germany. The first 52 SkiExperts stores receive special human resources, marketing and procurement support. The service modules are coordinated with one another to offer the best consumer experience ...

  • Blizzard Tecnica
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    Rakuscha named head of international brand experience at Blizzard-Tecnica


    Source: Blizzard-Tecnica Markus Zeman-Wurzer Blizzard-Tecnica, part of the Italian Tecnica Group, has announced that Markus Zeman-Wurzer, most recently working 18 years in various positions at Salomon, has succeeded Tom Rakuscha as sales and marketing manager at Blizzard-Tecnica in Austria. Rakuscha has since taken on an international and ...

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    More new staff at Elevate Outdoor Collective


    Source: EOC Susanne von Hoermann After the rebranding of the group and several executive changes in 2022, Elevate Outdoor Collective (EOC) – the owner of K2, Völkl, Marker, Dalbello, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes and other brands – is heading into ...

  • Sportmaster Logo Russian
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    ​Sportmaster launches winter gear rental service


    Sportmaster, Russia’s largest sporting goods retailer, has launched a new winter equipment rental service. Available items include snowboards, cross-country skis, skates and field hockey equipment. For example, a Termit Fastlane snowboard with Stream bindings can be rented for 310 rubles (€4.20) per day or 5,850 rubles (€78.70) per month. Nordway ...

  • 634440 © International Olympic Committee

    Discovery and EBU obtain European media rights for 2026-2032 Olympics


    Following a tender by the International Olympic Committee (IOC), the European Broadcasting Union (EBU) and Warner Bros. Discovery have submitted and now won a joint bid to acquire all media rights for 49 territories in Europe for the XXV Winter Olympic Games Milan-Cortina 2026, the Games of the XXXIV Olympiad ...

  • Rosi_Christian 2015
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    German ski racing icon Rosi Mittermaier passes away at 72


    Former German ski racer Rosi Mittermaier has died. With her two gold medals at the 1976 Winter Olympics in Innsbruck, “Gold Rosi,” as she was subsequently known, mesmerized all of Germany. Her family told Bayerischer Rundfunk that Mittermaier fell asleep peacefully at the age of 72 in Garmisch-Partenkirchen on Jan. ...

  • Ridestore Logo

    Swedish e-tailer Ridestore nears SEK 1 billion in sales


    According to an article on, Swedish e-tailer Ridestore reported sales of just over SEK 1 billion (€90.8m) in its latest financial statements for 2021/2022, including currency exchange gains. Excluding, earnings were SEK 975 million (€87.6m), solid growth from SEK 600 million (€53.9m) the previous year. The privately held company ...

  • Strolz Logo
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    ​New co-owners for long-standing Austrian retailer Strolz


    Austrian newspaper Kleine Zeitung reported that well-known sports and fashion retailer Strolz of Lech – founded in 1921 and best known for its handmade, personally customized ski boots – has gained new shareholders: Hugo Boss CEO Daniel Grieder, manager Siegfried Wolf and local real estate project manager Reinhard Wolf are ...

  • Sport_Conrad_Logo
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    Sport Conrad's second-hand pilot project was successful


    Source: Sport Conrad Sport Conrad NOMOI second hand products German retailer Sport Conrad has now sold the 160 used garments from brands Patagonia, Ortovox, Maloja and Norrøna that were collected from mid-November 2022 as part of a pilot project integrated into the retailer’s sustainability initiatives. According to ...

  • GEPA-20221211-101-134-0055
    News briefs

    Leki partners with Sidas on new customizable shin guard for ski athletes


    Source: Sidas/Leki With a new shin guard aiming for slalom ski racers that is easily and quickly customizable, Leki and its material partner Sidas aim at specialized ski retailers who serve ambitious amateur ski racers. Unlike the individualized shin guards used in elite sports, which are fitted ...

  • Intersport_LOGO
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    Intersport Austria forecasts good winter business with renewed interest in all winter sports


    In the first two weekends of Advent, Intersport Austria registered a boom in all winter sports equipment: According to the buying group, there was request for skis, touring skis, snowshoes, as well as sleds. The booking situation on the company’s rental platform is also developing well. As last year, the ...

  • ST.Moritz-V04
    News briefs

    Indigo and St. Moritz enter new partnership


    Source: Indigo Indigo x St. Moritz Munich-based premium ski label Indigo, owned by Head since late 2020, and ski destination St. Moritz are entering into a new partnership, for which Indigo has specially developed a collection of select licensed products, discreetly co-branded “Indigo x St. Moritz.” Sales ...