Strategies – Page 5
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News briefsDb expands North American presence with new partnership
Waypoint Outdoor brings extensive expertise in scaling Db across the US.
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Case StudyFitness company Gymshark: From online pure-play to omnichannel success
This is how Ben Francis became a billionaire with a niche brand.
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News briefsDecathlon partners with AI-powered fitness app Freeletics
The partnership combines the respective expertise in equipment and AI-generated coaching to offer an ultra-personalized coaching experience.
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ArticleTariff turmoil: How the sports and outdoor industries in the US are bracing for impact
From Salomon to Snowsports Industries America (SIA): Here’s how the US industry feels about Trump’s tariffs.
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News briefsJ.Lindeberg opens five-story store in Seoul
Seoul’s trendy Gangnam district will soon get company from the Swedish sports fashion brand.
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ArticleTrump’s tariffs: Reactions from within the sporting goods industry and beyond
Few outside the US are happy with the new tariffs that President Donald Trump has just set.
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ArticleUS President Trump sets ‘reciprocal tariffs’
US tariffs on goods from Vietnam, where much sports manufacturing has moved from China, are more than doubling.
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ArticleBundesliga and Infront in collaboration for media rights in nine countries
The Bundesliga has further strengthened its international position with its partner Infront, starting from the 2025-26 season.
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News briefseCom Teams files for corporate reorganization
Operations will be continuing as usual, eCom says.
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News briefsFrasers expands partnership with MAP Active to expand in South Asia
The plan is to open more than 350 stores in the region over the long term.
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ArticleHavaianas partners with super model, flip-flop market to reach $5.38bn in 2030
Flip-flops are a global cash machine. Brazilian brands like Alpargatas (Havaianas) and Vulcabras are producing more than ever.
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ArticleFrasers Group to make second mandatory offer on XXL
The British sports conglomerate, after acquiring a majority share, has announced it intends to make a mandatory offer for the remaining shares in XXL ASA.
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News briefsJD.com named official e-com innovation partner of UEFA
UEFA Champions League is expanding its global reach.
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ArticleXXL CEO: ‘2025 is the year we return to growth’
Outdoor and sports retailer XXL has had two long, harsh years. But in 2025, CEO Freddy Sobin believes, there will be a change.
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News briefsIndonesia’s footwear industry is hurt as Nike and Adidas factory makes layoffs
In total, 3,500 jobs have disappeared at two major factories in the country since Jan.
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News briefsActress joins the Adidas influencing family
Brazilian-American actress Camila Mendes is set to help Adidas amplify its reach worldwide.
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ArticleTarget in partnership with Champion and will go for $15bn+ in sales growth by 2030
The discount department store giant will offer more brand partnerships to end-customers, for example, with Champion and Disney.
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ArticleOutlook – How Adidas seeks to become a healthy company again
“Making things simpler is the most difficult task we have,” says CEO Bjørn Gulden, but that is not the only challenge Adidas faces.
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News briefsBoozt doubles its lay-offs to 20% of its workforce
Twenty percent, instead of ten, lost their jobs as Boozt increased its use of AI.
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C-Suite InterviewCEO Richard Collier: Db has grown up
In fifteen years, Db has grown from a start up that wanted to make cool but practical ski products into a premium luggage company. We talked to CEO Richard Collier.
