All Sporting Goods Intelligence articles in Volume 36, Issue 44+45
View all stories from this issue.
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SponsoredProwinter 2026: Where winter sports and outdoor converge
Learn more about the event taking place in January in Bozen.
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ArticleNew Balance celebrates Ohtani MVP with “Unicorn” tee
New Balance honors Shohei Ohtani’s 2025 MVP season with a limited “Unicorn” T-shirt, celebrating the star’s dominance and boosting its athlete portfolio.
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ArticleNew Balance: Authenticity as a global growth strategy
New Balance’s 2024 record results show how local production, selective partnerships and brand consistency drive global growth.
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PDF NewsletterSGI Europe Executive Edition: Vol 36 - 44+45
The 20 biggest sports retailers in Europe: Performance and trends | Executive pay rebounds across vendors in 2024 | Brooks Running posts ninth consecutive quarter of double-digit growth | Berkshire Hathaway up 33% as Brooks Running extends growth streak | Adidas crushes records with €6.6bn in Q3 sales – we go behind the numbers | Saucony and Merrell keep Wolverine on track for growth in Q3 | Moncler 9M 2025: DTC growth offsets Europe weakness | Garmin raises 2025 outlook as fitness momentum offsets outdoor decline | Profit slumps: Columbia struggles with US weakness and costs | VF Corp. exceeds Q2 FY26 expectations with strong core brands | Fenix Outdoor returns to profit as brands drive Q3 recovery | ISPO to move to Amsterdam in 2026 under new joint venture | Anta opens first Paris store, marking its entry into France | Zoot Sports acquires Tailwind Brands to accelerate European growth | WFSGI joins global coalition to tackle child-inactivity crisis
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ArticleSaucony and Merrell keep Wolverine on track for growth in Q3
Saucony sprints ahead, Merrell climbs – and Wolverine sees double-digit growth in its running, outdoor and activewear business.
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ArticleChina signals openness to EU trade talks
China has signaled readiness to discuss trade with the EU, though official sources emphasize cooperation with “EU countries” in carefully calibrated language.
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News briefsArena signs Olympic champion McIntosh
Arena has signed Canadian swimmer Summer McIntosh, a six-time world record holder and triple Olympic gold medallist from Paris 2024.
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News briefsAdidas joins Google Play gift card store
Adidas has become the first sporting goods brand to be featured on Google Play’s new digital gift card store, joining Disney and Starbucks.
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News briefsUK’s first women’s sports store opens
The UK’s first retail space dedicated entirely to women in sport has opened, offering curated performance apparel and gear.
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ArticleKappa marks 25 years of Kombat line
Kappa is marking the 25th anniversary of its Kombat jersey with a Slam Jam collaboration honouring 18 football clubs that have shaped the line.
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News briefsPuma opens logistics hub near Strasbourg
Puma has opened a 41,000-square-meter logistics hub in Vendenheim, near Strasbourg, operated by ID Logistics and designed to boost sustainable distribution.
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News briefsIntersport France takes over Iberian ops
Intersport France strengthens its southern European presence by taking over operations in Spain and Portugal, adding 385 stores to its network.
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News briefsPlayboi Carti, Mitchell & Ness unveil NBA line
Rapper Playboi Carti has teamed up with Mitchell & Ness, Fanatics and Complex for a bold NBA-inspired streetwear collection.
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ArticlePSG posts record €837m revenue
Paris Saint-Germain posted record revenues of €837 million in 2024/25, driven by commercial growth and a historic season that included victory in the Champions League.
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News briefsIOC and Saudi Arabia end esports partnership
The IOC and Saudi Arabia have ended their 12-year partnership for the Olympic Esports Games, with both parties now pursuing separate esports strategies
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ArticleSports Direct launches star-studded Xmas campaign
Sports Direct’s new holiday campaign roars into action with a celebrity-driven lineup and hero products to inspire active gifting and fresh sport starts.
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ArticleWFSGI joins child inactivity coalition
WFSGI has joined a global coalition that seeks to address the child-inactivity crisis, committing industry to drive engagement and community activation.
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News briefsAmiri partners with FC Barcelona
FC Barcelona has signed a five-year deal with luxury label AMIRI to design formalwear for players, coaches and executives.
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News briefsArvind names Sunitha Lal CHRO
To help scale its sportswear and composites businesses, Arvind has hired a new CHRO, Sunitha Lal, who brings decades of HR expertise.
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ArticleBrooks Running posts ninth consecutive quarter of double-digit growth
Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.
