All Sporting Goods Intelligence articles in Volume 36, Issue 50+51
View all stories from this issue.
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News briefsAds banned in UK for greenwashing claims
UK advertising regulator bans Nike, Superdry and Lacoste ads for exaggerated sustainability claims in crackdown on greenwashing.
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News briefsSporting goods surge on Cyber Monday
Sporting goods sales rose 6 percent on Cyber Monday, driven by 17 percent discounts and demand for activewear, athleisure and fitness gear.
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ArticleFrasers holds guidance despite profit slip
UK retailer Frasers Group maintained annual guidance despite a profit decline, citing weak consumer confidence and heavy discounting across the sector.
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ArticleThe "Strava for motorsport" gets a footballer on board
Chelsea FC’s Trevoh Chalobah joins a $5M seed round for Track Titan, an AI-powered motorsport platform backed by elite sports and tech investors.
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ArticleHugo Boss unveils strategic overhaul
Hugo Boss unveils CLAIM 5 TOUCHDOWN strategy, projecting mid- to high-single-digit sales decline in 2026 before returning to growth, as major shareholder Frasers Group maintains confidence in the turnaround.
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ArticleiFIT launches fitness reality series in the US
Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.
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ArticleForbes Space eyes ads in orbit
Forbes Space launches a platform to take brand campaigns into orbit and opens a Turin office to connect Italy’s industry with space.
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ArticleColumbia launches Endor-inspired collection
Columbia’s Endor collection lands Dec. 11 with 20 Star Wars pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
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News briefsIntersport returns to ISPO
Intersport will attend ISPO 2026 in Amsterdam, reinforcing the event’s global relevance and new hosted buyer strategy.
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ArticleOlympic flame handed to Italy
The Olympic flame for Milano Cortina 2026 was handed over in Athens and will begin its Italian relay on December 6, covering 12,000 km across 20 regions.
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ArticleGymshark opens first US flagship in NYC
Gymshark will open its first US flagship store in Manhattan on Dec. 13, featuring bespoke design and community spaces.
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ArticlePantone picks white as 2026 color
Pantone’s 2026 color of the year is Cloud Dancer, a soft white hue meant to evoke clarity and calm amid cultural noise.
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News briefsCourt clears Adidas in Ye investor case
A US court ruled Adidas did not mislead investors over risks tied to its Yeezy partnership with Kanye West (Ye).
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News briefsWFSGI joins International Chamber of Commerce
WFSGI joins ICC to strengthen policy influence, expand global networks, and amplify voice on trade, ESG, and physical inactivity.
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ArticleMilan prosecutors target 13 luxury brands over labor exploitation
Prosecutors order document delivery from major luxury brands as investigation into exploitative subcontracting networks widens.
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News briefsArgan and Decathlon cut emissions with heat pumps
Four logistics sites now use heat pumps instead of gas boilers, cutting annual CO₂ emissions by 700 tons.
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ArticleKKR eyes acquisition of sports investor Arctos
Investment giant KKR is reportedly looking to acquire Arctos Partners, a sports-focused private equity firm with stakes in major teams across US leagues.
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Short stops
Short Stops Week 50, 2025
BRANDS +++ Simond, Decathlon’s mountaineering brand, has launched a new logo +++ Nordica has extended its partnership with Italian alpine ski racer Dominik Paris until April 2028 +++ Head is launching the Motion Pro 1.5 Boa, a new padel show featuring the Boa Dual Dial Li2 Fit System ...
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News briefsMoody’s downgrades Under Armour to B1
Moody’s lowered Under Armour’s rating to B1, citing slow turnaround progress and macro headwinds, while upgrading liquidity to SGL-2
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ArticleItaly eyes €5.3bn boost from Winter Games
A new study estimates Italy will see a €5.3bn economic boost from the Milano Cortina 2026 Winter Games, spanning immediate spending to long-term value.
