All Adidas articles – Page 13
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News briefsNike criticized for replica shirt decision
The FIFA Women’s World Cup Australia & New Zealand 2023 has just begun but English fans cannot purchase the replica shirt worn by their team’s goalkeeper, Mary Earps. According to the Daily Mail, Nike’s decision not to sell goalkeeper shirts is part of the company’s commercial strategy, although Earps pointed ...
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News briefsAdidas unveils its new Switch FWD running shoe
Source: Adidas Switch FWD Adidas is introducing the Switch FWD, a new running shoe design expected to launch globally on July 27. The EVA compound midsole in the Switch FWD features “intricately designed voids that collapse and spring forward, converting weight into forward motion,” the brand said. ...
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News briefsAdidas claims West misappropriated Yeezy marketing funds
Bloomberg reports that although the legal battle between Adidas and its former partner Kanye West has largely been kept under seal, a reporter was able to get a look at court documents that reveal some key details. According to the documents, the sporting goods company claims that West was paid ...
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News briefsAccording to Adidas, Blokecore has landed in the U.S.
While the company celebrated Lionel Messi’s arrival at Inter Miami, Adidas says the Blokecore fashion trend is making its way in the United States, a style that refers to a fashion aesthetic that often includes vintage soccer-style pieces. Source: Adidas Jenna Ortega for Adidas Sportswear Given Adidas’ ...
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ArticleAdidas welcomes Messi to Miami, expands youth football initiatives
On July 19, Adidas welcomed Lionel Messi to Miami, celebrating the Argentine star’s arrival in North America ahead of his first game for Inter Miami CF on July 21. A number of Adidas-branded vehicles, including a cargo ship, boats and helicopters, passed through the Port of Miami and were dressed ...
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ArticleAdidas partners with scientific project: Biopolymers from algae for textiles
The textiles of the future are “bio-based”. This is the conviction behind the BIOTEXFUTURE Innovation Space – a concept funded by the German Federal Ministry of Education and Research as part of the transformation to a bio-based economy. A central role in this innovation space is played by the German ...
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ArticleAhead of FIFA Women’s, Adidas celebrates the game’s next-gen icons
To kick off its campaign for the FIFA Women’s World Cup™ (July 20-Aug. 20, 2023), Adidas is celebrating the next-gen stars of women’s soccer, Alessia Russo, Lena Oberdorf and Mary Fowler. Adidas’ “Play Until They Can’t Look Away” films showcase the skill and passion of some of the world’s best ...
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C-Suite InterviewMade for GenZ: Adidas talks exclusively about its new Adidas Sportswear line
What is Adidas Sportswear and how does it differ from the other Adidas lines? Aimee Arana, SVP General Manager of Adidas Sportswear explains all.
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Infographics & Data% of DTC sales at 5 of the biggest sporting goods companies
We bring you an updated infographic showing DTC sales as a percentage of total net sales at five of the biggest Sporting Goods companies, 2019-2022.
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News briefsAdidas’ Executive Board Member resigns
Adidas has announced that Amanda Rajkumar, 51, member of the company’s Executive Board and Labor Director of Adidas responsible for Global Human Resources, People and Culture, has decided not to extend her executive board mandate beyond Dec. 31, 2023. The termination of Rajkumar’s appointment as an executive board member is ...
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Infographics & DataSporting goods industry inventory levels Q1 2023
The Q1 numbers are in, and we focus on inventory. Download our infographic of inventory levels at 18 of the biggest Sporting Goods Industry companies.
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News briefsSupreme Court declines to hear Nike’s appeal in Flyknit dispute
The U.S. Supreme Court has declined to hear Nike’s appeal of a decision by the Patent Trial and Appeal Board of the U.S. Patent and Trademark Office that one of its Flyknit patents, which covers a process for knitting footwear tops, is invalid. Adidas had asked the board to invalidate ...
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AnalysisAnalysis: The latest inventory levels in the Sporting Goods Industry, Q1 2023
The Q1 numbers are in, and it’s time to talk inventory. Read our analysis from industry experts and get the latest inventory numbers in full.
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Infographics & DataSales per employee 2022 at sporting goods companies
Our downloadable infographic has employee numbers and sales per employee at 25 of some of the world’s biggest sporting goods companies.
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News briefsLululemon joins Sorting for Circularity USA while Adidas becomes the project’s lead sponsor
Lululemon has joined the Sorting for Circularity USA project as a seventh external brand partner. Furthermore, Adidas has become the project’s lead sponsor. Sorting for Circularity USA was launched in January 2023 by Amsterdam-based Fashion for Good and Circle Economy, building on the learnings from Sorting for Circularity Europe and ...
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News briefsAdidas Sportswear drops comfort-first collection, promoted by lineup of global celebs
Adidas has unveiled the latest drop from its new Adidas Sportswear label. Z.N.E. is a collection of comfortable and relaxed fits, featuring innovative materials such as Aeroready technology and four-way stretch fabric for maximum comfort. The collection of hoodies, track pants, t-shirts and shorts offers minimalist and distraction-free design for ...
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News briefsReebok to launch smart eyewear in early 2024
Authentic Brands Group, the owner of Reebok, and Innovative Eyewear have agreed on a new deal for the licensing of smart eyewear for Reebok. The initial Reebok smart eyewear collection, comprising styles for both men and women, is expected to launch in early 2024. Innovative Eyewear is the developer and ...
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News briefsAdidas presents mini-documentary on Argentina men’s national team
Adidas presents “Alta En El Cielo - The Story of Messi and Argentina’s Homecoming after Historic 2022 World Cup Win,” an eight-and-a-half minute mini-documentary, with exclusive footage and interviews from Argentina’s national football team. The mini-documentary, which mixes historical footage with exclusive player access, was released six months after the ...
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ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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ArticleAnalysis: Double-digit increase in sales per employee in 2022
We bring you employee numbers at the world’s biggest sporting goods companies, sales per employee, and how these compare with other industries.
