All Adidas articles – Page 43
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Adidas will have a store later this year on via...
Adidas will have a store later this year on via Vittorio Emanuele II in Milan, near the cathedral
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New Balance is replacing Adidas as the new sponsor of...
New Balance is replacing Adidas as the new sponsor of the famous London Marathon, currently called the Virgin Money London Marathon, and ancillary events through a long-term agreement starting with the April 2018 edition of the race. The brand is already sponsoring the marathons in Rome, Sevilla and Rotterdam. Last ...
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Adidas has launched a new global rugby campaign on social...
Adidas has launched a new global rugby campaign on social networks entitled “Next Is Everything.” The campaign has been developed by Augusto, a digital agency based in Auckland, New Zealand. The official video, which marked the launch of the campaign on May 9, will be followed by an ongoing series ...
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Adidas has signed up Myles Garrett, who was made the...
Adidas has signed up Myles Garrett, who was made the N° 1 pick in the 2017 NFL draft by the Cleveland Browns
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Adidas and the Dutch field hockey association are extending their...
Adidas and the Dutch field hockey association are extending their partnership until at least the end of 2020
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To celebrate Earth Day, which was on April 22, Adidas...
To celebrate Earth Day, which was on April 22, Adidas said it will launch three new models of tennis shoes on May 10 that are made with plastic waste thrown into the ocean. The initiative is part of the brand's new two-year partnership with Parley for the Oceans. Each of ...
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Adidas projects continued expansion in China
The Adidas Group is projecting another year of double-digit sales expansion in Greater China as it invests to build up a network of 12,000 Adidas stores by 2020, the company said during a trip to China by Kasper Rorsted, its chief executive since October.The brand currently has more than 10,000 ...
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The Adidas Group has teamed up with Carbon, a U.S....
The Adidas Group has teamed up with Carbon, a U.S. start-up company, to make running shoes featuring midsoles produced with light and oxygen, which may be manufactured on a large scale. The first batch of 5,000 shoes to be made as part of the Futurecraft 4D project should hit the ...
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Adidas has announced a multi-year agreement with USA Rugby, the...
Adidas has announced a multi-year agreement with USA Rugby, the governing body for the sport in the U.S., which makes the brand the official kit supplier to all U.S. national teams. The global sportswear company will provide competition wear and training apparel for all age-group and representative squads. Headquartered in ...
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Adidas will supply the official racquet for the World Padel...
Adidas will supply the official racquet for the World Padel Tour for the next two seasons through its licensee for paddle tennis products, All For Padel
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Adidas has unveiled details of the launch of the Parley...
Adidas has unveiled details of the launch of the Parley editions of its UltraBoost, UltraBoost X and UltraBoost Uncaged. The three running shoes, made from up-cycled marine plastic, are the result of the firm's partnership with Parley for the Oceans, the environmental organization that addresses major threats to the oceans ...
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Adidas eyes €5 billion in North American sales by 2020
The Adidas Group is targeting annual sales of €5 billion in North America by 2020, a jump of nearly 50 percent compared with a turnover of €3.4 billion for the Adidas and Reebok brands last year.The target was outlined at an Investor Day held by the Adidas Group in Herzogenaurach ...
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Adidas has launched a counterfeiting suit against Asics America, charging...
Adidas has launched a counterfeiting suit against Asics America, charging that the Japanese brand copied some elements of its fitness app. Filed in a Delaware court, the suit charges that Asics' Fitnesskeeper and Runkeeper apps, which it bought last year, breache ten patents registered by Adidas. Three years ago, Adidas ...
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Adidas has launched its first branded fitness app. All Day,...
Adidas has launched its first branded fitness app. All Day, available for iOS and Android, is meant to help users stay fit and healthy through tutorials covering a wide range of contents, from yoga moves to healthy recipes. The app also allows to track health-related aspects such as movement, nutrition ...
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Bullish new CEO upgrades Adidas targets
About two years after the launch of Creating the New, the Adidas Group has raised targets for its five-year expansion plan, to reach sales of between €25 billion and €27 billion by 2020, with an operating margin of 11 percent for the Adidas and Reebok brands.The upgraded targets were outlined ...
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Adidas gathers growing sales and profit
Ending the year with another buoyant quarter, the Adidas Group has continued its growth spurt with a sales rise of 14.0 percent to €19,291 billion, up by 18 percent in constant currencies, and with improved profit margins.Kasper Rorsted, the group's new chief executive, attributed much of the performance to Creating ...
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Adidas has decided to put an end to its long-standing...
Adidas has decided to put an end to its long-standing relationship with Olympique de Marseille, an emblematic French football club. This comes after the club was sold last year by the widow of Robert Louis-Dreyfus, the former shareholder and chief executive of Adidas, to an American businessman, Frank McCourt. The ...
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Adidas and Euroleague Basketball have announced an extension of their...
Adidas and Euroleague Basketball have announced an extension of their existing relationship that will expand Adidas' commitment to the Turkish Airlines EuroLeague, the 7DAYS EuroCup and the Euroleague Basketball Adidas Next Generation Tournament. Adidas basketball shoes will be integrated in EuroLeague and EuroCup platforms. In addition, the sports brand has ...
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Nike and Adidas have both hit headlines in the last...
Nike and Adidas have both hit headlines in the last weeks with efforts to make shoes that help athletes to run a marathon in less than two hours. Adidas has been working on it with the Sub 2 program, leading to the launch of the Adizero Sub2 shoes used by ...
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Under Armour is launching its brand in India via Amazon's...
Under Armour is launching its brand in India via Amazon's brand store
