All Adidas articles – Page 44
-
News briefs
Adidas has promoted Arthur Hoeld to the position of senior...
Adidas has promoted Arthur Hoeld to the position of senior vice president of brand strategy and business development. The manager, who has been with the group since 1998, is getting rewarded for his successful work as general manager of its fast-growing Adidas Originals segment since 2011, first as senior vice ...
-
News briefs
Adidas has filed a lawsuit against Puma in the federal...
Adidas has filed a lawsuit against Puma in the federal court of Portland, Oregon, charging that the four stripes on the Empower Vigor 1 Camo FG cleated shoe create confusion in the market with its own three-stride trademark. The stripes on Puma's shoe appear as extensions of the lacing system, ...
-
Short stops
Adidas will replace Nike as the official supplier of Rutgers...
Adidas will replace Nike as the official supplier of Rutgers University and its Scarlet Knights team from next July
-
News briefs
Adidas and Burberry won a “Gold Class” award in the...
Adidas and Burberry won a “Gold Class” award in the Corporate Sustainability Assessment (CSA) carried out by RobecoSAM among 840 companies that are included in the Dow Jones Sustainability Index. Both companies got a score of 60 points or more. Kering, parent company of Puma, qualified for Silver Class with ...
-
News briefs
The Adidas Group has set up a “Storefactory” at a...
The Adidas Group has set up a “Storefactory” at a pop-up store in Berlin, Knit for You, where customers can design their customized merino wool sweater and have it made for them in the store within a few hours. Knit for You takes advantage of technologies such as body scanning ...
-
News briefs
Adidas AG has completed the third tranche of a share...
Adidas AG has completed the third tranche of a share buyback program initiated on Nov. 7 and terminated on Jan. 31 as scheduled. The company bought 2,128,200 shares at an average share price of €140.96, for a total price of €299,999,851, including purchasing costs. These treasury shares represent 1.02 percent ...
-
News briefs
Adidas and Wanderlust are launching a new co-branded yoga and...
Adidas and Wanderlust are launching a new co-branded yoga and training apparel collection, building on the multi-year partnership the two companies began in February 2016. The 42-piece collection includes tanks, tights, bras, pants, hoodies and a range of accessories. The color palette is inspired by the active calm of yoga ...
-
Short stops
Roland Auschel, chief sales officer of the Adidas Group, will...
Roland Auschel, chief sales officer of the Adidas Group, will participate with other personalities including Kim Roether, president of Intersport Germany and Intersport International, in a symposium on digitalization in the industry on Monday during the Ispo trade show in Munich
-
News briefs
Observers are wondering about Amazon's intentions in the sporting goods...
Observers are wondering about Amazon's intentions in the sporting goods sector. The American e-commerce giant is advertising its search for talent “to build authentic activewear private label brands that have compelling and unique DNA and deliver amazing consumer valued innovation.” A year ago, Amazon quietly came out with some 2,000 ...
-
News briefs
Adidas has unveiled a new multi-season partnership between its football...
Adidas has unveiled a new multi-season partnership between its football division and Gosha Rubchinskiy, the fashion maker from Moscow. The Adidas Football x Gosha Rubchinskiy collection debuted on the runway of the former Königsberg Stock Exchange in Kaliningrad, Russia on Jan. 12, at Rubchinskiy's fashion show for autumn-winter 2017/18. Adidas ...
-
News briefs
The Adidas Group has teamed up with two popular young...
The Adidas Group has teamed up with two popular young Chinese athletes to launch One in a Billion, an advertising campaign made for the Chinese market. The two athletes are Ning Zetao, a freestyle swimmer, and Hui Ruoqi, a volleyball champion. The campaign fits with Creating the New, the five-year ...
-
Short stops
Adidas put up for sale a limited number of 3D-printed...
Adidas put up for sale a limited number of 3D-printed running shoes on Dec. 15 in London, New York and Tokyo
-
News briefs
Adidas has launched the first versions of its ACE and...
Adidas has launched the first versions of its ACE and X soccer boots for female players. Using the insights provided by players, both boots have been designed to fit the female foot through a combination of shape and traction, according to the German brand. The tests showed, for example, that ...
-
Short stops
José Manuel Albentosa, a former sales manager for Adidas, Reebok...
José Manuel Albentosa, a former sales manager for Adidas, Reebok and Under Armour in Spain, has become sales director of Sport HG, a Spanish supplier of sports apparel
-
News briefs
Business Insider reports that Adidas has opened what the publication...
Business Insider reports that Adidas has opened what the publication describes as Europe's first interactive virtual-reality store, in conjunction with the re-opening of the brand's flagship store in central Stockholm. The accompanying website, 360conceptstore.com, is in Swedish. It takes the viewer on a tour of the flagship store filmed with ...
-
News briefs
As part of its investments in the U.S. market, Adidas...
As part of its investments in the U.S. market, Adidas has sealed an extension of its partnership with Kris Bryant, third baseman of the Chicago Cubs, the World Series champion. Bryant is also the 2016 National League MVP, and a two-time All Star player. Bryant is to continue taking part ...
-
News briefs
The Adidas Group is opposing a pending trademark registration by...
The Adidas Group is opposing a pending trademark registration by Barcelona football club in the U.S., for a design with seven blue and red stripes. As reported by several Spanish newspapers, the Adidas group has filed an opposition document with the U.S. Patent and Trademark Office (USPTO) last month, claiming ...
-
News briefs
Adidas has unveiled a new jersey for the New Zealand...
Adidas has unveiled a new jersey for the New Zealand All Blacks rugby team. The jersey, which comes after two years of development in collaboration with the team itself, features a new fabric which has been digitally woven together. This manufacturing process is said to help reduce the likelihood of ...
-
News briefs
Adidas and London-based Palace Skateboards have launched their new collaboration...
Adidas and London-based Palace Skateboards have launched their new collaboration with a humorous video that makes fun of Adidas' serious sportswear campaign. The collection includes tracksuits, terry hoodies, socks, hats, crewnecks as well as the new Palace Indoor sneaker, which is similar to Adidas' retro Superstar shoe but with recent ...
-
News briefs
Adidas has unveiled a fully biodegradable running shoe made from...
Adidas has unveiled a fully biodegradable running shoe made from Biosteel fiber, a nature-based and completely biodegradable replication of natural silk. The Futurecraft Biofabric, which has been developed in partnership with AMSilk, was presented on Nov. 17. at the Biofabricate Conference in New York, where Adidas and AMSilk also announced ...
