News and insights about brands in the sporting goods industry – Page 211
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News briefs
Lindsey Vonn, the retired skier and longtime Under Armour athlete,...
Lindsey Vonn, the retired skier and longtime Under Armour athlete, is joining Team Project Rock as a global ambassador. Project Rock is a collection of Under Armour training apparel and gear named for Dwayne “The Rock” Johnson, the actor and Under Armour athlete. The next Project Rock collection is launching ...
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Article
Nike remains the most valuable apparel brand
Remaining in the N° 1 spot in the rankings of Brand Finance, the Swoosh consolidated its position last year as the most valuable brand of clothing, with its value rising by 16 percent to $32.4 billion.The consultancy said that Nike's progress had been driven by its high-impact marketing strategies at ...
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Anta’s sales and profits surge
Anta accelerated its expansion in 2018 with a sales increase of 44.4 percent to 24.1 billion yuan renminbi (€3.2bn-$3.6bn), which led to an unprecedented profit for the Chinese group. The company's gross margin firmed up by 3.2 percentage points to 52.6 percent, while the operating margin inched down by 0.2 ...
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Anta puts pressure on Amer’s shareholders
Changing the cards, Mascot-Bidco, the investment vehicle set up by a consortium of investors led by Anta Sports Products for the takeover of Amer Sports, has given 4 PM Finnish time tomorrow as the deadline for obtaining pledges for at least 90 percent of Amer's shares. It had previously extended ...
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Article
Altra picks up speed in Europe
The demand for the American brand of running shoes has been picking up strongly in Europe following its acquisition in June 2014 by VF Corp., which is integrating it with its other sales and marketing operations in the region. As before, when it was owned by Icon Health & Fitness, ...
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Article
Shankland will lead the Adidas Group’s operations
The 47-year-old Australian native, who has been with Adidas for 22 years, took the place of Gil Steyaert on the executive board of the Adidas Group at the beginning of this week to be charge of global operations. Steyart, a 56-year-old Frenchman who has been sitting on the board for ...
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News briefs
Jim Gatto, former head of basketball marketing for Adidas, was...
Jim Gatto, former head of basketball marketing for Adidas, was sentenced to nine months in prison by a New York court on charge of defrauding a number of NCAA college programs by paying promising athletes to attend their schools, making them ineligible to play. Two of his assistants, Merle Code ...
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News briefs
Adidas has signed multi-year sponsorships with two American football players...
Adidas has signed multi-year sponsorships with two American football players at the top-tier university level: Marquise “Hollywood” Brown of Oklahoma and Hakeem Butler of Iowa State. Both play the position of wide receiver. Butler recently debuted this year's Adizero 40 cleats and Adizero 8.0 cleats during on-field workouts and 40-yard dash trials in ...
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News briefs
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will...
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will be the title sponsor of the Tobacco Road Half Marathon, scheduled – along with the regular Tobacco Road Marathon – for Sunday, March 17, 2019, in Cary, North Carolina. Overhead costs will be limited by the all-volunteer staff. The proceeds, ...
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News briefs
Nike is reportedly offering to pay as much as $200...
Nike is reportedly offering to pay as much as $200 million to sponsor the American team at the Los Angeles Olympic and Paralymic Games in 2028, provide volunteer uniforms, and secure the right to put the Swoosh on the Games' official merchandise. Nike has been a sponsor of the U.S. ...
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News briefs
The Ispo Group has signed a partnership with the World...
The Ispo Group has signed a partnership with the World Federation of the Sporting Goods Industry (WFSGI) to help maximize the number of businesses that can use its shared global labelling database through its year-round communication platform. Many companies including Asics, Columbia Sportswear, Head Sport, Intersport International, New Balance, Nike, ...
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Short stops
>Puma has launched a special edition of its RS-X sneaker...
>Puma has launched a special edition of its RS-X sneaker in partnership with
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News briefs
A lot of innovative products and concepts were to be...
A lot of innovative products and concepts were to be seen at the recent Ispo Munich show. A Munich-based eHealth start-up, Loewi, won this year's Ispo Brandnew Digital competition. The company provides blood-based nutrient analysis and personalized supplements. Other finalists included Actinate, a fitness studio app that connects members, digitizes the business, analyzes ...
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Article
A stellar year for Columbia
Columbia Sportswear managed to pull off record results for 2018, while making substantial investments in demand creation and other strategic priorities. The growth was broad-based across its brand portfolio and geographic regions, with improvements in both the wholesale and direct-to-consumer (DTC) distribution channels.In the seasonally important fourth quarter, the company's ...
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News briefs
Vans has partnered with Led Zeppelin for a capsule collection...
Vans has partnered with Led Zeppelin for a capsule collection commemorating the 50th anniversary of the rock band's eponymous first album. Like the original band, the Vans x Led Zeppelin collection is a four piece, comprising a long-sleeve T-shirt, a baseball cap, high-top sneakers and low-top sneakers. The low-tops, called Era, ...
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News briefs
Canada Goose has unveiled an exclusive collection of parkas designed...
Canada Goose has unveiled an exclusive collection of parkas designed by Inuit designers. The Inuit are indigenous peoples living in the Arctic regions of Canada, Greenland and Alaska. The company commissioned 14 designers representing communities across four Inuit regions to create one-of-a-kind parkas, using their traditional skills and designs from ...
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News briefs
Vibram has introduced a new wrapping sole concept, called Wrap...
Vibram has introduced a new wrapping sole concept, called Wrap & Go, which is said to provide extreme grip on both wet and dry surfaces. The new sole uses Vibram Megagrip rubber as well as Vibram Litebase technology, which considerably reduces the weight and thickness of the rubber sole without ...
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News briefs
Gola, the British brand of sneakers, will be sponsoring Roy...
Gola, the British brand of sneakers, will be sponsoring Roy Race, of the Melchester Rovers, in the Roy of the Rovers comic for the rest of the 2018-2019 season. Race appears in custom, red-and-yellow Gola boots on the cover of the latest issue, “Teamwork,” published on Feb. 7. Gola first ...
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News briefs
In an unusual move, Maui Jim, the Hawaiian-themed brand of...
In an unusual move, Maui Jim, the Hawaiian-themed brand of high-performance sunglasses, will be supplying the members of the famous British Manchester United football club – the first team, the academy and the women's teams – with corrective eyewear and sunglasses. As of Feb. 26, moreover, Maui Jim eyewear will ...
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News briefs
Puma has signed a multiyear deal to become an official...
Puma has signed a multiyear deal to become an official partner of the NBA. As a result, the company many now produce marketing materials that show its sponsored athletes in their NBA uniforms and with team logos. Puma got back into basketball last year (see SGI Europe Vol. 29 n°21+22 of July 3, ...
