News and insights about brands in the sporting goods industry – Page 211
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Decathlon has signed a one-year partnership deal with the Tremplin,...
Decathlon has signed a one-year partnership deal with the Tremplin, the Parisian incubator for sport-related companies and activities, created by Paris&CO in 2015
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Macron has extended its kit sponsorship deal with Vitória Sport...
Macron has extended its kit sponsorship deal with Vitória Sport Clube, the Portuguese football club, until the 2025/26 season
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For the third year in a row, Deporvillage is the...
For the third year in a row, Deporvillage is the official store of La Vuelta, cycling's Tour of Spain, scheduled for Aug. 24 to Sept. 15. For the first time, the Spanish sports e-tailer will have the exclusive rights to two of the race's official jerseys, for the Alicante and ...
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Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis...
Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis and squash, has adopted a new logo featuring the three colors of the French flag – blue, white and red. The company launched its new brand identity with a soirée at the Tripot Régnier in Paris in the presence of ...
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Powerbar is expanding its involvement in the triathlon races of...
Powerbar is expanding its involvement in the triathlon races of the Germany-based Challenge Family and will be the official nutrition partner for the competitions in Riccione (Italy), Herning (Denmark), Walchsee (Austria), Almer-Amsterdam (Netherlands) and Peguera-Mallorca (Spain) for the next two years. Powerbar will also provide the athletes at The Championship ...
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Vans held one of its largest House of Vans pop-up...
Vans held one of its largest House of Vans pop-up experiences to date in Berlin on March 29-31. The event celebrated music, art, action sports and street culture. The program was free to the community.
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Adidas is celebrating the 25th anniversary of its Predator football...
Adidas is celebrating the 25th anniversary of its Predator football boot with three limited-edition boots and a commercial featuring Zinedine Zidane and David Beckham
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Leki, the German brand of poles, folding chairs and accessories...
Leki, the German brand of poles, folding chairs and accessories for skiing, trekking and trail running, has signed a two-year endorsement deal with Xavier Thevenard, the 31-year-old French trail runner. No one else has ever won Europe's “Triple Crown” – Camp Cedar Cliff (CCC), Traces des Ducs de Savoie (TDS) ...
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Under Armour (UA)'s social compliance program has been accredited by...
Under Armour (UA)'s social compliance program has been accredited by the Fair Labor Association (FLA), the multi-stakeholder organization that monitors labor standards in order to promote and protect workers' rights and improve conditions in the workplace. The accreditation follows a multi-year examination of a company's labor compliance program that supports ...
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Adidas has named the candidates standing for election to its...
Adidas has named the candidates standing for election to its supervisory board at the annual general meeting on May 9, as Frank Appel, Katja Kraus and Willi Schwerdtle will not be standing for reelection. New on the board would be Jing Ulrich, managing director and vice chairman for Asia-Pacific at JPMorgan ...
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Adidas has announced a multiyear partnership with Alex Bregman. The...
Adidas has announced a multiyear partnership with Alex Bregman. The baseball star from Albuquerque, New Mexico, who plays for the Houston Astros, will be featured in upcoming Adidas brand marketing campaigns. The player will also collaborate on the creation of future baseball products. Bregman made his debut in Major League ...
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Adidas has announced in a tweet that its sponsored players...
Adidas has announced in a tweet that its sponsored players on the winning team in the upcoming 2019 Fifa Women's World Cup, starting in France on June 7, will get the same performance bonus as their male counterparts. The announcement was made just hours after it was revealed that the ...
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Article
A record Ebit margin for Adidas
The Adidas Group reported last week a 20 percent increase in net income to €1,709 million from continuing operations for 2018. Excluding losses from discontinued operations – which, as a result of last year's divestiture of Rockport, declined last year to €5 million from €254 million the year before – ...
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After three years with Poc, the Swedish Cycle Federation has...
After three years with Poc, the Swedish Cycle Federation has launched a new sponsorship agreement with Pearl Izumi, which will provide clothing for the athletes competing in seven cycling disciplines
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Amer Sports has announced the sale of Mavic, the brand...
Amer Sports has announced the sale of Mavic, the brand of bicycle components inherited from Salomon, to an American equity company, Regent. The price being paid for Mavic, which represented only about 3 percent of the group's sales, was not disclosed. There was no comment by the group about the ...
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Amer’s new investors want total board control
After receiving pledges for about 94.98 percent of the voting shares in Amer Sports, even before the deadline of March 29 set for the completion of the tender offer, the Mascot Bidco consortium proposed yesterday to change completely the composition of Amer's board of directors at an annual general meeting ...
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Callaway Golf has announced that Francesco Molinari has joined its...
Callaway Golf has announced that Francesco Molinari has joined its Tour Professional Staff. Molinari, a native of Turin, Italy, is currently ranked as the 10th player in the world. In 2018, he won his first major at The Open Championship. Last year, he also won the BMW PGA Championship and ...
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Strong sales for Fila, helped by Anta
Although its sales and operating profits soared, Fila saw its net income for the fourth quarter of 2018 tumble by 74 percent from the year-ago period, down to 3,872 million Korean won (€3.0m-$3.4m).Including the results of Acushnet, the golf company in which Fila holds a 53 percent stake (see the ...
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Lacoste has signed an apparel endorsement deal with Daniil Medvedev,...
Lacoste has signed an apparel endorsement deal with Daniil Medvedev, the current number 15 in the ATP rankings for men's tennis. He will be wearing Lacoste as of this year's Miami Open, scheduled for March 18-31. Medvedev's previous sponsor was Lotto. This is actually Lacoste's second deal with the Moscovite, ...
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A new design chief for Under Armour
The shoe designer Dave Dombrow has made his second exit from Under Armour in three years. The Baltimore-based company has confirmed the departure but made no further comment. However, it has since hired Kasey Jarvis to replace Dombrow as of April. For the past months, Jarvis has been director of ...
