News and insights about brands in the sporting goods industry – Page 210
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Article
Authentic Brands Group buys Volcom
Following Kering's separation from Puma and Stella McCartney, the French group led by François-Henri Pinault has now also sold Volcom, completing the disposal of all its sports and lifestyle brands. Kering, which had already indicated its intentional to divest the Californian surf, skate and snowboard label a year ago, has ...
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Article
Former Prince chief runs a new start-up: Slinger Bag
Slinger Bag is a rather revolutionary, patented product that is expected to help stimulate the largely static level of participation in tennis around the world. It is described as “your 24/7 tennis partner” and as the most versatile portable launcher of tennis balls in the market, allowing individuals to practice ...
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Dunlop has renewed its sponsorship as the official ball of...
Dunlop has renewed its sponsorship as the official ball of the ATP Tour for the next five years
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News briefs
As part of the BDZV marketing summit in Berlin, the...
As part of the BDZV marketing summit in Berlin, the winners of the German “Display of the Year” competition were announced for the 34th time. Silver was awarded to Nike for “Just do it. Dream Crazy,” the ad congratulating the world record holder Eliud Kipchoge directly on the day after ...
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Puma has signed a long-term deal to become the official...
Puma has signed a long-term deal to become the official technical sponsor of Valencia CF, the Spanish football club, for about €4 million a year. Puma will also be producing performance and fashion products for fans. The deal takes effect with the 2019/20 season. Puma previously supplied Valencia's game jerseys ...
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VF Corp. has named Luis Benitez vice president of governmental...
VF Corp. has named Luis Benitez vice president of governmental affairs and global impact, overseeing the VF Foundation and relations with the public sector and outdoor recreation interests. As former head of Colorado's Outdoor Recreation Industry Office, Benitez was instrumental in recruiting outdoor companies to set up offices in the ...
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News briefs
Pomoca won big at the Ski Mountaineering World Championships, in...
Pomoca won big at the Ski Mountaineering World Championships, in the Swiss town of Villars-sur-Ollon. Some 40 of the 55 medalists this year wore skins with the Pomoca brand. Headquartered in Denges, Switzerland, Pomoca was founded in 1933 as Dufour & Cie. The Pomoca name was registered in 1957. Since ...
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News briefs
Puma has come up with a shoe that incorporates “biologically...
Puma has come up with a shoe that incorporates “biologically active materials” – that is, living microorganisms – in the upper. The resulting “dense nanosensor net,” as the German brand calls it, mirrors the heat and sweat on the wearer's foot down to the “microscopic level.” The resulting image generates ...
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News briefs
Nike is the most searched for brand of sneakers in...
Nike is the most searched for brand of sneakers in Italy, followed by Balenciaga, according to a recent ranking by Lyst, the global fashion search engine. Nike emerged as the most searched sneaker brand in seven Italian regions out of 20, thanks to its Air Vapormax, Air Max 97, Air ...
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News briefs
Tommy Hilfiger, a brand of PVH Corp., is launching a...
Tommy Hilfiger, a brand of PVH Corp., is launching a new sports and althleisure line. The collection, for men and women, comprises leggings, shorts, sports bras and tank tops. The items feature bright color-blocking, oversized star graphics, striped tape and the new Tommy Sport logo, inspired by the iconic Tommy ...
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News briefs
Lorpen, the Spanish brand of technical socks, has overhauled its...
Lorpen, the Spanish brand of technical socks, has overhauled its branding and logo. The “Lorpen 2019 Brand Video,” available on YouTube and the company's website, was filmed around the village of Etxalar, in the Spanish Pyrenees, and at the Lorpen factory located there. About three minutes long, the video means ...
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News briefs
Lowa, one of Tecnica Group's brands, is the new main...
Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 ...
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News briefs
Buff, the Spanish headwear company, has partnered with HeiQ to...
Buff, the Spanish headwear company, has partnered with HeiQ to integrate HeiQ's Smart Temp cooling technology into a new tubular headwear. HeiQ's Smart Temp cooling feature is activated by the rise in body temperature, and is deactivated once cooling is complete. Buff's new CoolNet UV+ fabric also includes UPF 50+ ...
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News briefs
Callaway has launched the Chrome Soft X, a new golf...
Callaway has launched the Chrome Soft X, a new golf ball that features triple track technology. The advanced alignment lines on the ball are designed for better alignment and accuracy. The technology uses Vernier Hyper Acuity to improve alignment as compared to a regular side stamp alignment aid, the company ...
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News briefs
Columbia inaugurated a new store in London's iconic Carnaby Street...
Columbia inaugurated a new store in London's iconic Carnaby Street on March 28 to sell a full collection of premium apparel, footwear and accessories. The 230-square-meter store will host a dedicated launch event on April 6, with more in-store events scheduled to take place throughout the summer.
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News briefs
Columbia Sportswear has elected Kevin Mansell to serve as a...
Columbia Sportswear has elected Kevin Mansell to serve as a director and a member of its nominating and corporate governance and audit committees. Mansell began serving in that capacity on March 25 and will be standing for election to full-term board membership at this year's annual shareholders' meeting. Ed George, ...
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Deeply, the Portuguese wetsuit company, has signed a deal with...
Deeply, the Portuguese wetsuit company, has signed a deal with the World Surf League (WSL) to become WSL Anglet Qualifying Series Event Headline Sponsor for 2019 and 2020
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News briefs
Puma Golf has signed Kim Koivu to a sponsorship deal....
Puma Golf has signed Kim Koivu to a sponsorship deal. The 27-year-old Finnish player, who turned professional in 2017, will wear the brand's apparel and footwear on the course during the 2019 season. More specifically, he will wear pieces from Puma Golf's SS19 collection and Puma's Ignite Pwradapt golf shoes. ...
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News briefs
Mizuno has signed a three-year sponsorship deal with Mikkel Hansen,...
Mizuno has signed a three-year sponsorship deal with Mikkel Hansen, the handball player for the Danish national team and Paris Saint-Germain. The Japanese brand will also be supporting MH24, Hansen's anti-bullying foundation. Hansen is one of two handball players (the other is ?tefan Birtalan) to have been named World Player of ...
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Nike is reportedly negotiating a huge deal with the Liverpool...
Nike is reportedly negotiating a huge deal with the Liverpool football club
