News and insights about brands in the sporting goods industry – Page 210
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Chiemsee, the German brand of boardsports clothing, has granted a license for...
Chiemsee, the German brand of boardsports clothing, has granted a license for footwear to another German company, MCB. Directed by Markus Bennemann, MCB has already made the second shoe collection for Chiemsee. The first collection for spring/summer 2019 is currently being delivered to the trade. For winter 2019/20, MCB recently presented the new ...
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Mike Jensen has been made president of Reef, the beach...
Mike Jensen has been made president of Reef, the beach lifestyle brand recently divested by VF Corp. He was most recently the general manager and brand manager of DC Shoes at Boardriders. He previously worked for Asics, Spy and Converse. Jensen will report directly to Gregg Ribatt, the new chief ...
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Asics has teamed up with iRewind to provide the runners...
Asics has teamed up with iRewind to provide the runners of its 10K race in London this summer with video footage of their performance. Based in Zurich, iRewind has developed a system that can capture footage, upload it to a cloud server, edit it automatically in accordance with previously set ...
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A new design chief for Under Armour
The shoe designer Dave Dombrow has made his second exit from Under Armour in three years. The Baltimore-based company has confirmed the departure but made no further comment. However, it has since hired Kasey Jarvis to replace Dombrow as of April. For the past months, Jarvis has been director of ...
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Lacoste has signed an apparel endorsement deal with Daniil Medvedev,...
Lacoste has signed an apparel endorsement deal with Daniil Medvedev, the current number 15 in the ATP rankings for men's tennis. He will be wearing Lacoste as of this year's Miami Open, scheduled for March 18-31. Medvedev's previous sponsor was Lotto. This is actually Lacoste's second deal with the Moscovite, ...
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Strong sales for Fila, helped by Anta
Although its sales and operating profits soared, Fila saw its net income for the fourth quarter of 2018 tumble by 74 percent from the year-ago period, down to 3,872 million Korean won (€3.0m-$3.4m).Including the results of Acushnet, the golf company in which Fila holds a 53 percent stake (see the ...
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Callaway Golf has announced that Francesco Molinari has joined its...
Callaway Golf has announced that Francesco Molinari has joined its Tour Professional Staff. Molinari, a native of Turin, Italy, is currently ranked as the 10th player in the world. In 2018, he won his first major at The Open Championship. Last year, he also won the BMW PGA Championship and ...
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Amer’s new investors want total board control
After receiving pledges for about 94.98 percent of the voting shares in Amer Sports, even before the deadline of March 29 set for the completion of the tender offer, the Mascot Bidco consortium proposed yesterday to change completely the composition of Amer's board of directors at an annual general meeting ...
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Amer Sports has announced the sale of Mavic, the brand...
Amer Sports has announced the sale of Mavic, the brand of bicycle components inherited from Salomon, to an American equity company, Regent. The price being paid for Mavic, which represented only about 3 percent of the group's sales, was not disclosed. There was no comment by the group about the ...
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After three years with Poc, the Swedish Cycle Federation has...
After three years with Poc, the Swedish Cycle Federation has launched a new sponsorship agreement with Pearl Izumi, which will provide clothing for the athletes competing in seven cycling disciplines
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Adidas has named the candidates standing for election to its...
Adidas has named the candidates standing for election to its supervisory board at the annual general meeting on May 9, as Frank Appel, Katja Kraus and Willi Schwerdtle will not be standing for reelection. New on the board would be Jing Ulrich, managing director and vice chairman for Asia-Pacific at JPMorgan ...
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Adidas has announced a multiyear partnership with Alex Bregman. The...
Adidas has announced a multiyear partnership with Alex Bregman. The baseball star from Albuquerque, New Mexico, who plays for the Houston Astros, will be featured in upcoming Adidas brand marketing campaigns. The player will also collaborate on the creation of future baseball products. Bregman made his debut in Major League ...
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Adidas has announced in a tweet that its sponsored players...
Adidas has announced in a tweet that its sponsored players on the winning team in the upcoming 2019 Fifa Women's World Cup, starting in France on June 7, will get the same performance bonus as their male counterparts. The announcement was made just hours after it was revealed that the ...
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A record Ebit margin for Adidas
The Adidas Group reported last week a 20 percent increase in net income to €1,709 million from continuing operations for 2018. Excluding losses from discontinued operations – which, as a result of last year's divestiture of Rockport, declined last year to €5 million from €254 million the year before – ...
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Under Armour (UA)'s social compliance program has been accredited by...
Under Armour (UA)'s social compliance program has been accredited by the Fair Labor Association (FLA), the multi-stakeholder organization that monitors labor standards in order to promote and protect workers' rights and improve conditions in the workplace. The accreditation follows a multi-year examination of a company's labor compliance program that supports ...
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Leki, the German brand of poles, folding chairs and accessories...
Leki, the German brand of poles, folding chairs and accessories for skiing, trekking and trail running, has signed a two-year endorsement deal with Xavier Thevenard, the 31-year-old French trail runner. No one else has ever won Europe's “Triple Crown” – Camp Cedar Cliff (CCC), Traces des Ducs de Savoie (TDS) ...
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Adidas is celebrating the 25th anniversary of its Predator football...
Adidas is celebrating the 25th anniversary of its Predator football boot with three limited-edition boots and a commercial featuring Zinedine Zidane and David Beckham
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Nike has signed a four-year partnership deal with Tencent that...
Nike has signed a four-year partnership deal with Tencent that makes the American brand the exclusive, official apparel and footwear partner of League of Legends Pro League (LPL) in China. League of Legends, a popular online multiplayer videogame, is made by Riot Games, a subsidiary of Tencent Holdings. Starting this ...
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VF Corp. has been recognized for the third consecutive year...
VF Corp. has been recognized for the third consecutive year as one of the world's most “ethical” companies by the Ethisphere Institute
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Nike's “Dream Crazier” commercial ran during the latest Oscars award...
Nike's “Dream Crazier” commercial ran during the latest Oscars award ceremony, on Feb. 24. The spot, which is narrated by Serena Williams, celebrates women in view of the upcoming FIFA Women's World Cup, to be held in France this summer. The Dream Crazier campaign features a compilation of moments by ...
