News and insights about brands in the sporting goods industry – Page 216
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News briefs
Mammut says it has introduced the world's first laser-fused jacket,...
Mammut says it has introduced the world's first laser-fused jacket, which has won an Ispo Award. The Photics HS Thermo Hooded Jacket is waterproof and breathable, made of quilted, 750 cuin goose down, and limited to 500 pieces sold B2C. The jacket is welded with the world's only laser-fuse device, ...
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For the next four years, Smartwool, the maker of woolen...
For the next four years, Smartwool, the maker of woolen sports apparel, will supply the official Merino wool base layer, underwear and socks for all 14 of the Alterra Mountain Company's ski lodges in North America: namely, Steamboat, Winter Park, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear ...
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Ortlieb has returned to Ispo Munich as an Ispo Gold...
Ortlieb has returned to Ispo Munich as an Ispo Gold Award winner for its Atrack series of backpacks
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Stewart Cink, British Open Champion in 2009 and six-time winner...
Stewart Cink, British Open Champion in 2009 and six-time winner of the PGA Tour, has formalized his relationship with Ping, the golf-club manufacturer, by signing a multi-year endorsement deal
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Dunlop has signed a multi-year sponsorship deal with the Academia...
Dunlop has signed a multi-year sponsorship deal with the Academia Mouratoglou. Patrick Mouratoglou, founder of the tennis academy and trainer of Serena Williams, Grigor Dimitrov and Jeremy Chardy, is to become a Dunlop ambassador. Dunlop is to supply balls, rackets, bags and racket string for the Mouratoglou Open, an ATP ...
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In order to facilitate its acquisition by Anta Sports Products...
In order to facilitate its acquisition by Anta Sports Products and other investors, Amer Sports amended its statutes at a previously planned extraordinary shareholders meeting on Jan. 23. A clause on a shareholder's obligation to redeem shares was removed. Also, the members of the board of directors will no longer ...
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Article
Adidas launches its new Parisian platform for start-ups
Adidas has announced the launch of “Platform A,” its new sports accelerator program, located at the Paris-based start-up campus Station F. The company said it is investing €1 million in the development of the initiative. Platform A brings together 13 start-ups that have been selected to work with Adidas on ...
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Article
Adidas and Foot Locker call on consumers to design shoes
Adidas and Foot Locker are collaborating on a go-to-market plan that allows consumers to help create footwear with a local flavor. The plan takes inspiration from three themes: speed, cities and the open-source ideal of the computing world, where the raw code is public, free and open to changes by ...
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News briefs
Adidas is doubling the number of sneakers it makes from...
Adidas is doubling the number of sneakers it makes from ocean plastic this year, expecting to turn out 11 million pairs in cooperation with Parley for the Oceans. Adidas projected sales of about five million pairs of such Parley shoes in 2018, up from one million in 2017. The sporting goods ...
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Article
Nike puts out a more affordable self-lacing shoe model
Nike has announced the Adapt BB, a low-cut basketball shoe that laces itself and adjusts its fit in accordance with settings entered into a smartphone app, itself called Nike Adapt. Each shoe contains a small motor and a tension-adjusting gear that can tighten or loosen the upper either on command ...
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Intersport Germany launched a special marketing campaign after the national...
Intersport Germany launched a special marketing campaign after the national football league's winter break. TSG Hoffenheim, the football club, which is sponsored by Intersport, is now playing for the first time in the UEFA Champions League. Intersport's online store is auctioning off original jerseys worn by TSG Hoffenheim players. Fans are ...
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Houdini Sportswear is launching the new Power Air Houdi, a...
Houdini Sportswear is launching the new Power Air Houdi, a fleece jacket that is said to shed only a fraction of the fibers that conventional fleece sheds. The product, which will be launched on Jan. 31, is the result of an innovation project in collaboration with Polartec. The fleece jacket ...
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Alpina is introducing ski goggles with QHM technology, designed to...
Alpina is introducing ski goggles with QHM technology, designed to optimize visibility in all kinds of weather thanks to greater contrast enhancement. “QHM” stands for “Quattroflex Hicon Mirror.” The outer lens is equipped with Quattroflex, a reduced polarizing filter in Ruby Red that is said to almost completely eliminate stray ...
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Smartwool has signed a three-year sponsorship deal with an alpine...
Smartwool has signed a three-year sponsorship deal with an alpine champion, Mikaela Shiffrin, a skier on the World Cup circuit
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Altra has signed up Amelia Boone as a new member...
Altra has signed up Amelia Boone as a new member of its Elite Team. Boone is a world champion obstacle course racer and a winner of the Spartan Race World and Toughest Mudder championships. In addition to being a professional athlete in the ultrarunning world, she also works as a ...
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As of this January, Amer Sports Spain, the subsidiary of...
As of this January, Amer Sports Spain, the subsidiary of Amer Sports, is the Iberian distributor for the entire catalog of Suunto Dive
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News briefs
Klim, an American supplier of jackets, goggles and other gear...
Klim, an American supplier of jackets, goggles and other gear for snowmobiles, has launched the first snowmobile-specific boot equipped with Michelin soles. Its Havoc GTX Boa boot also features a breathable, anti-microbial OrthoLite insole and 600-gram 3M Thinsulate insulation.
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News briefs
The new Converse x JW Anderson Run Star Hike takes...
The new Converse x JW Anderson Run Star Hike takes the classic Chuck Taylor upper, binds it to the cushioned Run Star sole and adds a sawtooth tread in two colors. Hand-drawn typography recalls the historical connections between Converse and JW Anderson. The resulting shoe, which will be launched in ...
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Castore, a British brand of luxury sportswear, is Andy Murray's...
Castore, a British brand of luxury sportswear, is Andy Murray's new sponsor for apparel. The tennis pro has had a deal with Under Armour, worth $25 million, for the past several years, but that contract is coming to end – as is Murray's professional career. The former No. 1 British ...
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Under Armour (UA) has announced a partnership with Virgin Galactic,...
Under Armour (UA) has announced a partnership with Virgin Galactic, part of Sir Richard Branson's Virgin Group, which will see the American sportswear brand serve as Technical Spacewear Partner. Virgin Galactic and its sister companies – The Spaceship Company and Virgin Orbit – are developing and operating a new generation ...
