News and insights about brands in the sporting goods industry – Page 216
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The EU is probing Nike’s tax treatment
The European Commission announced yesterday that it had opened an in-depth investigation into whether the tax rulings granted by the Dutch government to Nike's European operations may have given the group an unfair advantage over its competitors, in breach of the European Union's rules on state aid. Pointing out that ...
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Macron has extended its sponsorship contracts with the PAOK and...
Macron has extended its sponsorship contracts with the PAOK and Levante football teams in Greece and Spain
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Dynafit, Icebug and On have developed a “Clean Run Project”...
Dynafit, Icebug and On have developed a “Clean Run Project” for a sustainable, recyclable trail running shoe with the help of Peak Innovation and based on a consumer survey conducted through the Ispo Open Innovation platform. The products will be on display in the Shoe Village in Hall A4 of ...
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Nike will replace Umbro as the sponsor of Canada Soccer...
Nike will replace Umbro as the sponsor of Canada Soccer in 2019 for all its men's and women's team programs
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Rossignol has joined forces with Philippe Model, the French brand...
Rossignol has joined forces with Philippe Model, the French brand in the high-end sneakers' segment, on a new capsule collection. The Rossignol X Philippe Model Paris will be presented in a futuristic igloo-like installation in the garden of the Villa Vittoria, just outside Fortezza da Basso, on the occasion of ...
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Scott Sports is re-launching the Powderhorn brand of jackets, vests...
Scott Sports is re-launching the Powderhorn brand of jackets, vests and other outerwear at the Pitti Uomo fair in Florence this week, followed by presentation at the Premium fashion fair in Berlin and at Ispo Munich. Scott will also present the line along with those of Dolomite and Poivre Blanc ...
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Billabong is putting out a big collection of swimwear, shorts...
Billabong is putting out a big collection of swimwear, shorts and beachwear accessories in association with Julie Sariñana, a well-known, 32-year-old influencer who has gained five million followers on Instagram. Born in Mexico and living in Los Angeles, the fashion model started her own blog, called Sincerely Jules, in 2009. ...
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Fila has signed a sponsorship deal with Kiki Bertens, the...
Fila has signed a sponsorship deal with Kiki Bertens, the 27-year-old professional tennis player from the Netherlands. In 2018 alone Bertens won a doubles title in Brisbane and three singles titles in Charleston, Cincinnati and Seoul, raising her career totals to seven WTA singles titles and ten WTA doubles titles. ...
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Cherokee Global Brands has signed up the Batra Group as...
Cherokee Global Brands has signed up the Batra Group as the licensee for its Tony Hawk brand of action sports apparel and accessories for Europe, the Middle East and Africa. Based in London and Mumbai, Batra is already a licensee for Cherokee's Hi-Tec and Magnum brands. The new partnership will ...
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Erreà is the new technical sponsor of Italy's Lega Basket...
Erreà is the new technical sponsor of Italy's Lega Basket Serie A (LBA), the country's professional men's club basketball league and the highest level of the league pyramid. The deal, which will cover the next two seasons, further expands the presence of the sportswear brand in Italian basketball. Erreà is ...
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Reinforcing its association with motor sports, Puma has signed a...
Reinforcing its association with motor sports, Puma has signed a long-term deal to supply all Porsche Motorsport drivers, juniors, young professionals and pit crews – all Formula E and GT racing personnel – with shoes, caps, luggage and fireproof racing clothing. The Puma logo will figure on the racecars and ...
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Under Armour wants to remain committed to its original identity...
Under Armour wants to remain committed to its original identity as a performance brand, in the midst of the athleisure trend that has been characterizing the sportswear market over the last few years. In an interview with the Financial Times, Kevin Plank, the company's founder and chief executive, said that ...
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Joma Sport has become the official apparel supplier of Mexico's...
Joma Sport has become the official apparel supplier of Mexico's Deportivo Cruz Azul football team. To celebrate the team's 91 years, the Spanish teamwear supplier and Cruz Azul are inviting fans to help find the team an anthem. Details are forthcoming on the social-media channels of both Joma and Cruz ...
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Craft Sportswear will be the official supplier of apparel and...
Craft Sportswear will be the official supplier of apparel and footwear for the Spartan Obstacle Race
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A consortium of investors led by Anta Sports Products, China's...
A consortium of investors led by Anta Sports Products, China's largest sporting goods company, commenced a public cash tender offer for all the shares of Amer Sports on Dec. 20, following the approval of their bid by Amer's board of directors and. unanimously recommending that its shareholders should accept the ...
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Dynastar and Lange have been announced as new official partners...
Dynastar and Lange have been announced as new official partners for skis & boots of the Freeride World Tour (FWT). The two brands have signed a three-year partnership contract. Alongside these partners, the 2019 FWT will continue its collaboration with GoPro, Fieberbrunn, Audi, Alpina, SunGod and Whitefrontier.
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Nike has announced the renewal of its contract with Mauro...
Nike has announced the renewal of its contract with Mauro Icardi, the Argentinean professional footballer who plays for Inter Milan as well as Argentina's national team. The contract extension will see the 25-year-old scorer remain with Nike until 2027. Icardi was originally signed by Nike back in 2013, with an ...
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Mizuno has signed the American freestyle swimmer Blake Pieroni to...
Mizuno has signed the American freestyle swimmer Blake Pieroni to his first professional contract. The contract also marks the first sponsorship of a swimmer for Mizuno USA. Pieroni, who is 23 years old, is a current member of USA Swimming, the sport's national team. In 2016, he won an Olympic ...
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After two and a half years of development, Salomon is...
After two and a half years of development, Salomon is launching a new collection of skis, boots and bindings, called “Sons of a Blast,” with special new features. The skis use a new Edge Amplifier technology for improved power transmission. The boots also offer a more direct power transmission to ...
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Adidas has announced the start of the second tranche of...
Adidas has announced the start of the second tranche of a multi-year share buyback program launched last March. The group plans to repurchase around €800 million worth of its own shares during 2019. It already spent last year €1 billion to buy back 5.1 million shares, corresponding to 2.5 percent ...
