News and insights about brands in the sporting goods industry – Page 214
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News briefs
Canada Goose has unveiled an exclusive collection of parkas designed...
Canada Goose has unveiled an exclusive collection of parkas designed by Inuit designers. The Inuit are indigenous peoples living in the Arctic regions of Canada, Greenland and Alaska. The company commissioned 14 designers representing communities across four Inuit regions to create one-of-a-kind parkas, using their traditional skills and designs from ...
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News briefs
Vans has partnered with Led Zeppelin for a capsule collection...
Vans has partnered with Led Zeppelin for a capsule collection commemorating the 50th anniversary of the rock band's eponymous first album. Like the original band, the Vans x Led Zeppelin collection is a four piece, comprising a long-sleeve T-shirt, a baseball cap, high-top sneakers and low-top sneakers. The low-tops, called Era, ...
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Article
A stellar year for Columbia
Columbia Sportswear managed to pull off record results for 2018, while making substantial investments in demand creation and other strategic priorities. The growth was broad-based across its brand portfolio and geographic regions, with improvements in both the wholesale and direct-to-consumer (DTC) distribution channels.In the seasonally important fourth quarter, the company's ...
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News briefs
A lot of innovative products and concepts were to be...
A lot of innovative products and concepts were to be seen at the recent Ispo Munich show. A Munich-based eHealth start-up, Loewi, won this year's Ispo Brandnew Digital competition. The company provides blood-based nutrient analysis and personalized supplements. Other finalists included Actinate, a fitness studio app that connects members, digitizes the business, analyzes ...
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Short stops
>Puma has launched a special edition of its RS-X sneaker...
>Puma has launched a special edition of its RS-X sneaker in partnership with
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News briefs
The Ispo Group has signed a partnership with the World...
The Ispo Group has signed a partnership with the World Federation of the Sporting Goods Industry (WFSGI) to help maximize the number of businesses that can use its shared global labelling database through its year-round communication platform. Many companies including Asics, Columbia Sportswear, Head Sport, Intersport International, New Balance, Nike, ...
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News briefs
As of 2020, Nike will be Major League Baseball's exclusive...
As of 2020, Nike will be Major League Baseball's exclusive supplier of on-field uniforms – baselayers, game-day outerwear and training apparel included – and will be stamping them with its Swoosh. Fanatics, the California- and Florida-based producer of licensed sports apparel, will handle the manufacturing and distribution at retail. The ...
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Article
Sportmaster wins over Adidas, launches its sixth chain
Sportmaster has reinforced its dominant market position in Russia, announcing that it will once again start offering products under the Adidas brand from the autumn/winter 2019/20 season, after many years of separation.Sportmaster considers itself as a strategic partner of Nike, and it also offers brands like Puma and Asics. However, ...
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News briefs
Uniqlo, the Japanese brand of affordable clothing, continues to invest...
Uniqlo, the Japanese brand of affordable clothing, continues to invest in sports marketing, after switching over from Novak Djokovic to Roger Federer last year. It has become the main Olympic partner and official clothing supplier for Sweden's Olympic and Paralympic teams. The Japanese clothing brand will deliver LifeWear products to ...
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Article
Amazon launches pop-up stores in Europe
What is happening to the big e-tailers? After the recent profit warnings of Asos and Zalando, the two biggest sharks in the pond, Alibaba and Amazon, have just put out discouraging figures. Both companies, which operate big marketplaces for sporting goods and many other products in their respective territories, have ...
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Short stops
Craft has won two Ispo Gold Awards this season for...
Craft has won two Ispo Gold Awards this season for an innovative hood and a running sweater
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News briefs
Treksta, the big manufacturer of outdoor shoes based in South...
Treksta, the big manufacturer of outdoor shoes based in South Korea, has developed the first shoes that incorporate retractable crampons in the soles, using a specially engineered mechanism that works with a small dial. The grip spikes are controlled in and out by simply turning a dial at the side. ...
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News briefs
Mike Jensen has been made president of Reef, the beach...
Mike Jensen has been made president of Reef, the beach lifestyle brand recently divested by VF Corp. He was most recently the general manager and brand manager of DC Shoes at Boardriders. He previously worked for Asics, Spy and Converse. Jensen will report directly to Gregg Ribatt, the new chief ...
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Short stops
Helly Hansen, Houdine, LL Bean, Norrøna and Vaude are the...
Helly Hansen, Houdine, LL Bean, Norrøna and Vaude are the first companies set to adopt Primaloft's new recycled, biodegradable, synthetic insulation, Pimaloft Bio
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News briefs
Black Diamond Equipment and its sister brand Pieps have become...
Black Diamond Equipment and its sister brand Pieps have become the official suppliers and safety partners for the Freeride World Tour for the next three years. They will be providing the athletes with tools, such as airbags, beacons, shovels and probes, and organizing safety workshops during events, such as the ...
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News briefs
Black Diamond Equipment has become the exclusive brand partner of...
Black Diamond Equipment has become the exclusive brand partner of Whisper Ridge, an expansive ski resort in Utah, about an hour north of Salt Lake City. Whisper Ridge specializes in heli- and cat-skiing, using its two helicopters and a fleet of snowcats. Black Diamond, which is based in Utah, will ...
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News briefs
Garsport is resurrecting the San Marco brand of hiking boots,...
Garsport is resurrecting the San Marco brand of hiking boots, starting with its relaunch for the autumn/winter 2019/20 season, under a licensing agreement with Head. The Italian brand was very popular in the 1980s and 1990s, before it was acquired by the Austrian company, which is now considering a move ...
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News briefs
DamartSport, the sports version of the French brand of heat-preserving...
DamartSport, the sports version of the French brand of heat-preserving clothing, will participate in the Ispo Munich trade show for the first time to introduce a new high-tech range of clothes designed for sports activities in various weather conditions, based on patented technologies. It has developed a new seamless fitting ...
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News briefs
Champion's centennial marketing campaign is a celebration of teamwork called...
Champion's centennial marketing campaign is a celebration of teamwork called “100 Years for the Team.” This year, the company will be putting out a limited-edition “Century Collection.” It will highlight teams large and small through social media, a dedicated website, special product lines, events and other partnerships. A few such ...
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News briefs
Ecco has teamed up with Dow Chemical and Dassault for...
Ecco has teamed up with Dow Chemical and Dassault for a project called Quant-U. With Dow supplying elastomer and Dassault supplying software, the three companies have come up with a midsole that is made of liquid silicone rubber. It can be produced with a 3D printer, fitting the shape and ...
