News and insights about brands in the sporting goods industry – Page 214
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News briefs
Erima is to be the official supplier to the German...
Erima is to be the official supplier to the German Special Olympics Team beginning with the Summer Games in Abu Dhabi, where 220 athletes, trainers and other team members will be wearing Erima's team sports apparel collection. This year's Special Olympics World Summer Games will take place on March 14-21 ...
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Puma has signed a multi-year partnership with the Egyptian Football...
Puma has signed a multi-year partnership with the Egyptian Football Association, and is once again associated with Africa's most successful national football team. The Wild Cat sponsored Egypt from 2006 to 2011, before Adidas took over the contract. Called the Pharaos, the Egyptian team won three consecutive continental titles while ...
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Etonic Golf has signed up John Daly for a long-term...
Etonic Golf has signed up John Daly for a long-term contract to wear and promote its own line of Stabilizer golf shoes. Daly, who won two major PGA Tour championships and many other golf contests, has already helped Etonic to expand its range of golf shoes, apparel and gloves. Lotto ...
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Head has signed an endorsement contract with Karen Khachanov, a...
Head has signed an endorsement contract with Karen Khachanov, a leading and tall 22-year-old Russian tennis player
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News briefs
The Pentland Group continues to expand the reach of its...
The Pentland Group continues to expand the reach of its iconic Ellesse brand into the lifestyle sector. In contrast with what it did in France, where it stopped an exclusive agreement with the Go Sport retail group and signed a deal with the Lifestyle Company, it has kept Cisalfa Sport ...
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X-Bionic will unveil an exclusive collaboration with Puma at the...
X-Bionic will unveil an exclusive collaboration with Puma at the Ispo Munich trade show
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News briefs
Isbjörn of Sweden, which manufactures outdoor and ski clothes for...
Isbjörn of Sweden, which manufactures outdoor and ski clothes for children and teenagers, is launching a new brand profile. The Swedish flag is gone, the font has been modernized and the symbolic polar bear has been replaced with a figure symbolizing energy and joy. The new profile will be launched ...
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Decathlon has issued a voluntary recall for certain models of...
Decathlon has issued a voluntary recall for certain models of its B'Twin B'Original bicycle sold in France, the U.K., Germany and the Netherlands between January 2016 and August 2018, after detecting a defect in the front mudguard
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Joma Sport is sponsoring the Italian tennis player Marco Cecchinato...
Joma Sport is sponsoring the Italian tennis player Marco Cecchinato
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Columbia will open a flagship store on London's Carnaby Street...
Columbia will open a flagship store on London's Carnaby Street
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News briefs
On, the Swiss brand of running shoes, has signed a...
On, the Swiss brand of running shoes, has signed a sponsorship deal with the ZAP Endurance. Located in the town of Boone, in the Blue Ridge Mountains of North Carolina, ZAP Endurance is a non-profit, year-round training center for post-collegiate distance runners who hope to compete in the Olympics. Five ...
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News briefs
Gore Wear and Madshus, the Norwegian brand of cross-country skis,...
Gore Wear and Madshus, the Norwegian brand of cross-country skis, have entered into a partnership for the autumn/winter 2018/19 season. The companies are pooling their social media resources, direct-to-consumer communications, and photo and video production centering around Ole-Einar Bjørndalen, the biathlete who has won the highest number of races. He ...
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News briefs
Nike has re-opened a store, called Blue Ribbon Sports like...
Nike has re-opened a store, called Blue Ribbon Sports like the original name of the company, to serve as a community space for runners in Santa Monica, California. First opened in 1967 by Nike's first employee, the original Blue Ribbon Sports store served as a hang-out for so-called “oddball athletes.” ...
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Blizzard and Tecnica have signed sponsorship contracts with two elite...
Blizzard and Tecnica have signed sponsorship contracts with two elite ski mountaineers, Hilaree Nelson and Jim Morrison
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Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski...
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski school, Vivalpin, with products from its apparel collections at the beginning of this year. Haglöfs and Vivalpin made their initial contacts in May 2018, when Vivalpin provided mountain guides for SportScheck's “Consumer Activation” event. Haglöfs is trying to build brand awareness in ...
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News briefs
Puma has unveiled the Clyde Court #Reform basketball shoe, inspired...
Puma has unveiled the Clyde Court #Reform basketball shoe, inspired by the hip-hop artist Meek Mill and the Olympic athlete Tommie Smith, who respectively have been championing criminal justice reform and universal equality. The sneakers are available for pre-sale on Puma's e-commerce website. The full release is scheduled for Feb. ...
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News briefs
Nike has launched its first line of yoga apparel, for...
Nike has launched its first line of yoga apparel, for men and women, as part of its Nike Training line. In connection with the launch, it is proposing a series of yoga workouts on the Nike Trainer Club app. It has enlisted the support of a female basketball player, Korahn ...
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News briefs
Puma and Blends, a California-based retailer of sneakers and apparel,...
Puma and Blends, a California-based retailer of sneakers and apparel, have collaborated on a new edition of the Cell Endura, a Puma sneaker originally sold in the 1990s. The upper is made of mesh and polyurethane-coated leather with metallic silver overlays and a color fade. The midsole has Puma's Cell ...
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Under Armour (UA) has announced a partnership with Virgin Galactic,...
Under Armour (UA) has announced a partnership with Virgin Galactic, part of Sir Richard Branson's Virgin Group, which will see the American sportswear brand serve as Technical Spacewear Partner. Virgin Galactic and its sister companies – The Spaceship Company and Virgin Orbit – are developing and operating a new generation ...
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News briefs
Ironman has announced a multi-year global partnership with Santini that...
Ironman has announced a multi-year global partnership with Santini that will see the maker of technical apparel become the exclusive cycling and triathlon apparel partner for all owned Ironman races across the world. As part of the agreement, Santini will develop a co-branded, athlete-focused collection, which will be available for ...
