News and insights about brands in the sporting goods industry – Page 207
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News briefs
Adidas has filed an appeal in a federal court in...
Adidas has filed an appeal in a federal court in Washington, D.C., to uphold its rights in its long-standing patent dispute with Nike over their knitted shoe uppers. Adidas is trying to reverse a Feb. 19 ruling by the appeals board of the U.S. Patent and Trademark Office which found ...
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Adidas has released a very colorful, kaleidoscopic collection of Ultra...
Adidas has released a very colorful, kaleidoscopic collection of Ultra Boost sneakers and running apparel in collaboration with Missoni, the Italian fashion house known for its strong color combinations. The line pays tribute to the brand's founder, Ottavio Missoni, born in Dubrovnik, who represented Italy in the 400m hurdles in ...
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Adidas has unveiled a bra and tights made with the...
Adidas has unveiled a bra and tights made with the company's Primeknit knitting technology. The knit construction of the new “Don't Rest Primeknit Lux” bra is meant to allow it to mirror the wearer's movements, for targeted comfort, flexibility and support. The new “Believe This Primeknit Lux” tights were developed ...
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Adidas and Reebok have topped the annual Fashion Transparency Index,...
Adidas and Reebok have topped the annual Fashion Transparency Index, a ranking of the social and environmental transparency practices of global brands, for the third year in a row. In this latest edition, Patagonia also reached the top of the ranking. Each of these three brands scored 64 percent out ...
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According to the Evening Standard, Nike will be moving its...
According to the Evening Standard, Nike will be moving its head office for the U.K. to more spacious quarters. Currently occupying 3,252 square meters on Wardour Street in London's Soho neighborhood – near its flagship store on Oxford Street – the company has now leased more than 5,574 square meters ...
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Columbia Sportswear reported a jump in net earnings of 64...
Columbia Sportswear reported a jump in net earnings of 64 percent to $74.2 million for the first quarter of this year as revenues grew by 8 percent to $654.6 million, rising by 10 percent in local currencies. Footwear sales went up by 10 percent to $128.6 million, while apparel, accessories ...
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On April 1, Hydro Flask, the American brand of insulated...
On April 1, Hydro Flask, the American brand of insulated stainless-steel containers, launched the Journey Series of 10- and 20-liter packs, which enable mountain bikers to drink cold water for up to four hours as they peddle. Simultaneously with the launch, the company added two new brand ambassadors, the professional ...
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Vans held one of its largest House of Vans pop-up...
Vans held one of its largest House of Vans pop-up experiences to date in Berlin on March 29-31. The event celebrated music, art, action sports and street culture. The program was free to the community.
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Powerbar is expanding its involvement in the triathlon races of...
Powerbar is expanding its involvement in the triathlon races of the Germany-based Challenge Family and will be the official nutrition partner for the competitions in Riccione (Italy), Herning (Denmark), Walchsee (Austria), Almer-Amsterdam (Netherlands) and Peguera-Mallorca (Spain) for the next two years. Powerbar will also provide the athletes at The Championship ...
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Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis...
Tecnifibre, the French manufacturer of sporting equipment, specializing in tennis and squash, has adopted a new logo featuring the three colors of the French flag – blue, white and red. The company launched its new brand identity with a soirée at the Tripot Régnier in Paris in the presence of ...
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For the third year in a row, Deporvillage is the...
For the third year in a row, Deporvillage is the official store of La Vuelta, cycling's Tour of Spain, scheduled for Aug. 24 to Sept. 15. For the first time, the Spanish sports e-tailer will have the exclusive rights to two of the race's official jerseys, for the Alicante and ...
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Puma Golf has signed Kim Koivu to a sponsorship deal....
Puma Golf has signed Kim Koivu to a sponsorship deal. The 27-year-old Finnish player, who turned professional in 2017, will wear the brand's apparel and footwear on the course during the 2019 season. More specifically, he will wear pieces from Puma Golf's SS19 collection and Puma's Ignite Pwradapt golf shoes. ...
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Mizuno has signed a three-year sponsorship deal with Mikkel Hansen,...
Mizuno has signed a three-year sponsorship deal with Mikkel Hansen, the handball player for the Danish national team and Paris Saint-Germain. The Japanese brand will also be supporting MH24, Hansen's anti-bullying foundation. Hansen is one of two handball players (the other is ?tefan Birtalan) to have been named World Player of ...
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Nike is reportedly negotiating a huge deal with the Liverpool...
Nike is reportedly negotiating a huge deal with the Liverpool football club
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Decathlon has signed a one-year partnership deal with the Tremplin,...
Decathlon has signed a one-year partnership deal with the Tremplin, the Parisian incubator for sport-related companies and activities, created by Paris&CO in 2015
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Macron has extended its kit sponsorship deal with Vitória Sport...
Macron has extended its kit sponsorship deal with Vitória Sport Clube, the Portuguese football club, until the 2025/26 season
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Deeply, the Portuguese wetsuit company, has signed a deal with...
Deeply, the Portuguese wetsuit company, has signed a deal with the World Surf League (WSL) to become WSL Anglet Qualifying Series Event Headline Sponsor for 2019 and 2020
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Columbia Sportswear has elected Kevin Mansell to serve as a...
Columbia Sportswear has elected Kevin Mansell to serve as a director and a member of its nominating and corporate governance and audit committees. Mansell began serving in that capacity on March 25 and will be standing for election to full-term board membership at this year's annual shareholders' meeting. Ed George, ...
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Columbia inaugurated a new store in London's iconic Carnaby Street...
Columbia inaugurated a new store in London's iconic Carnaby Street on March 28 to sell a full collection of premium apparel, footwear and accessories. The 230-square-meter store will host a dedicated launch event on April 6, with more in-store events scheduled to take place throughout the summer.
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News briefs
Callaway has launched the Chrome Soft X, a new golf...
Callaway has launched the Chrome Soft X, a new golf ball that features triple track technology. The advanced alignment lines on the ball are designed for better alignment and accuracy. The technology uses Vernier Hyper Acuity to improve alignment as compared to a regular side stamp alignment aid, the company ...
