News and insights about brands in the sporting goods industry – Page 212
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News briefs
Asics has teamed up with iRewind to provide the runners...
Asics has teamed up with iRewind to provide the runners of its 10K race in London this summer with video footage of their performance. Based in Zurich, iRewind has developed a system that can capture footage, upload it to a cloud server, edit it automatically in accordance with previously set ...
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News briefs
Mike Jensen has been made president of Reef, the beach...
Mike Jensen has been made president of Reef, the beach lifestyle brand recently divested by VF Corp. He was most recently the general manager and brand manager of DC Shoes at Boardriders. He previously worked for Asics, Spy and Converse. Jensen will report directly to Gregg Ribatt, the new chief ...
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News briefs
Chiemsee, the German brand of boardsports clothing, has granted a license for...
Chiemsee, the German brand of boardsports clothing, has granted a license for footwear to another German company, MCB. Directed by Markus Bennemann, MCB has already made the second shoe collection for Chiemsee. The first collection for spring/summer 2019 is currently being delivered to the trade. For winter 2019/20, MCB recently presented the new ...
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News briefs
Rapha, the London-based cycling clothing brand, is launching its first...
Rapha, the London-based cycling clothing brand, is launching its first custom clothing program, which allows customers to personalize products from the brand's core collection. Customers can create their bespoke cycling kit online, and this will be printed on demand and delivered within six weeks. The program is made possible by ...
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Short stops
Reebok's new online campaign for the launch of its “sole...
Reebok's new online campaign for the launch of its “sole fury” sneaker collection for the 2019 spring/summer season has posted short Instagram films – under the hashtag SplitForm – of celebrities wearing the sneakers
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Short stops
Puma had no comment on a report that it will...
Puma had no comment on a report that it will replace Nike as the supplier of the match ball for the first-division Spanish football tournaments of La Liga through the 2021-22 season for an amount of €5 million
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Short stops
Rip Curl and the World Surf League (WSL) have worked...
Rip Curl and the World Surf League (WSL) have worked out a three-year renewal for two events on the WSL Championship Tour (CT), the Rip Curl Pro Bells Beach and the Meo Rip Curl Pro Portugal
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News briefs
Lurbel is releasing the Lurbel Pro Line, which is entirely...
Lurbel is releasing the Lurbel Pro Line, which is entirely made in Spain and manufactured with a seamless, bidirectional weave. The Spanish brand of technical sportswear says the collection is at the leading edge of its R&D in terms of materials, thread and finish. The central component is what the ...
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News briefs
Keller Sports, the German retailer for premium sports products, won...
Keller Sports, the German retailer for premium sports products, won the “Royal Class” award as the best online retailer in Germany from Internet World Business magazine. The new award recognizes a company's excellence as both a pure player and a multi-channel retailer. Keller was praised for a “perfect” product range ...
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Article
Good quarter for Nike
Nike delivered a strong third quarter for the three-month period ended Feb. 28, particularly in terms of sales growth in Europe and China. On a currency-neutral basis, the Nike brand's sales went up by 12 percent in Europe, the Middle East and Africa (EMEA) and by 24 percent in Greater ...
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News briefs
Nike is reportedly offering to pay as much as $200...
Nike is reportedly offering to pay as much as $200 million to sponsor the American team at the Los Angeles Olympic and Paralymic Games in 2028, provide volunteer uniforms, and secure the right to put the Swoosh on the Games' official merchandise. Nike has been a sponsor of the U.S. ...
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News briefs
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will...
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will be the title sponsor of the Tobacco Road Half Marathon, scheduled – along with the regular Tobacco Road Marathon – for Sunday, March 17, 2019, in Cary, North Carolina. Overhead costs will be limited by the all-volunteer staff. The proceeds, ...
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Article
Shankland will lead the Adidas Group’s operations
The 47-year-old Australian native, who has been with Adidas for 22 years, took the place of Gil Steyaert on the executive board of the Adidas Group at the beginning of this week to be charge of global operations. Steyart, a 56-year-old Frenchman who has been sitting on the board for ...
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News briefs
Jim Gatto, former head of basketball marketing for Adidas, was...
Jim Gatto, former head of basketball marketing for Adidas, was sentenced to nine months in prison by a New York court on charge of defrauding a number of NCAA college programs by paying promising athletes to attend their schools, making them ineligible to play. Two of his assistants, Merle Code ...
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News briefs
Adidas has signed multi-year sponsorships with two American football players...
Adidas has signed multi-year sponsorships with two American football players at the top-tier university level: Marquise “Hollywood” Brown of Oklahoma and Hakeem Butler of Iowa State. Both play the position of wide receiver. Butler recently debuted this year's Adizero 40 cleats and Adizero 8.0 cleats during on-field workouts and 40-yard dash trials in ...
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Article
Altra picks up speed in Europe
The demand for the American brand of running shoes has been picking up strongly in Europe following its acquisition in June 2014 by VF Corp., which is integrating it with its other sales and marketing operations in the region. As before, when it was owned by Icon Health & Fitness, ...
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Article
Anta puts pressure on Amer’s shareholders
Changing the cards, Mascot-Bidco, the investment vehicle set up by a consortium of investors led by Anta Sports Products for the takeover of Amer Sports, has given 4 PM Finnish time tomorrow as the deadline for obtaining pledges for at least 90 percent of Amer's shares. It had previously extended ...
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Article
Anta’s sales and profits surge
Anta accelerated its expansion in 2018 with a sales increase of 44.4 percent to 24.1 billion yuan renminbi (€3.2bn-$3.6bn), which led to an unprecedented profit for the Chinese group. The company's gross margin firmed up by 3.2 percentage points to 52.6 percent, while the operating margin inched down by 0.2 ...
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Article
Nike remains the most valuable apparel brand
Remaining in the N° 1 spot in the rankings of Brand Finance, the Swoosh consolidated its position last year as the most valuable brand of clothing, with its value rising by 16 percent to $32.4 billion.The consultancy said that Nike's progress had been driven by its high-impact marketing strategies at ...
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News briefs
Lindsey Vonn, the retired skier and longtime Under Armour athlete,...
Lindsey Vonn, the retired skier and longtime Under Armour athlete, is joining Team Project Rock as a global ambassador. Project Rock is a collection of Under Armour training apparel and gear named for Dwayne “The Rock” Johnson, the actor and Under Armour athlete. The next Project Rock collection is launching ...
