News and insights about brands in the sporting goods industry – Page 209
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News briefs
Oakley has announced a partnership with Patrick Mahomes II, the...
Oakley has announced a partnership with Patrick Mahomes II, the National Football League Most Valuable Player Award (NFL MVP) recipient. Mahomes, 23, turned professional in 2018. He is the first football player to sign an endorsement deal with Oakley. To celebrate the addition of the quarterback to Oakley's roster of ...
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News briefs
The takeover of Amer Sports by the Mascot Bidco consortium...
The takeover of Amer Sports by the Mascot Bidco consortium headed up by Anta Sports Products is making progress. Mascot Bidco has struck a seven-year inter-company financing agreement for €1,236 million involving a term loan of about €921 million for the refinancing of existing debts and a revolving credit facility ...
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News briefs
Merrell has introduced Meadow, its first dog ambassador. Meadow is...
Merrell has introduced Meadow, its first dog ambassador. Meadow is a two-year-old Border Collie, and is based in Atlanta, Georgia. The pup loves being in the outdoors, and brings smiles to fellow hikers along the way, said the company.
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Article
Polartec is in good shape ahead of its sale
While confirming reports that their company is up for sale, officials of Polartec feel confident that it has the right products for the market, following a series of strategic moves taken in the past few years, as shown in part by the awards that it has recently won. The new ...
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Article
Adidas teams up with Beyoncé
Beyoncé, the popular American singer, dancer and actress, is going to become a “creative partner” of Adidas, helping to design apparel and footwear products that will eventually be co-branded. Adidas will also help relaunch her Ivy Park brand. Adidas has benefited a lot from similar deals with other musical actors ...
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News briefs
Instead of extending a contract with Adidas, Naomi Osaka has...
Instead of extending a contract with Adidas, Naomi Osaka has preferred to sign a new sponsorship deal for footwear and apparel with Nike. Adidas had reportedly offered to pay between $8.5 million and $10 million per year for the Japanese tennis star, who beat Serena Williams at the U.S. Open ...
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News briefs
Adidas is continuing its collaboration with MTV. Part of their...
Adidas is continuing its collaboration with MTV. Part of their skateboarding line, the company has launched a second “Beavis and Butt-Head” collection with two sneaker models and four apparel styles. The cult comic series has been airing again since April on Germany's free MTV channel.
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Short stops
Adidas Golf has extended its partnership with England Golf, which...
Adidas Golf has extended its partnership with England Golf, which began in 2015, through to 2020
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News briefs
Adidas has partnered with the New Zealand men's rugby union...
Adidas has partnered with the New Zealand men's rugby union team, the All Blacks, to design new training apparel for the team made from recovered ocean plastic. The jersey is part of the first Adidas Parley rugby collection, which continues the brand's relationship with Parley for the Oceans, the ocean ...
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News briefs
Castore is unveiling its first golf apparel and accessories collection....
Castore is unveiling its first golf apparel and accessories collection. The range launches online at the beginning of April at www.castore.com, with prices ranging from £70 (€81.3m-$91.3m) for polos to £325 (€377.4m-$423.9m) for jackets. The company reportedly spent two years in the planning and execution of the new product line. SGI ...
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News briefs
La Sportiva has been awarded the Absolute First Prize for...
La Sportiva has been awarded the Absolute First Prize for best communication at the first edition of a new prize entitled “L'impresa è comunicazione,” organized by Corriere della Sera, the general-interest Italian newspaper, and IULM University. La Sportiva, based in the Dolomites region, emerged from 500 winning Italian small and ...
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News briefs
For its 40th anniversary, Tecnifibre has undergone a rebranding that,...
For its 40th anniversary, Tecnifibre has undergone a rebranding that, by the company's own description, combines French elegance with modernity. The French manufacturer of racquets has developed a new logo with the French national colors of blue, white and red. Its triangular shape is a dual reference to the “Fight ...
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News briefs
Nike has been fined €12,555,000 by the European Commission after...
Nike has been fined €12,555,000 by the European Commission after contractually preventing its licensees from selling football merchandise to customers in other EU countries, a policy that was in force from 2004 through 2017 and illegal under EU antitrust rules. This included licensed apparel and other logo gear for football ...
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Article
Good quarter for Nike
Nike delivered a strong third quarter for the three-month period ended Feb. 28, particularly in terms of sales growth in Europe and China. On a currency-neutral basis, the Nike brand's sales went up by 12 percent in Europe, the Middle East and Africa (EMEA) and by 24 percent in Greater ...
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News briefs
Keller Sports, the German retailer for premium sports products, won...
Keller Sports, the German retailer for premium sports products, won the “Royal Class” award as the best online retailer in Germany from Internet World Business magazine. The new award recognizes a company's excellence as both a pure player and a multi-channel retailer. Keller was praised for a “perfect” product range ...
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News briefs
Lurbel is releasing the Lurbel Pro Line, which is entirely...
Lurbel is releasing the Lurbel Pro Line, which is entirely made in Spain and manufactured with a seamless, bidirectional weave. The Spanish brand of technical sportswear says the collection is at the leading edge of its R&D in terms of materials, thread and finish. The central component is what the ...
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Short stops
Rip Curl and the World Surf League (WSL) have worked...
Rip Curl and the World Surf League (WSL) have worked out a three-year renewal for two events on the WSL Championship Tour (CT), the Rip Curl Pro Bells Beach and the Meo Rip Curl Pro Portugal
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Puma had no comment on a report that it will...
Puma had no comment on a report that it will replace Nike as the supplier of the match ball for the first-division Spanish football tournaments of La Liga through the 2021-22 season for an amount of €5 million
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Reebok's new online campaign for the launch of its “sole...
Reebok's new online campaign for the launch of its “sole fury” sneaker collection for the 2019 spring/summer season has posted short Instagram films – under the hashtag SplitForm – of celebrities wearing the sneakers
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News briefs
Rapha, the London-based cycling clothing brand, is launching its first...
Rapha, the London-based cycling clothing brand, is launching its first custom clothing program, which allows customers to personalize products from the brand's core collection. Customers can create their bespoke cycling kit online, and this will be printed on demand and delivered within six weeks. The program is made possible by ...
