News and insights about brands in the sporting goods industry – Page 209
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Nike has been fined €12,555,000 by the European Commission after...
Nike has been fined €12,555,000 by the European Commission after contractually preventing its licensees from selling football merchandise to customers in other EU countries, a policy that was in force from 2004 through 2017 and illegal under EU antitrust rules. This included licensed apparel and other logo gear for football ...
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For its 40th anniversary, Tecnifibre has undergone a rebranding that,...
For its 40th anniversary, Tecnifibre has undergone a rebranding that, by the company's own description, combines French elegance with modernity. The French manufacturer of racquets has developed a new logo with the French national colors of blue, white and red. Its triangular shape is a dual reference to the “Fight ...
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La Sportiva has been awarded the Absolute First Prize for...
La Sportiva has been awarded the Absolute First Prize for best communication at the first edition of a new prize entitled “L'impresa è comunicazione,” organized by Corriere della Sera, the general-interest Italian newspaper, and IULM University. La Sportiva, based in the Dolomites region, emerged from 500 winning Italian small and ...
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Castore is unveiling its first golf apparel and accessories collection....
Castore is unveiling its first golf apparel and accessories collection. The range launches online at the beginning of April at www.castore.com, with prices ranging from £70 (€81.3m-$91.3m) for polos to £325 (€377.4m-$423.9m) for jackets. The company reportedly spent two years in the planning and execution of the new product line. SGI ...
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Article
Adidas teams up with Beyoncé
Beyoncé, the popular American singer, dancer and actress, is going to become a “creative partner” of Adidas, helping to design apparel and footwear products that will eventually be co-branded. Adidas will also help relaunch her Ivy Park brand. Adidas has benefited a lot from similar deals with other musical actors ...
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Instead of extending a contract with Adidas, Naomi Osaka has...
Instead of extending a contract with Adidas, Naomi Osaka has preferred to sign a new sponsorship deal for footwear and apparel with Nike. Adidas had reportedly offered to pay between $8.5 million and $10 million per year for the Japanese tennis star, who beat Serena Williams at the U.S. Open ...
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Adidas is continuing its collaboration with MTV. Part of their...
Adidas is continuing its collaboration with MTV. Part of their skateboarding line, the company has launched a second “Beavis and Butt-Head” collection with two sneaker models and four apparel styles. The cult comic series has been airing again since April on Germany's free MTV channel.
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Adidas Golf has extended its partnership with England Golf, which...
Adidas Golf has extended its partnership with England Golf, which began in 2015, through to 2020
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Adidas has partnered with the New Zealand men's rugby union...
Adidas has partnered with the New Zealand men's rugby union team, the All Blacks, to design new training apparel for the team made from recovered ocean plastic. The jersey is part of the first Adidas Parley rugby collection, which continues the brand's relationship with Parley for the Oceans, the ocean ...
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Article
Polartec is in good shape ahead of its sale
While confirming reports that their company is up for sale, officials of Polartec feel confident that it has the right products for the market, following a series of strategic moves taken in the past few years, as shown in part by the awards that it has recently won. The new ...
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Merrell has introduced Meadow, its first dog ambassador. Meadow is...
Merrell has introduced Meadow, its first dog ambassador. Meadow is a two-year-old Border Collie, and is based in Atlanta, Georgia. The pup loves being in the outdoors, and brings smiles to fellow hikers along the way, said the company.
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The takeover of Amer Sports by the Mascot Bidco consortium...
The takeover of Amer Sports by the Mascot Bidco consortium headed up by Anta Sports Products is making progress. Mascot Bidco has struck a seven-year inter-company financing agreement for €1,236 million involving a term loan of about €921 million for the refinancing of existing debts and a revolving credit facility ...
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Nike Spain has announced the appointment of three new members...
Nike Spain has announced the appointment of three new members to its executive board: Ignacio Serrat, Gavin Lindberg and Bill Berner
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Macron has announced a new partnership with the Armenian Football...
Macron has announced a new partnership with the Armenian Football Federation (FFA) that makes the Italian company the FFA technical sponsor, starting from Jan. 1, 2020. The contract will run until Dec. 20, 2023. Macron will be the official supplier of Armenia's national team and teams of all age categories, ...
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Oakley has announced a partnership with Patrick Mahomes II, the...
Oakley has announced a partnership with Patrick Mahomes II, the National Football League Most Valuable Player Award (NFL MVP) recipient. Mahomes, 23, turned professional in 2018. He is the first football player to sign an endorsement deal with Oakley. To celebrate the addition of the quarterback to Oakley's roster of ...
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Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland....
Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland. Under the terms of the contract, the Italian brand will provide performance sportswear to Tennis Scotland's players, coaches and staff, as well as clothing to tournament officials and development officers. Ellesse was founded 60 years ago by Leonardo Servadio, whose ...
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Asics will replace Skechers as official footwear and apparel partner...
Asics will replace Skechers as official footwear and apparel partner and presenting sponsor of the Los Angeles Marathon for five years, starting in 2020
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Article
Under Armour opens new EMEA office
While covering other sports categories, Under Armour has chosen to focus on training and running to build up its brand image in Europe, said Massimo Baratto, senior vice president in charge of Europe, Middle East and Asia (EMEA), during the official opening of a brand-new headquarters in Amsterdam early last ...
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Under Armour (UA) has unveiled Mick Schumacher as a new...
Under Armour (UA) has unveiled Mick Schumacher as a new brand ambassador. Mick is the reigning Formula 3 champion and the son of Michael Schumacher, seven-time Formula 1 world champion. Mick will wear UA's apparel for the remainder of the 2019 season. The brand has also announced a new product ...
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Consolidating its association with motorsports, Puma has signed a long-term deal...
Consolidating its association with motorsports, Puma has signed a long-term deal to become Formula 1's exclusive partner for trackside retail merchandise as of the 2019 season. To this end, the company may now design and produce products with the Formula 1 brand or the brand of any of the 10 Formula ...
