News and insights about brands in the sporting goods industry – Page 208
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News briefs
Buff, the Spanish headwear company, has partnered with HeiQ to...
Buff, the Spanish headwear company, has partnered with HeiQ to integrate HeiQ's Smart Temp cooling technology into a new tubular headwear. HeiQ's Smart Temp cooling feature is activated by the rise in body temperature, and is deactivated once cooling is complete. Buff's new CoolNet UV+ fabric also includes UPF 50+ ...
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News briefs
Lowa, one of Tecnica Group's brands, is the new main...
Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 ...
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News briefs
Nike is the most searched for brand of sneakers in...
Nike is the most searched for brand of sneakers in Italy, followed by Balenciaga, according to a recent ranking by Lyst, the global fashion search engine. Nike emerged as the most searched sneaker brand in seven Italian regions out of 20, thanks to its Air Vapormax, Air Max 97, Air ...
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News briefs
Tommy Hilfiger, a brand of PVH Corp., is launching a...
Tommy Hilfiger, a brand of PVH Corp., is launching a new sports and althleisure line. The collection, for men and women, comprises leggings, shorts, sports bras and tank tops. The items feature bright color-blocking, oversized star graphics, striped tape and the new Tommy Sport logo, inspired by the iconic Tommy ...
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News briefs
Lorpen, the Spanish brand of technical socks, has overhauled its...
Lorpen, the Spanish brand of technical socks, has overhauled its branding and logo. The “Lorpen 2019 Brand Video,” available on YouTube and the company's website, was filmed around the village of Etxalar, in the Spanish Pyrenees, and at the Lorpen factory located there. About three minutes long, the video means ...
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News briefs
Puma has come up with a shoe that incorporates “biologically...
Puma has come up with a shoe that incorporates “biologically active materials” – that is, living microorganisms – in the upper. The resulting “dense nanosensor net,” as the German brand calls it, mirrors the heat and sweat on the wearer's foot down to the “microscopic level.” The resulting image generates ...
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News briefs
Pomoca won big at the Ski Mountaineering World Championships, in...
Pomoca won big at the Ski Mountaineering World Championships, in the Swiss town of Villars-sur-Ollon. Some 40 of the 55 medalists this year wore skins with the Pomoca brand. Headquartered in Denges, Switzerland, Pomoca was founded in 1933 as Dufour & Cie. The Pomoca name was registered in 1957. Since ...
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News briefs
VF Corp. has named Luis Benitez vice president of governmental...
VF Corp. has named Luis Benitez vice president of governmental affairs and global impact, overseeing the VF Foundation and relations with the public sector and outdoor recreation interests. As former head of Colorado's Outdoor Recreation Industry Office, Benitez was instrumental in recruiting outdoor companies to set up offices in the ...
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News briefs
Puma has signed a long-term deal to become the official...
Puma has signed a long-term deal to become the official technical sponsor of Valencia CF, the Spanish football club, for about €4 million a year. Puma will also be producing performance and fashion products for fans. The deal takes effect with the 2019/20 season. Puma previously supplied Valencia's game jerseys ...
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News briefs
As part of the BDZV marketing summit in Berlin, the...
As part of the BDZV marketing summit in Berlin, the winners of the German “Display of the Year” competition were announced for the 34th time. Silver was awarded to Nike for “Just do it. Dream Crazy,” the ad congratulating the world record holder Eliud Kipchoge directly on the day after ...
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Short stops
Dunlop has renewed its sponsorship as the official ball of...
Dunlop has renewed its sponsorship as the official ball of the ATP Tour for the next five years
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Article
Former Prince chief runs a new start-up: Slinger Bag
Slinger Bag is a rather revolutionary, patented product that is expected to help stimulate the largely static level of participation in tennis around the world. It is described as “your 24/7 tennis partner” and as the most versatile portable launcher of tennis balls in the market, allowing individuals to practice ...
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Article
Authentic Brands Group buys Volcom
Following Kering's separation from Puma and Stella McCartney, the French group led by François-Henri Pinault has now also sold Volcom, completing the disposal of all its sports and lifestyle brands. Kering, which had already indicated its intentional to divest the Californian surf, skate and snowboard label a year ago, has ...
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News briefs
Consolidating its association with motorsports, Puma has signed a long-term deal...
Consolidating its association with motorsports, Puma has signed a long-term deal to become Formula 1's exclusive partner for trackside retail merchandise as of the 2019 season. To this end, the company may now design and produce products with the Formula 1 brand or the brand of any of the 10 Formula ...
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Article
Under Armour opens new EMEA office
While covering other sports categories, Under Armour has chosen to focus on training and running to build up its brand image in Europe, said Massimo Baratto, senior vice president in charge of Europe, Middle East and Asia (EMEA), during the official opening of a brand-new headquarters in Amsterdam early last ...
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News briefs
Under Armour (UA) has unveiled Mick Schumacher as a new...
Under Armour (UA) has unveiled Mick Schumacher as a new brand ambassador. Mick is the reigning Formula 3 champion and the son of Michael Schumacher, seven-time Formula 1 world champion. Mick will wear UA's apparel for the remainder of the 2019 season. The brand has also announced a new product ...
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News briefs
Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland....
Ellesse has unveiled an exclusive apparel partnership with Tennis Scotland. Under the terms of the contract, the Italian brand will provide performance sportswear to Tennis Scotland's players, coaches and staff, as well as clothing to tournament officials and development officers. Ellesse was founded 60 years ago by Leonardo Servadio, whose ...
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Short stops
Asics will replace Skechers as official footwear and apparel partner...
Asics will replace Skechers as official footwear and apparel partner and presenting sponsor of the Los Angeles Marathon for five years, starting in 2020
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Short stops
Nike Spain has announced the appointment of three new members...
Nike Spain has announced the appointment of three new members to its executive board: Ignacio Serrat, Gavin Lindberg and Bill Berner
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News briefs
Macron has announced a new partnership with the Armenian Football...
Macron has announced a new partnership with the Armenian Football Federation (FFA) that makes the Italian company the FFA technical sponsor, starting from Jan. 1, 2020. The contract will run until Dec. 20, 2023. Macron will be the official supplier of Armenia's national team and teams of all age categories, ...
