News and insights about brands in the sporting goods industry – Page 213
-
News briefs
Champion's centennial marketing campaign is a celebration of teamwork called...
Champion's centennial marketing campaign is a celebration of teamwork called “100 Years for the Team.” This year, the company will be putting out a limited-edition “Century Collection.” It will highlight teams large and small through social media, a dedicated website, special product lines, events and other partnerships. A few such ...
-
News briefs
DamartSport, the sports version of the French brand of heat-preserving...
DamartSport, the sports version of the French brand of heat-preserving clothing, will participate in the Ispo Munich trade show for the first time to introduce a new high-tech range of clothes designed for sports activities in various weather conditions, based on patented technologies. It has developed a new seamless fitting ...
-
News briefs
Garsport is resurrecting the San Marco brand of hiking boots,...
Garsport is resurrecting the San Marco brand of hiking boots, starting with its relaunch for the autumn/winter 2019/20 season, under a licensing agreement with Head. The Italian brand was very popular in the 1980s and 1990s, before it was acquired by the Austrian company, which is now considering a move ...
-
News briefs
Black Diamond Equipment and its sister brand Pieps have become...
Black Diamond Equipment and its sister brand Pieps have become the official suppliers and safety partners for the Freeride World Tour for the next three years. They will be providing the athletes with tools, such as airbags, beacons, shovels and probes, and organizing safety workshops during events, such as the ...
-
News briefs
Black Diamond Equipment has become the exclusive brand partner of...
Black Diamond Equipment has become the exclusive brand partner of Whisper Ridge, an expansive ski resort in Utah, about an hour north of Salt Lake City. Whisper Ridge specializes in heli- and cat-skiing, using its two helicopters and a fleet of snowcats. Black Diamond, which is based in Utah, will ...
-
Short stops
Helly Hansen, Houdine, LL Bean, Norrøna and Vaude are the...
Helly Hansen, Houdine, LL Bean, Norrøna and Vaude are the first companies set to adopt Primaloft's new recycled, biodegradable, synthetic insulation, Pimaloft Bio
-
News briefs
Mike Jensen has been made president of Reef, the beach...
Mike Jensen has been made president of Reef, the beach lifestyle brand recently divested by VF Corp. He was most recently the general manager and brand manager of DC Shoes at Boardriders. He previously worked for Asics, Spy and Converse. Jensen will report directly to Gregg Ribatt, the new chief ...
-
News briefs
Treksta, the big manufacturer of outdoor shoes based in South...
Treksta, the big manufacturer of outdoor shoes based in South Korea, has developed the first shoes that incorporate retractable crampons in the soles, using a specially engineered mechanism that works with a small dial. The grip spikes are controlled in and out by simply turning a dial at the side. ...
-
Short stops
Craft has won two Ispo Gold Awards this season for...
Craft has won two Ispo Gold Awards this season for an innovative hood and a running sweater
-
Article
Amazon launches pop-up stores in Europe
What is happening to the big e-tailers? After the recent profit warnings of Asos and Zalando, the two biggest sharks in the pond, Alibaba and Amazon, have just put out discouraging figures. Both companies, which operate big marketplaces for sporting goods and many other products in their respective territories, have ...
-
News briefs
Uniqlo, the Japanese brand of affordable clothing, continues to invest...
Uniqlo, the Japanese brand of affordable clothing, continues to invest in sports marketing, after switching over from Novak Djokovic to Roger Federer last year. It has become the main Olympic partner and official clothing supplier for Sweden's Olympic and Paralympic teams. The Japanese clothing brand will deliver LifeWear products to ...
-
Article
Sportmaster wins over Adidas, launches its sixth chain
Sportmaster has reinforced its dominant market position in Russia, announcing that it will once again start offering products under the Adidas brand from the autumn/winter 2019/20 season, after many years of separation.Sportmaster considers itself as a strategic partner of Nike, and it also offers brands like Puma and Asics. However, ...
-
News briefs
As of 2020, Nike will be Major League Baseball's exclusive...
As of 2020, Nike will be Major League Baseball's exclusive supplier of on-field uniforms – baselayers, game-day outerwear and training apparel included – and will be stamping them with its Swoosh. Fanatics, the California- and Florida-based producer of licensed sports apparel, will handle the manufacturing and distribution at retail. The ...
-
Short stops
Quiksilver is launching a line of women's wear, as it...
Quiksilver is launching a line of women's wear, as it did many years ago before dropping out of the segment
-
News briefs
Marchon and Nike are partnering for the launch of Kevin...
Marchon and Nike are partnering for the launch of Kevin Durant's new KD Eyewear collection. Durant plays for the Golden State Warriors of the National Basketball Association (NBA). Marchon has a long-standing licensing agreement with Nike for the exclusive design, production and worldwide distribution of Nike optical and sunglass collections. ...
-
Short stops
Italy's Marbel is a new licensee of Sergio Tacchini for...
Italy's Marbel is a new licensee of Sergio Tacchini for children's sportswear
-
News briefs
POC, the Swedish sportswear specialist, has released a new highly...
POC, the Swedish sportswear specialist, has released a new highly ventilated bike helmet, called Ventral Air. The new helmet is largely based on the POC Ventral, launched in March 2018, but features an increased number of vents, to improve the helmet's cooling properties. The 15 frontal ventilation ports and air ...
-
News briefs
Holmenkohl of Germany is launching its new natural series of...
Holmenkohl of Germany is launching its new natural series of ski waxes with organic certification at the Ispo 2019 trade show in Munich on Feb. 3-6. The ski wax is 100 percent biodegradable. Holmenkohl will also be presenting its new Betamix collection of hydro-carbonate ski waxes, developed for ski racing. ...
-
News briefs
Sympatex, the Munich-based maker of high-tech functional materials, will present...
Sympatex, the Munich-based maker of high-tech functional materials, will present the Idea Shoe 4.0 at Ispo Munich on Feb. 3-6. At its exhibition stand, the company will be setting up an actual production line – consisting of a plastic shredder, an extruder and a 3D printer – to demonstrate the ...
-
News briefs
Size?, the UK-based retailer owned by JD Sports Fashion, is...
Size?, the UK-based retailer owned by JD Sports Fashion, is releasing a new exclusive sneaker with Adidas Originals for its Archive capsule: the “Beer” Kegler Super. Paying homage to the brewing traditions of Bavaria, the sneaker is an update of the Kegler Super of 1979, which was designed for Kegeln, ...
