News and insights about brands in the sporting goods industry – Page 213
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News briefs
Nike's “Dream Crazier” commercial ran during the latest Oscars award...
Nike's “Dream Crazier” commercial ran during the latest Oscars award ceremony, on Feb. 24. The spot, which is narrated by Serena Williams, celebrates women in view of the upcoming FIFA Women's World Cup, to be held in France this summer. The Dream Crazier campaign features a compilation of moments by ...
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VF Corp. has been recognized for the third consecutive year...
VF Corp. has been recognized for the third consecutive year as one of the world's most “ethical” companies by the Ethisphere Institute
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Nike has signed a four-year partnership deal with Tencent that...
Nike has signed a four-year partnership deal with Tencent that makes the American brand the exclusive, official apparel and footwear partner of League of Legends Pro League (LPL) in China. League of Legends, a popular online multiplayer videogame, is made by Riot Games, a subsidiary of Tencent Holdings. Starting this ...
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Puma Football has signed a long-term endorsement deal worth €100...
Puma Football has signed a long-term endorsement deal worth €100 million with Jan Oblak, the Slovenian goalie who plays for Atlético Madrid. Oblak has been named the Spanish league's best goalie three times in a row and is one of the three goalkeepers included in the latest list of the ...
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Rossignol won two awards at Ispo Munich 2019: one for...
Rossignol won two awards at Ispo Munich 2019: one for its Whoope Impacts Led children's ski helmet and another for its Supercode men's jacket. Like all of the company's Impacts helmets, the Whoope contains expanded polypropylene (EPP), which is recyclable and can withstand multiple impacts. The material is used in ...
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Nike has introduced the Paul George 3 x Nasa sneaker...
Nike has introduced the Paul George 3 x Nasa sneaker and clothing line. George plays for the Oklahoma City Thunder, a basketball team competing in the NBA. The player debuted the new signature shoe from the collection during the team's game against the San Antonio Spurs on Jan. 10. The ...
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After making a very interesting and captivating presentation of its...
After making a very interesting and captivating presentation of its new Futurelight technology at the start of the Ispo Munich trade show earlier this month, The North Face told us that it will replace Gore-Tex in its high-performance lines of tents and clothing for mountaineering, skiing and trail running from ...
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Under Armour has agreed to continue its relationship with Lindsay...
Under Armour has agreed to continue its relationship with Lindsay Vonn, although the famous ski champion has just announced her retirement from competitions
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Nike has signed a clean-energy power purchasing agreement (PPA) –...
Nike has signed a clean-energy power purchasing agreement (PPA) – its first in Europe – with Iberdrola of Spain, regarded as the world's leading provider of wind power. The deal purchases 40 megawatts from Cavar, a wind farm in northern Spain that Iberdrola will finish building in 2020 and should ...
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Puma has signed up an Indian amateur boxing champion, M.C....
Puma has signed up an Indian amateur boxing champion, M.C. Mary Kom, to a two-year sponsorship deal
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Burton has announced that it will license its Step On...
Burton has announced that it will license its Step On boot/binding proprietary technology to DC Shoes. The deal will make DC Shoes the first brand outside of Burton to create boots that are compatible with Step On bindings. The development of DC's first Step On boots is currently underway for ...
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Compex has announced a partnership with Team Bahrain Merida, the...
Compex has announced a partnership with Team Bahrain Merida, the cycling team that was founded in 2017 through a consortium of business partners from Bahrain and Merida, and for which Vincenzo Nibali currently rides. The team will be using Compex' electric muscle stimulators as part of its training and recovery ...
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Article
Better-than-expected results for Under Armour
Boosted by strong international sales and a vast restructuring plan undertaken in 2017 after a series of weak results, Under Armour is turning around, posting results for the fourth quarter that topped its own guidance.The company identified cutbacks and investments that raised restructuring and related charges to $183 million throughout ...
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Dermaltitude won the French Outdoor Award at Ispo Munich for...
Dermaltitude won the French Outdoor Award at Ispo Munich for its so-called hands-free sunscreen, with an innovative packaging that lets skiers benefit from a high-level sun protection while keeping their hands and gloves free of the product. It has a patented a rotating on/off system that prevents any leakage. Currently ...
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Article
Ball sports and fitness performed less well
In terms of local currencies, quarterly sales increased by one percent in Amer’s Ball Sports division, led by Wilson, and by 9 percent in the Fitness division, led by Precor. In reported euros, the Ball Sports segment grew by just 3 percent to €167.7 million in the fourth quarter. It ...
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Puma has signed a multiyear deal to become an official...
Puma has signed a multiyear deal to become an official partner of the NBA. As a result, the company many now produce marketing materials that show its sponsored athletes in their NBA uniforms and with team logos. Puma got back into basketball last year (see SGI Europe Vol. 29 n°21+22 of July 3, ...
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>Macron has become the technical sponsor of a German football...
>Macron has become the technical sponsor of a German football team, Karlsruher SC, taking the place of
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Gola, the British brand of sneakers, will be sponsoring Roy...
Gola, the British brand of sneakers, will be sponsoring Roy Race, of the Melchester Rovers, in the Roy of the Rovers comic for the rest of the 2018-2019 season. Race appears in custom, red-and-yellow Gola boots on the cover of the latest issue, “Teamwork,” published on Feb. 7. Gola first ...
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In an unusual move, Maui Jim, the Hawaiian-themed brand of...
In an unusual move, Maui Jim, the Hawaiian-themed brand of high-performance sunglasses, will be supplying the members of the famous British Manchester United football club – the first team, the academy and the women's teams – with corrective eyewear and sunglasses. As of Feb. 26, moreover, Maui Jim eyewear will ...
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Vibram has introduced a new wrapping sole concept, called Wrap...
Vibram has introduced a new wrapping sole concept, called Wrap & Go, which is said to provide extreme grip on both wet and dry surfaces. The new sole uses Vibram Megagrip rubber as well as Vibram Litebase technology, which considerably reduces the weight and thickness of the rubber sole without ...
