News and insights about brands in the sporting goods industry – Page 215
-
News briefs
Nike has opened its first city-inspired SNKRS pop-up shop at...
Nike has opened its first city-inspired SNKRS pop-up shop at 711 10th Street NW in Atlanta. From Jan. 26 to the end of March, the shop will have a rotating selection of limited-edition styles – such the Ten collection and Air Force 1 drops – chosen specifically for Atlanta. Hoodies ...
-
News briefs
Odlo is one of the numerous companies that have received...
Odlo is one of the numerous companies that have received this year's Ispo Gold Award. Its new intelligent thermal regulation technology, I-Thermic, had already received an innovation award in the wearable technologies category at the Consumer Electronics Show (CES) in Las Vegas in January along with Clim8, a French software ...
-
News briefs
Sergio Tacchini and Mondottica International have entered into a global...
Sergio Tacchini and Mondottica International have entered into a global license agreement until 2023 to develop branded eyewear collections for Sergio Tacchini. The collections will comprise unisex spectacles and sunglasses, which will be available as from the second half of 2019. The product line will be officially presented at the ...
-
News briefs
Mammut says it has introduced the world's first laser-fused jacket,...
Mammut says it has introduced the world's first laser-fused jacket, which has won an Ispo Award. The Photics HS Thermo Hooded Jacket is waterproof and breathable, made of quilted, 750 cuin goose down, and limited to 500 pieces sold B2C. The jacket is welded with the world's only laser-fuse device, ...
-
News briefs
For the next four years, Smartwool, the maker of woolen...
For the next four years, Smartwool, the maker of woolen sports apparel, will supply the official Merino wool base layer, underwear and socks for all 14 of the Alterra Mountain Company's ski lodges in North America: namely, Steamboat, Winter Park, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear ...
-
Short stops
Ortlieb has returned to Ispo Munich as an Ispo Gold...
Ortlieb has returned to Ispo Munich as an Ispo Gold Award winner for its Atrack series of backpacks
-
Short stops
Stewart Cink, British Open Champion in 2009 and six-time winner...
Stewart Cink, British Open Champion in 2009 and six-time winner of the PGA Tour, has formalized his relationship with Ping, the golf-club manufacturer, by signing a multi-year endorsement deal
-
News briefs
Dunlop has signed a multi-year sponsorship deal with the Academia...
Dunlop has signed a multi-year sponsorship deal with the Academia Mouratoglou. Patrick Mouratoglou, founder of the tennis academy and trainer of Serena Williams, Grigor Dimitrov and Jeremy Chardy, is to become a Dunlop ambassador. Dunlop is to supply balls, rackets, bags and racket string for the Mouratoglou Open, an ATP ...
-
News briefs
In order to facilitate its acquisition by Anta Sports Products...
In order to facilitate its acquisition by Anta Sports Products and other investors, Amer Sports amended its statutes at a previously planned extraordinary shareholders meeting on Jan. 23. A clause on a shareholder's obligation to redeem shares was removed. Also, the members of the board of directors will no longer ...
-
Article
Adidas launches its new Parisian platform for start-ups
Adidas has announced the launch of “Platform A,” its new sports accelerator program, located at the Paris-based start-up campus Station F. The company said it is investing €1 million in the development of the initiative. Platform A brings together 13 start-ups that have been selected to work with Adidas on ...
-
Article
Adidas and Foot Locker call on consumers to design shoes
Adidas and Foot Locker are collaborating on a go-to-market plan that allows consumers to help create footwear with a local flavor. The plan takes inspiration from three themes: speed, cities and the open-source ideal of the computing world, where the raw code is public, free and open to changes by ...
-
News briefs
Adidas is doubling the number of sneakers it makes from...
Adidas is doubling the number of sneakers it makes from ocean plastic this year, expecting to turn out 11 million pairs in cooperation with Parley for the Oceans. Adidas projected sales of about five million pairs of such Parley shoes in 2018, up from one million in 2017. The sporting goods ...
-
Article
Nike puts out a more affordable self-lacing shoe model
Nike has announced the Adapt BB, a low-cut basketball shoe that laces itself and adjusts its fit in accordance with settings entered into a smartphone app, itself called Nike Adapt. Each shoe contains a small motor and a tension-adjusting gear that can tighten or loosen the upper either on command ...
-
News briefs
Intersport Germany launched a special marketing campaign after the national...
Intersport Germany launched a special marketing campaign after the national football league's winter break. TSG Hoffenheim, the football club, which is sponsored by Intersport, is now playing for the first time in the UEFA Champions League. Intersport's online store is auctioning off original jerseys worn by TSG Hoffenheim players. Fans are ...
-
News briefs
Houdini Sportswear is launching the new Power Air Houdi, a...
Houdini Sportswear is launching the new Power Air Houdi, a fleece jacket that is said to shed only a fraction of the fibers that conventional fleece sheds. The product, which will be launched on Jan. 31, is the result of an innovation project in collaboration with Polartec. The fleece jacket ...
-
News briefs
Alpina is introducing ski goggles with QHM technology, designed to...
Alpina is introducing ski goggles with QHM technology, designed to optimize visibility in all kinds of weather thanks to greater contrast enhancement. “QHM” stands for “Quattroflex Hicon Mirror.” The outer lens is equipped with Quattroflex, a reduced polarizing filter in Ruby Red that is said to almost completely eliminate stray ...
-
Short stops
Smartwool has signed a three-year sponsorship deal with an alpine...
Smartwool has signed a three-year sponsorship deal with an alpine champion, Mikaela Shiffrin, a skier on the World Cup circuit
-
News briefs
Altra has signed up Amelia Boone as a new member...
Altra has signed up Amelia Boone as a new member of its Elite Team. Boone is a world champion obstacle course racer and a winner of the Spartan Race World and Toughest Mudder championships. In addition to being a professional athlete in the ultrarunning world, she also works as a ...
-
Short stops
As of this January, Amer Sports Spain, the subsidiary of...
As of this January, Amer Sports Spain, the subsidiary of Amer Sports, is the Iberian distributor for the entire catalog of Suunto Dive
-
News briefs
Klim, an American supplier of jackets, goggles and other gear...
Klim, an American supplier of jackets, goggles and other gear for snowmobiles, has launched the first snowmobile-specific boot equipped with Michelin soles. Its Havoc GTX Boa boot also features a breathable, anti-microbial OrthoLite insole and 600-gram 3M Thinsulate insulation.
