News and insights about brands in the sporting goods industry – Page 206
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News briefs
Mascot Bidco, the investment vehicle of Anta Sports Products and...
Mascot Bidco, the investment vehicle of Anta Sports Products and other investors for the takeover of Amer Sports, said earlier this month that the District Court of Helsinki decided on May 8 to appoint a trustee, Timo Kaisanlahti, as an arbitrator to help finalize the redemption of the remaining shares ...
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News briefs
Woolrich International has appointed Stefano Saccone as its new chief...
Woolrich International has appointed Stefano Saccone as its new chief executive. Saccone joins from VF Corp., where he spent seven years, most recently as vice-president/general manager of Vans. Prior to VF Corp., he held marketing roles at Ralph Lauren, and served as general manager of sportswear and action sports at ...
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News briefs
Lotto Sport Italia has become the technical sponsor of Team...
Lotto Sport Italia has become the technical sponsor of Team Empire, the Russian e-sports team. Earlier this month, while wearing Lotto colors, Team Empire won the Rainbow Six Siege Season 9 Finals in Milan, avenging its loss to G2 in Montreal in February. For the next three years, Lotto will ...
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News briefs
Kappa has signed a three-year partnership with Fanatics to become...
Kappa has signed a three-year partnership with Fanatics to become the kit supplier to Aston Villa, a second-tier English soccer club. The team was previously sponsored by Under Armour, but the deal was terminated three years early in April 2018. Luke1977, a brand based in Birmingham, then partnered with Fanatics ...
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News briefs
Black Diamond has developed a light performance T-shirt made from...
Black Diamond has developed a light performance T-shirt made from Australian Merino wool, in partnership with The Woolmark Company. The T-shirt, which is called Rhythm Tee, is the first product from Black Diamond's new SolutionWool layering system. The collection uses Nuyarn, an ultralight and stretchy baselayer designed for high output ...
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News briefs
Hoka One One has launched the Carbon X, a shoe...
Hoka One One has launched the Carbon X, a shoe that combines high cushioning with low weight for ultrarunning. To promote the shoe, the company held Project Carbon X, a 110K race in California, from Folsom to Sacramento, on May 4. Several of the brand's athletes took part in the ...
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News briefs
Puma Golf has signed Carlos Pigem to a shoe and...
Puma Golf has signed Carlos Pigem to a shoe and clothing deal. The European Challenge Tour player will wear pieces from Puma's SS'19 Collection as well as the brand's Ignite Pwradapt golf shoes. Pigem, who is 28 years old, turned professional in 2013.
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Short stops
Dale of Norway, now a property of Groupe Rossignol, has...
Dale of Norway, now a property of Groupe Rossignol, has renewed its sponsorship agreement with the Norwegian Alpine Ski Federation – until 2022
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News briefs
Macron and Uefa have signed a three-year deal that will...
Macron and Uefa have signed a three-year deal that will see the Italian kit manufacturer provide referee uniforms for all Uefa competitions until 2022. The new jersey made its debut at the Uefa Europa League final in Baku on May 29. It preserves the colors that are traditionally worn by ...
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News briefs
Skechers will be the footwear sponsor for Team Europe in...
Skechers will be the footwear sponsor for Team Europe in the Solheim Cup, the biennial women's pro golf tournament due to be held on Sept. 9-15 in Gleneagles, Scotland. The golfers, caddies, coaches, and officials will be wearing the GO Golf Pro 2 Solheim Cup colorway. Team Europe as it ...
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News briefs
Puma will replace Hummel as the technical sponsor of SpVgg...
Puma will replace Hummel as the technical sponsor of SpVgg Greuther Fürth, a team playing in the Bundesliga, starting with the 2020/21 season. The long-term contract is going to be useful for the Wild Cat because the city of Fürth is not far from its head office in Herzogenaurach. This ...
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Short stops
Umbro will replace Hungaria as the technical partner of Stade...
Umbro will replace Hungaria as the technical partner of Stade de Reims, in a deal that will cover the next five seasons of the French first division football championship
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News briefs
Lacoste has launched a new and unconventional video for its...
Lacoste has launched a new and unconventional video for its “Crocodile Inside” campaign, where it shows a couple's anger dismantle the world around them as they argue. The featured couple appears to be on the verge of breaking up, with their home and surrounding buildings collapsing around them, but just ...
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News briefs
For its spring/summer 2019 collection, Ecco Golf has released its...
For its spring/summer 2019 collection, Ecco Golf has released its lightest golf shoe ever: the S-Lite hybrid. Ecco has produced a sole that is 66 percent thinner than any model that has been previously paired with a TPU outsole. The extra thinness will not affect its grip, however, thanks to ...
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News briefs
Canada Goose complemented its spring 2019 Dry Anywhere campaign with...
Canada Goose complemented its spring 2019 Dry Anywhere campaign with a rain-activated art installation of the same name in various cities around the world during the month of April. The installation, accessible free of charge, launched in London on April 17, and also touched down in Milan, Beijing, Hong Kong, ...
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News briefs
With a three-year deal running through the 2021 season, Kask...
With a three-year deal running through the 2021 season, Kask has become the official supplier of helmets for Ironman races in Europe, the Middle East and Africa (EMEA). The Italian helmet maker has been trying to raise its profile in that market. It will be present for Ironman and Ironman ...
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Short stops
David W. McCreight, a 56-year-old former president of Under Armour,...
David W. McCreight, a 56-year-old former president of Under Armour, Lands' End and Anthropologie, has been named a director of Wolverine Worldwide, replacing Joseph R. Gromek, who is retiring
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News briefs
Protest, the Dutch action sports brand, has created a capsule...
Protest, the Dutch action sports brand, has created a capsule collection of swimsuits for The Surf Project, a foundation whose certified instructors and volunteers run small-group surfing lessons for children with ADHD, Down Syndrome and autism. The foundation also works with psychiatrists and psychologists to gauge the benefits of surfing ...
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News briefs
VF Corp. will become almost entirely an active lifestyle and...
VF Corp. will become almost entirely an active lifestyle and workwear company with an annual turnover of around $11 billion following the approval by its board of directors of the spin-off of its two jeans brands, Lee and Wrangler, into a new company called Kontoor Brands. VF's shareholders will get ...
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Article
Nike adds a digital solution to a growing market
According to Nike, industry research suggests that 60 percent of the public wear shoes of the wrong size. In response, the Oregon-based sports behemoth has spent the past year working out a new selling scheme. In addition to branding, style, quality and materials, Nike is going to play up the ...
