News and insights about brands in the sporting goods industry – Page 206
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News briefs
For its spring/summer 2019 collection, Ecco Golf has released its...
For its spring/summer 2019 collection, Ecco Golf has released its lightest golf shoe ever: the S-Lite hybrid. Ecco has produced a sole that is 66 percent thinner than any model that has been previously paired with a TPU outsole. The extra thinness will not affect its grip, however, thanks to ...
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News briefs
Canada Goose complemented its spring 2019 Dry Anywhere campaign with...
Canada Goose complemented its spring 2019 Dry Anywhere campaign with a rain-activated art installation of the same name in various cities around the world during the month of April. The installation, accessible free of charge, launched in London on April 17, and also touched down in Milan, Beijing, Hong Kong, ...
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News briefs
TaylorMade has introduced a new set of irons that have...
TaylorMade has introduced a new set of irons that have been co-designed with Tiger Woods. The new P7TW irons boast many of the same design elements that Woods has in his own irons, such as face height, blade length, center of gravity progression, sole geometry, score lines and tungsten weighting. The ...
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News briefs
Nike has scrapped the Nike iD program for a new,...
Nike has scrapped the Nike iD program for a new, 3D customization platform called Nike by You. The new system generates real-time snapshots of customized shoes that can be shared and posted on social media. The Nike by You program started on April 15, offering the possibility to choose various ...
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News briefs
Speedo has partnered with HeiQ, the Swiss specialist in textile...
Speedo has partnered with HeiQ, the Swiss specialist in textile innovation, on a new line of elite swimwear, including the Fastskin LZR Pure Intent and Fastskin Pure Valor suits. The drag reduction technology from HeiQ that is featured in the new line is obtained by modifying the surface of the ...
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News briefs
Le Coq Sportif and Opium, a dedicated sneaker shop in...
Le Coq Sportif and Opium, a dedicated sneaker shop in the dead center of Paris, have collaborated on a limited-edition sneaker. Based on the Freestyle, a mountain-bike shoe from Le Coq's back catalogue, the LCS R1000 was designed in part by – and exists in tribute to – the three ...
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News briefs
Schöffel reports that it will continue with its recently launched...
Schöffel reports that it will continue with its recently launched retro collection, which is currently on sale online and at selected stores in Italy, Germany and Austria. It is the first so-called “Schöffel Originals” capsule collection of garments in vintage colors, including two jackets and a T-shirt with Schöffel's old logo ...
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News briefs
Macron and the Reading Football Club have signed a three-year...
Macron and the Reading Football Club have signed a three-year partnership agreement that sees Macron become the new official technical partner of the club. The Italian brand takes over from Puma, who have produced Reading's kits since 2004. From the start of the 2019/20 season, Macron will design and produce ...
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News briefs
Canterbury has signed up Justin Tipuric from the Welsh National...
Canterbury has signed up Justin Tipuric from the Welsh National Rugby Team as brand ambassador. Meanwhile, Under Armour and the Welsh Rugby Union (WRU) have decided to put an end to their contract after the 2020 season. Under Armour had renewed its current deal in 2015 through 2024 for a ...
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News briefs
Tatonka is incorporating reflectors made by Recco, the Swedish brand...
Tatonka is incorporating reflectors made by Recco, the Swedish brand of search and rescue gear, into some of its backpacks and outerwear. The backpacks in question are the Skill 30, Kings Peak 45 and Kings Peak 60, all designed for summer or winter use. The Recco system of detectors and ...
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News briefs
Opro, the British brand of mouthguards, has won a second...
Opro, the British brand of mouthguards, has won a second Queen's Award for Enterprise in the category of innovation, this time for its patented Snap-Fit model. The previous award was conferred in 2007. According to Opro, Snap-Fit is the only mouthguard on the market that requires no boiling or molding ...
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News briefs
Polartec and Kraig Biocraft Laboratories are planning to bring the...
Polartec and Kraig Biocraft Laboratories are planning to bring the first fabrics made from spider silk to the performance apparel market. The two companies, in joint development since 2016, are currently using the performance features of spider silk in yarns for military-grade textiles. Kraig, a biotechnology company focused on the ...
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News briefs
Technogym presented Bike Personal, a new design bike, at the...
Technogym presented Bike Personal, a new design bike, at the International Furniture Fair which took place on April 9-14 in Milan. Bike Personal, designed by Antonio Citterio, is the latest product from Technogym's Personal Line, a collection of products for home wellness, characterized by a combination of technology and ...
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News briefs
Puma is beta-testing its Fit Intelligence self-lacing sneaker. The company...
Puma is beta-testing its Fit Intelligence self-lacing sneaker. The company has been accepting tester applications from April 18 to 28 both online and through its training app, PumaTRAC (available via the Apple Store and Google Play). Testers were asked to test the sneakers and comment on their usability, design, engineering ...
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News briefs
Ben Sherman will dress the British Olympic team competing at...
Ben Sherman will dress the British Olympic team competing at the Tokyo 2020 Games. The heritage brand is taking over from Stella McCartney, who has dressed British Olympians since 2012. As part of the multi-year agreement, Ben Sherman will create exclusive formal wear to be worn by Team GB athletes ...
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News briefs
Brooks Running has settled a long-standing dispute with Anta Sports...
Brooks Running has settled a long-standing dispute with Anta Sports Products over the Chinese company's use of a chevron logo. The terms of settlement have not been disclosed. Brooks had opposed the registration by Anta of its logo in the U.S. in May 2014. For its part, Anta noted in ...
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News briefs
Much like Lululemon, another Canadian brand of yoga apparel, Lolë,...
Much like Lululemon, another Canadian brand of yoga apparel, Lolë, is now trying to build itself up as dual-gender brand. After launching it in North America last year, its first men's line is now being offered in Europe as well.
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News briefs
After a number of systems from various helmet manufacturers were...
After a number of systems from various helmet manufacturers were launched on the market over the years claiming to cover rotational movements in the event of a fall and protect the brain, the Swedish company MIPS, the world's leading supplier of helmet-based safety technologies to protect against rotational movements, is ...
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News briefs
The South African golfer Ernie Els has signed a multi-year...
The South African golfer Ernie Els has signed a multi-year deal with Puma to become a global brand ambassador. Having worn Puma golf shoes since the year began, Els will now be wearing them on the PGA Tour under contract. In addition, he will be collaborating on the design and ...
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Article
Adidas presents its first fully recyclable running shoe
Adidas has unveiled the new Futurecraft.Loop, a 100 percent recyclable performance running shoe that is meant to contribute to the global battle against plastic waste. The company has described the shoe as its “first running shoe that is made to be remade.” The Futurecraft.Loop is aimed at enabling a “closed ...
