News and insights about brands in the sporting goods industry – Page 230
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Antje von Dewitz, the 45-year-old chief executive of Vaude, has...
Antje von Dewitz, the 45-year-old chief executive of Vaude, has been given the German Brand Award as Brand Manager of the Year
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Adidas said it was made aware on June 26 that...
Adidas said it was made aware on June 26 that an unauthorized party had gained access to customer information from its e-commerce platform in the U.S. A preliminary investigation indicates that a few million records were stolen including contact information, user names and encrypted passwords, but there was no evidence ...
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Nike is taking over the sponsorship of the Sevilla football...
Nike is taking over the sponsorship of the Sevilla football team from New Balance for the next three years. The Swoosh already sponsors three other football club in the Spanish Liga: Barcelona, Atlético Madrid and Malaga
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Primaloft has developed its first insulation made entirely from recycled...
Primaloft has developed its first insulation made entirely from recycled PET bottles. The company claims the new insulation fully meets all of its performance standards, such as low weight, high compressibility and water repellency. Around nine PET bottles are needed to create the insulation layer for one jacket (40g of ...
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Macron has signed its first sponsorship deal with a German...
Macron has signed its first sponsorship deal with a German handball team. The contract is with the DJK Rimpar Wölfe in Würzburg. It will last for five years from the 2018/19 season. A Macron Store in nearby Bamberg will manage the contract in coordination with the Italian company.
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Head has extended its endorsement contracts with Novak Djokovic and...
Head has extended its endorsement contracts with Novak Djokovic and Alexander Zverev. The two tennis champions are currently 31 and 21 years old, respectively. Head has been working with Djokovic since 2001.
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Speedo has signed a long-term endorsement contract with Joseph Schooling,...
Speedo has signed a long-term endorsement contract with Joseph Schooling, a 22-year-old Singaporean swimmer. He was the first swimmer from Singapore to win gold in the 2016 Olympic Games, after collecting medals in the previous two years.
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X-Technology has unveiled a new X-Bionic Individual concept for full...
X-Technology has unveiled a new X-Bionic Individual concept for full customization of functional clothing for athletes. Instead of customizing the item only for size, colors and patterns, the new program provides an accuracy down to the millimeter in customizing functional zones to the unique physical shape of the athlete. The ...
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Columbia Sportswear is reassessing its business structure in the Nordics,...
Columbia Sportswear is reassessing its business structure in the Nordics, in view of the planned departure of Martin Kaggestad as regional manager at the end of July. Meanwhile, Columbia is opening a Spanish subsidiary in Barcelona, led by José Manuel Arrojo, who was previously country manager for Geox, for 14 ...
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Pepsi is partnering with Umbro, New Era, Boohoo, Le Specs,...
Pepsi is partnering with Umbro, New Era, Boohoo, Le Specs, and Anteater on a fashion collection celebrating the game of football. The “Art of Football” capsule collection is the latest extension of Pepsi's 2018 global #LoveItLiveIt campaign. The product line includes soccer t-shirts, shorts and balls from the U.K.'s Umbro; ...
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Nike has signed a sponsorship deal with the Birmingham Legion...
Nike has signed a sponsorship deal with the Birmingham Legion Football Club, which plays in the United Soccer League in the U.S.
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Volcom is introducing recycled nylon in its newest beachwear line...
Volcom is introducing recycled nylon in its newest beachwear line
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Munich, the Spanish brand of sneakers, is moving back into...
Munich, the Spanish brand of sneakers, is moving back into football with a fast boot called Tiga
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News briefs
Asics is launching a limited edition range of footwear and...
Asics is launching a limited edition range of footwear and apparel to mark the centenary of the birth of its founder, Kihachiro Onitsuka. He established the company in 1949, with the purpose of supporting sports participation and contributing to the health of Japanese youth. The range of Asics, Asics Tiger ...
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Asics is launching a partnership with The Walt Disney Company...
Asics is launching a partnership with The Walt Disney Company ahead of its release of the new Disney-Pixar Incredibles 2 movie. Starting this month, the two companies will deliver a joint cross-media campaign on digital channels to get families moving this summer, as a sequel to Asics “I Move Me” ...
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Patrick Frisk, the new chief operating officer of Under Armour,...
Patrick Frisk, the new chief operating officer of Under Armour, has bought a new tranche of shares in the company, indicating his growing confidence in its turnaround. After his latest purchase, his shares were worth more than $12 million.
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Nike is still the most valuable apparel and footwear brand...
Nike is still the most valuable apparel and footwear brand in the world, according to an annual census by Millward Brown. Its brand value in the sector rose by 13 percent to $38.48 billion. Adidas came in third position after Zara, but its brand value jumped by 50 percent to ...
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Laui Shixian, executive director and chief operating officer of Anta...
Laui Shixian, executive director and chief operating officer of Anta Sports, is appointed as the Chinese company's chief financial officer
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Pentland Brands has announced the launch of an in-house brand...
Pentland Brands has announced the launch of an in-house brand building academy for its new marketing and creative staff. Pentland, a British family-owned business, is the mother company of well-known sporting brands like Speedo, Berghaus and Canterbury. The decision follows a major recruitment drive across its marketing, digital and creative ...
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News briefs
Columbia Sportswear has announced the appointment of Andrew Burns to...
Columbia Sportswear has announced the appointment of Andrew Burns to the new role of “director of investor relations and competitive intelligence.” He takes on some of the responsibilities of Christian Buss, who was named director of investor relations at the beginning of this year and recently left the group to ...
