News and insights about brands in the sporting goods industry – Page 232
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Umbro is replacing Puma as the sponsor of a Premier...
Umbro is replacing Puma as the sponsor of a Premier League football club in the U.K., Huddersfield Town, for the next four years
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News briefs
Macron replaces Nike as the new technical sponsor of The...
Macron replaces Nike as the new technical sponsor of The Hellas Verona Football Club, the Italian team commonly referred to as Hellas Verona, or simply Verona. The agreement, effective July 1, will last for five seasons. The partnership will see the development of a new collection for both players and ...
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Macron is the new technical sponsor of the Welsh rugby...
Macron is the new technical sponsor of the Welsh rugby club of Cardiff Blues. The club competes in the Pro14 league, as do Edinburgh Rugby, Glasgow Warriors and Scarlets, also backed by Macron. The Italian sporting apparel company replaces Canterbury, which has been Cardiff Blues' kit supplier for more than ...
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K-Swiss is introducing a line of sneakers designed for e-sport...
K-Swiss is introducing a line of sneakers designed for e-sport professionals. The initial line comprises two models, one for lifestyle and one for performance. The lifestyle model, which is the first to launch, features traditional sports elements such as breathable mesh and four-way stretch. The model comprises both men's and ...
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O'Neill has joined forces with Isko, the specialist in denim...
O'Neill has joined forces with Isko, the specialist in denim manufacturing, to create the first denim boardshort. The innovative swimwear, part of O'Neill's Hybrid range, is made with a lightweight version of Isko's patented Blue Skin denim fabric. During the production of the denim, the fabric is coated with O'Neill's ...
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On the hottest day in the London Marathon's history, Eliud...
On the hottest day in the London Marathon's history, Eliud Kipchoge glided to victory on Nike Zoom Vaporfly Elite running shoes. The footwear featured new 3D-printed textile uppers created with a technology called Flyprint. The uppers are produced through solid deposit modelling (SDM) that involves a process where TPU filament ...
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As a cricketer, Virat Kohli knows how to slash the...
As a cricketer, Virat Kohli knows how to slash the blade and New Era hopes that his outstanding onfield performance will carry over into his activities off it. The company recently signed the dashing Indian cricket captain as a brand ambassador for the region. As an ambassador, Kohli has launched ...
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Hoka One One continues to invest heavily in sponsorships. It...
Hoka One One continues to invest heavily in sponsorships. It has just signed on as the official running shoe for Ironman North America and Ironman Europe. Meanwhile, Franco Collè, the Italian ultrarunner who won the Tor Des Géants race in 2014, has joined Hoka One One's team of sponsored athletes.
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Uhlsport continues to be the official supplier of FC Magdeburg,...
Uhlsport continues to be the official supplier of FC Magdeburg, soccer team from Magdeburg, Germany, playing in the third league, until 2023
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Article
Columbia grows the most in Europe
Out of all the regions where Columbia Sportswear operates, Europe recorded the largest revenue growth in the first quarter of 2018, helping the U.S. outdoor group to post record profits and margins. Continuing the strong performance registered during the fourth quarter of last year, sales soared in the first three ...
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Supreme has unveiled a new collaboration with Lacoste
Supreme has unveiled a new collaboration with Lacoste
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Canterbury succeeds Kappa as the new technical sponsor of UBB...
Canterbury succeeds Kappa as the new technical sponsor of UBB (Union Bordeaux Bègles). UBB is a French rugby union team based in Bordeaux. The club competes in the Top 14, the first level of France's professional league system. The deal is effective from July 1, and will last for five ...
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Canada Goose is launching a new range of reflective rain...
Canada Goose is launching a new range of reflective rain jackets. Each jacket in the collection has a different birch bark print, inspired by the nature of British Columbia, which reflects in low light. The four styles in the range include the heavy-duty men's Harbour jacket and women's Trinity jacket, ...
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YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
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O'Neill has teamed up with Hello Kitty, a brand of...
O'Neill has teamed up with Hello Kitty, a brand of Sanrio, on a girl's swimwear and related apparel and accessories range. The first collection, for summer 2018, launched on April 11. This will be followed by an autumn capsule collection, which will make its debut in mid-May. The O'Neill x Hello ...
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Article
Boardriders outlines its new management structure
Without waiting for the formal closing of its acquisition of Billabong International, which took place as planned on April 24, Boardriders announced the establishment of a new leadership team that includes existing managers from the two groups and two external recruits. It does not include Neil Fiske, the former chief ...
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Uhlsport's Kempa brand has become the new official supplier of...
Uhlsport's Kempa brand has become the new official supplier of the German Wrestlers Association. The sponsorship deal includes presentation and leisure apparel, as well as exclusive apparel for competitions, for athletes, trainers and advisers. They will be wearing Kempa's Core 2.0 collection at the European championship in Kaspiisk, Russia, at ...
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Joma has become the technical sponsor of the marathon races...
Joma has become the technical sponsor of the marathon races in the Portuguese city of Porto
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Nike is the Official Partner of the European Athletics Championships...
Nike is the Official Partner of the European Athletics Championships 2018 in Berlin, which will be held on Aug. 7-12 at Berlin's Olympic Stadium, with the road races and race walking events held throughout the city. The sportswear giant is already a supplier to the German Athletics Federation (DLV). As ...
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A ball tampering scandal that occurred in March led Asics...
A ball tampering scandal that occurred in March led Asics severing ties with the Australian national cricket team. Asics had sponsorships in place with two of the players involved, vice-captain David Warner and batsman Cameron Bancroft. Asics said it was tearing the deals up. Reuters quoted the brand as saying ...
