News and insights about brands in the sporting goods industry – Page 233
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Under Armour posts mixed results
Lifted by its growth abroad, Under Armour posted a sales increase of 6 percent to about $1,200 million for the first quarter, up by 4 percent in constant currencies. The increase was entirely driven by international markets, which grew by 27 percent - or by 19 percent in constant currencies ...
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Under Armour is launching a new global training campaign featuring...
Under Armour is launching a new global training campaign featuring Dwayne Johnson which highlights the importance of hard work, resilience and dedication. The “Will Finds a Way” campaign spotlights Johnson as he introduces the stories of eight athletes from eight different sports: Natasha Hastings (world champion sprinter); Yusra Mardini (Olympic ...
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Columbia Sportswear has appointed Mary Ellen Glynn as director of...
Columbia Sportswear has appointed Mary Ellen Glynn as director of corporate communications and Sara Bradshaw as corporate communications manager. Glynn comes from the public sector, where she worked, among other roles, as deputy press secretary and special assistant to President Bill Clinton and communications director for Ted Kulongoski, governor of ...
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Lululemon Athletica has announced the appointment of Patrick Guido as...
Lululemon Athletica has announced the appointment of Patrick Guido as its new chief financial officer. The appointment is effective April 30. Guido joins from VF Corp., where he served as treasurer and vice-president of corporate development. At Lululemon, he will report to the company's chief operating officer, Stuart Haselden. Guido ...
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Amer Sports is buying Peak Performance
Peak Performance is to be acquired for about €255 million by the Amer Sports group, complementing the apparel offerings of Arc'teryx and Salomon with those of a more urban and women-oriented brand that has plenty of room to expand in international markets.The Swedish brand of ski, outdoor, golf and fashion ...
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Amer Sports cuts back on footwear distribution
Sales of outdoor shoes declined at the Amer Sports group in the first quarter, as the owner of the Salomon brand continued to clean up its distribution, in an effort to reduce promotional sales.Footwear sales were down by 9 percent to €141.1 million for the three months, which was a ...
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Columbia Sportswear has also announced the appointment of Snow Burns...
Columbia Sportswear has also announced the appointment of Snow Burns as global vice president of marketing for Mountain Hardwear, with the task of redefining the way in which such an outdoor brand should connect with consumers in the new digital age. Burns spent ten years in Silicon Valley, running the ...
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Puma has struck a global licensing partnership agreement with the...
Puma has struck a global licensing partnership agreement with the Fossil Group for the design, development and distribution of Puma watches and wearables until 2028. The company has been growing rapidly in the running and training categories in recent years, and its management indicated earlier that it was considering moves ...
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Adidas has developed a new yoga collection in cooperation with...
Adidas has developed a new yoga collection in cooperation with Wanderlust, using polyester made of recycled plastic from oceans. 80 percent of the waste that is in oceans and on coasts is plastic. As with some other Adidas products already launched, Parley for the Oceans, the environmental organization that addresses major ...
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Adidas has signed up the University of Wyoming, covering the...
Adidas has signed up the University of Wyoming, covering the school's 17 athletic team. The Cowboys teams were previously split between Nike and Under Armour.
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Adidas has signed a five-year sponsorship deal with an Irish...
Adidas has signed a five-year sponsorship deal with an Irish rugby team, Leinster
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Kasper Rorsted, chief executive of the Adidas Group, has agreed...
Kasper Rorsted, chief executive of the Adidas Group, has agreed to be one of the speakers at the Ispo Digitize Summit, the event organized by Messe München in June around the digital economy. Other confirmed speakers include Günther Althaus, chief executive of the ANWR Group, Philipp Roesch-Schlanderer, co-founder and chief ...
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Adidas’ growth slows down in Europe
The Adidas Group has seen a slowdown in its sales growth in Europe and in Originals in the first quarter of this year, but the company held on to its guidance due to robust expansion in North America and China as well as further margin improvements.The group's sales were up ...
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Zion Armstrong takes the lead at Adidas North America
Zion Armstrong, who has played a pivotal part in the Adidas brand's expansion in North America in the last three years, is to take over as president of Adidas North America at the start of July, after the retirement of Mark King.The Adidas Group said that King decided to step ...
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Speedo is commemorating its 90th anniversary this year with a...
Speedo is commemorating its 90th anniversary this year with a brand campaign entitled Water Baby Forever. The campaign is a celebration of swimming as an activity accessible to everyone regardless of age, ability or experience in the water. As part of its 90th birthday celebrations, Speedo has announced that it ...
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Inov-8 has been announced as the official footwear brand of...
Inov-8 has been announced as the official footwear brand of the 2018 Obstacle Course Racing World Championships (OCRWC), the independent championship event in obstacle course racing created by Adventurey. Inov-8 is best known for paying special attention to the grip of its footwear, for off-road running and CrossFit. Its shoes ...
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Nilit, the leading manufacturer of high-quality nylon 6.6 fibers, has...
Nilit, the leading manufacturer of high-quality nylon 6.6 fibers, has signed a sponsorship deal with Sebastian Preuss, the Bavarian kickboxing champion
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Adidas has started serial production of its AM4NYC running shoe...
Adidas has started serial production of its AM4NYC running shoe at its Speedfactory in Atlanta. The shoe, whose name stands for Made for New York City, became available in the U.S. at retail on April 27. As previously reported, the company's American facility and its German Speedfactory in Ansbach are ...
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4F, the Polish sportswear company, has agreed to become the...
4F, the Polish sportswear company, has agreed to become the presenting sponsor over the next four years for the 4-Hills Tournament, which includes four ski jumping events in Germany and Austria. This fits with the sports marketing strategy of the sportswear brand, which is already a partner for the Polish ...
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Skechers's Go Golf Elite V.3 shoe was named by Golf...
Skechers's Go Golf Elite V.3 shoe was named by Golf Digest as a “Best men's Golf Shoe” for 2018
