News and insights about brands in the sporting goods industry – Page 233
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Italy's Acerbis has become the technical partner of VAFC, the...
Italy's Acerbis has become the technical partner of VAFC, the football club of Valenciennes, France
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Joining the newest flagship stores of Adidas, Nike and Asics...
Joining the newest flagship stores of Adidas, Nike and Asics in the same area of New York City, Puma will be opening a 24,000-square-foot flagship store in Manhattan toward the middle of next year. Spanning over three levels, it will be located on the corner of Fifth Avenue and 49th ...
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Starting next month, Adidas will replace Puma after five years...
Starting next month, Adidas will replace Puma after five years as sponsor of the Leicester City football club, which plays in England's Premier League. The duration of the new contract has not been specified. This comes after Leicester City finished ninth in the Premier League, ending the season with a ...
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Adidas is the brand that is pictured most on Twitter...
Adidas is the brand that is pictured most on Twitter and Instagram, according to an analysibs by Brandwatch. In April, Adidas' logo appeared in 6,664,170 unique images, which means in 154 new images every minute, or three new images every second, Brandwatch explains. Adidas is followed by Nike, whose logo ...
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Macron has announced two more technical sponsorship agreements. In one...
Macron has announced two more technical sponsorship agreements. In one of them, the fast-growing Italian company, whose sales grew by 18 percent last year to €83 million, will replace Umbro as the sponsor of a French football club in the national second league, the Racing Club de Lens, for the ...
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Sergio Tacchini has announced a new partnership with Francesca Schiavone,...
Sergio Tacchini has announced a new partnership with Francesca Schiavone, the first Italian woman to win a singles Grand Slam event, with her victory at the French Open in 2010. The collaboration made its debut at the ongoing Internazionali BNL d'Italia in Rome, where Schiavone will be wearing items from ...
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Columbia Sportswear has appointed Michael Richardson, a former executive at...
Columbia Sportswear has appointed Michael Richardson, a former executive at Gap, as its new vice-president for global merchandising. The appointment is effective immediately. Richardson has 30 years of retail experience. Most recently, he was Gap's vice-president of franchise product. At Gap, he spent around 20 years. His background also includes ...
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New Balance has launched a special shoe collection combining its...
New Balance has launched a special shoe collection combining its lifestyle and sports product lines. The red-white shoe collection, called Otruska, is inspired by the host country of the football World Cup that takes place this summer in Russia. With the Tekela and the Furun 4.0 shoe models, New Balance ...
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UYN, the new brand of Treré Innovation whose name stands...
UYN, the new brand of Treré Innovation whose name stands for Unleash Your Nature, has signed up as baselayer sponsor of the German alpine ski team, which was previously sponsored by Falke. UYN is also sponsoring the Italian and Austria ski teams, replacing X-Bionic, which is concentrating on its sponsorship ...
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Nike has extended its sponsorship of the Chinese Super League,...
Nike has extended its sponsorship of the Chinese Super League, the highest division in the country for professional global football, comprising 16 teams, for the equivalent of $470 million in cash over a 10-year period. The Swoosh has been sponsoring the league since 2009.
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Article
Vans is still driving VF Corp’s growth
The Vans brand continues to lift VF Corporation's results. The brand's sales for the three months ended March 31 jumped by 45 percent in dollars and by 39 percent in local currencies, with balanced growth across regions and channels. In reported dollars, Vans' turnover was up by 53 percent from ...
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Puma has replaced Macron as the sponsor of the Crystal...
Puma has replaced Macron as the sponsor of the Crystal Palace Football Club from the next season, supplying the team's uniforms and partnering with it for the sale of replica jerseys and other items. Dubbed as the Eagles, the team plays in the English Premier League.
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When the Wolverhampton Wanderers take the field for their return...
When the Wolverhampton Wanderers take the field for their return to England's Premier League next season, they will do so with Adidas' jerseys. The newly crowned winners of the second division Sky Bet Championship has sealed a four-year deal that will see the sportswear company become the club's official technical ...
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About 200 people moved into Adidas France's new head office...
About 200 people moved into Adidas France's new head office last month, in the business district of Strasbourg-Archipel, across from the European Parliament. The office has been transferred there from Landersheim, a small village in the Alsace where Adidas France was built up by Horst Dassler from 1973, after a ...
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Amer Sports has restated its 2017 results based on new...
Amer Sports has restated its 2017 results based on new IFRS accounting rules. Revenues were increased by €24.1 million to €2,709.3 million, with increases of €3.8 million for Outdoor, €5.8 million for Ball Sports and €14.5 million for Fitness. Net income for the year was adjusted down by €0.4 million ...
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Adidas and Reebok top the 2018 edition of the Fashion...
Adidas and Reebok top the 2018 edition of the Fashion Transparency Index, which reviews and ranks global fashion and apparel brands and retailers based on how much information they disclose about their value chain and its social and environmental impact. The Index, issued by Fashion Revolution, was first launched in ...
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Skechers's Go Golf Elite V.3 shoe was named by Golf...
Skechers's Go Golf Elite V.3 shoe was named by Golf Digest as a “Best men's Golf Shoe” for 2018
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Adidas has started serial production of its AM4NYC running shoe...
Adidas has started serial production of its AM4NYC running shoe at its Speedfactory in Atlanta. The shoe, whose name stands for Made for New York City, became available in the U.S. at retail on April 27. As previously reported, the company's American facility and its German Speedfactory in Ansbach are ...
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4F, the Polish sportswear company, has agreed to become the...
4F, the Polish sportswear company, has agreed to become the presenting sponsor over the next four years for the 4-Hills Tournament, which includes four ski jumping events in Germany and Austria. This fits with the sports marketing strategy of the sportswear brand, which is already a partner for the Polish ...
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Nilit, the leading manufacturer of high-quality nylon 6.6 fibers, has...
Nilit, the leading manufacturer of high-quality nylon 6.6 fibers, has signed a sponsorship deal with Sebastian Preuss, the Bavarian kickboxing champion
