News and insights about brands in the sporting goods industry – Page 233
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Laui Shixian, executive director and chief operating officer of Anta...
Laui Shixian, executive director and chief operating officer of Anta Sports, is appointed as the Chinese company's chief financial officer
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News briefs
Nike is still the most valuable apparel and footwear brand...
Nike is still the most valuable apparel and footwear brand in the world, according to an annual census by Millward Brown. Its brand value in the sector rose by 13 percent to $38.48 billion. Adidas came in third position after Zara, but its brand value jumped by 50 percent to ...
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Patrick Frisk, the new chief operating officer of Under Armour,...
Patrick Frisk, the new chief operating officer of Under Armour, has bought a new tranche of shares in the company, indicating his growing confidence in its turnaround. After his latest purchase, his shares were worth more than $12 million.
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Asics is launching a limited edition range of footwear and...
Asics is launching a limited edition range of footwear and apparel to mark the centenary of the birth of its founder, Kihachiro Onitsuka. He established the company in 1949, with the purpose of supporting sports participation and contributing to the health of Japanese youth. The range of Asics, Asics Tiger ...
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Asics is launching a partnership with The Walt Disney Company...
Asics is launching a partnership with The Walt Disney Company ahead of its release of the new Disney-Pixar Incredibles 2 movie. Starting this month, the two companies will deliver a joint cross-media campaign on digital channels to get families moving this summer, as a sequel to Asics “I Move Me” ...
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Munich, the Spanish brand of sneakers, is moving back into...
Munich, the Spanish brand of sneakers, is moving back into football with a fast boot called Tiga
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Volcom is introducing recycled nylon in its newest beachwear line...
Volcom is introducing recycled nylon in its newest beachwear line
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Nike has signed a sponsorship deal with the Birmingham Legion...
Nike has signed a sponsorship deal with the Birmingham Legion Football Club, which plays in the United Soccer League in the U.S.
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News briefs
Pepsi is partnering with Umbro, New Era, Boohoo, Le Specs,...
Pepsi is partnering with Umbro, New Era, Boohoo, Le Specs, and Anteater on a fashion collection celebrating the game of football. The “Art of Football” capsule collection is the latest extension of Pepsi's 2018 global #LoveItLiveIt campaign. The product line includes soccer t-shirts, shorts and balls from the U.K.'s Umbro; ...
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Columbia Sportswear is reassessing its business structure in the Nordics,...
Columbia Sportswear is reassessing its business structure in the Nordics, in view of the planned departure of Martin Kaggestad as regional manager at the end of July. Meanwhile, Columbia is opening a Spanish subsidiary in Barcelona, led by José Manuel Arrojo, who was previously country manager for Geox, for 14 ...
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X-Technology has unveiled a new X-Bionic Individual concept for full...
X-Technology has unveiled a new X-Bionic Individual concept for full customization of functional clothing for athletes. Instead of customizing the item only for size, colors and patterns, the new program provides an accuracy down to the millimeter in customizing functional zones to the unique physical shape of the athlete. The ...
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Speedo has signed a long-term endorsement contract with Joseph Schooling,...
Speedo has signed a long-term endorsement contract with Joseph Schooling, a 22-year-old Singaporean swimmer. He was the first swimmer from Singapore to win gold in the 2016 Olympic Games, after collecting medals in the previous two years.
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News briefs
Head has extended its endorsement contracts with Novak Djokovic and...
Head has extended its endorsement contracts with Novak Djokovic and Alexander Zverev. The two tennis champions are currently 31 and 21 years old, respectively. Head has been working with Djokovic since 2001.
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Macron has signed its first sponsorship deal with a German...
Macron has signed its first sponsorship deal with a German handball team. The contract is with the DJK Rimpar Wölfe in Würzburg. It will last for five years from the 2018/19 season. A Macron Store in nearby Bamberg will manage the contract in coordination with the Italian company.
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Primaloft has developed its first insulation made entirely from recycled...
Primaloft has developed its first insulation made entirely from recycled PET bottles. The company claims the new insulation fully meets all of its performance standards, such as low weight, high compressibility and water repellency. Around nine PET bottles are needed to create the insulation layer for one jacket (40g of ...
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News briefs
Nike is taking over the sponsorship of the Sevilla football...
Nike is taking over the sponsorship of the Sevilla football team from New Balance for the next three years. The Swoosh already sponsors three other football club in the Spanish Liga: Barcelona, Atlético Madrid and Malaga
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Adidas and Skechers face a trial on June 4 in...
Adidas and Skechers face a trial on June 4 in the U.S. District Court in Portland over the alleged copying of the German brand's iconic Stan Smith shoe. A few days ago, a U.S. Court of Appeals upheld a preliminary injunction barring Skechers from selling its Onix shoe, but it ...
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Italy's Acerbis has become the technical partner of VAFC, the...
Italy's Acerbis has become the technical partner of VAFC, the football club of Valenciennes, France
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News briefs
Joining the newest flagship stores of Adidas, Nike and Asics...
Joining the newest flagship stores of Adidas, Nike and Asics in the same area of New York City, Puma will be opening a 24,000-square-foot flagship store in Manhattan toward the middle of next year. Spanning over three levels, it will be located on the corner of Fifth Avenue and 49th ...
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News briefs
Starting next month, Adidas will replace Puma after five years...
Starting next month, Adidas will replace Puma after five years as sponsor of the Leicester City football club, which plays in England's Premier League. The duration of the new contract has not been specified. This comes after Leicester City finished ninth in the Premier League, ending the season with a ...
