News and insights about brands in the sporting goods industry – Page 235
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Adidas has signed up the University of Wyoming, covering the...
Adidas has signed up the University of Wyoming, covering the school's 17 athletic team. The Cowboys teams were previously split between Nike and Under Armour.
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Adidas has signed a five-year sponsorship deal with an Irish...
Adidas has signed a five-year sponsorship deal with an Irish rugby team, Leinster
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Kasper Rorsted, chief executive of the Adidas Group, has agreed...
Kasper Rorsted, chief executive of the Adidas Group, has agreed to be one of the speakers at the Ispo Digitize Summit, the event organized by Messe München in June around the digital economy. Other confirmed speakers include Günther Althaus, chief executive of the ANWR Group, Philipp Roesch-Schlanderer, co-founder and chief ...
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Adidas’ growth slows down in Europe
The Adidas Group has seen a slowdown in its sales growth in Europe and in Originals in the first quarter of this year, but the company held on to its guidance due to robust expansion in North America and China as well as further margin improvements.The group's sales were up ...
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Zion Armstrong takes the lead at Adidas North America
Zion Armstrong, who has played a pivotal part in the Adidas brand's expansion in North America in the last three years, is to take over as president of Adidas North America at the start of July, after the retirement of Mark King.The Adidas Group said that King decided to step ...
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Puma has struck a global licensing partnership agreement with the...
Puma has struck a global licensing partnership agreement with the Fossil Group for the design, development and distribution of Puma watches and wearables until 2028. The company has been growing rapidly in the running and training categories in recent years, and its management indicated earlier that it was considering moves ...
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Columbia Sportswear has also announced the appointment of Snow Burns...
Columbia Sportswear has also announced the appointment of Snow Burns as global vice president of marketing for Mountain Hardwear, with the task of redefining the way in which such an outdoor brand should connect with consumers in the new digital age. Burns spent ten years in Silicon Valley, running the ...
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Amer Sports is buying Peak Performance
Peak Performance is to be acquired for about €255 million by the Amer Sports group, complementing the apparel offerings of Arc'teryx and Salomon with those of a more urban and women-oriented brand that has plenty of room to expand in international markets.The Swedish brand of ski, outdoor, golf and fashion ...
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Amer Sports cuts back on footwear distribution
Sales of outdoor shoes declined at the Amer Sports group in the first quarter, as the owner of the Salomon brand continued to clean up its distribution, in an effort to reduce promotional sales.Footwear sales were down by 9 percent to €141.1 million for the three months, which was a ...
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Lululemon Athletica has announced the appointment of Patrick Guido as...
Lululemon Athletica has announced the appointment of Patrick Guido as its new chief financial officer. The appointment is effective April 30. Guido joins from VF Corp., where he served as treasurer and vice-president of corporate development. At Lululemon, he will report to the company's chief operating officer, Stuart Haselden. Guido ...
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Columbia Sportswear has appointed Mary Ellen Glynn as director of...
Columbia Sportswear has appointed Mary Ellen Glynn as director of corporate communications and Sara Bradshaw as corporate communications manager. Glynn comes from the public sector, where she worked, among other roles, as deputy press secretary and special assistant to President Bill Clinton and communications director for Ted Kulongoski, governor of ...
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Under Armour posts mixed results
Lifted by its growth abroad, Under Armour posted a sales increase of 6 percent to about $1,200 million for the first quarter, up by 4 percent in constant currencies. The increase was entirely driven by international markets, which grew by 27 percent - or by 19 percent in constant currencies ...
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Under Armour is launching a new global training campaign featuring...
Under Armour is launching a new global training campaign featuring Dwayne Johnson which highlights the importance of hard work, resilience and dedication. The “Will Finds a Way” campaign spotlights Johnson as he introduces the stories of eight athletes from eight different sports: Natasha Hastings (world champion sprinter); Yusra Mardini (Olympic ...
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A ball tampering scandal that occurred in March led Asics...
A ball tampering scandal that occurred in March led Asics severing ties with the Australian national cricket team. Asics had sponsorships in place with two of the players involved, vice-captain David Warner and batsman Cameron Bancroft. Asics said it was tearing the deals up. Reuters quoted the brand as saying ...
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Nike is the Official Partner of the European Athletics Championships...
Nike is the Official Partner of the European Athletics Championships 2018 in Berlin, which will be held on Aug. 7-12 at Berlin's Olympic Stadium, with the road races and race walking events held throughout the city. The sportswear giant is already a supplier to the German Athletics Federation (DLV). As ...
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Uhlsport's Kempa brand has become the new official supplier of...
Uhlsport's Kempa brand has become the new official supplier of the German Wrestlers Association. The sponsorship deal includes presentation and leisure apparel, as well as exclusive apparel for competitions, for athletes, trainers and advisers. They will be wearing Kempa's Core 2.0 collection at the European championship in Kaspiisk, Russia, at ...
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Joma has become the technical sponsor of the marathon races...
Joma has become the technical sponsor of the marathon races in the Portuguese city of Porto
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Boardriders outlines its new management structure
Without waiting for the formal closing of its acquisition of Billabong International, which took place as planned on April 24, Boardriders announced the establishment of a new leadership team that includes existing managers from the two groups and two external recruits. It does not include Neil Fiske, the former chief ...
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O'Neill has teamed up with Hello Kitty, a brand of...
O'Neill has teamed up with Hello Kitty, a brand of Sanrio, on a girl's swimwear and related apparel and accessories range. The first collection, for summer 2018, launched on April 11. This will be followed by an autumn capsule collection, which will make its debut in mid-May. The O'Neill x Hello ...
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YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
