News and insights about brands in the sporting goods industry – Page 235
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News briefs
Kjus has announced the addition of Elias Ambuehl to its...
Kjus has announced the addition of Elias Ambuehl to its athlete team. The 25-year-old Swiss is considered one of the best freestyle skiers in the world. At the age of 18, he won his first medal on the occasion of the Winter X Games, the annual event for extreme sports ...
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News briefs
VF Corp. has completed the acquisition of Icebreaker, which had...
VF Corp. has completed the acquisition of Icebreaker, which had sales of about $220 million last year. It plans to combine the brand with Smartwool to create a global distribution footprint in the nature fiber market. The plan for the market positioning of the brand has yet to be worked ...
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News briefs
361 Degrees Europe, the European entity for the Chinese sports...
361 Degrees Europe, the European entity for the Chinese sports footwear and apparel company, is forming a group of runners who will act as ambassadors for a campaign titled “Beyond Expectations.” They form an eclectic mix of runners who share their stories of enthusiasm, commitment and optimism, aligned with the ...
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Short stops
Michelin is extending its cooperation with Kempa for its handball...
Michelin is extending its cooperation with Kempa for its handball shoes until 2021
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Vans has launched a capsule collection of shoes in collaboration...
Vans has launched a capsule collection of shoes in collaboration with Rains, a four-year-old Danish brand of rain jackets and waterproof accessories
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News briefs
Buff was present at the latest edition of Expo Sports...
Buff was present at the latest edition of Expo Sports in Barcelona, on March 9-10, a trade show with a focus on running, trail and triathlon. The company, best known for its neck accessories for sports, is headquartered in Igualada, around 65 km west of Barcelona. Buff said its presence ...
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News briefs
Helly Hansen, the global technical sailing brand, and the Royal...
Helly Hansen, the global technical sailing brand, and the Royal National Lifeboat Institution (RNLI) in the U.K. have announced a five-year strategic partnership that will support the charity's aim of preventing drowning. The partnership will consist with Helly Hansen supporting a variety of life-saving activities including product innovation, delivering drowning ...
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News briefs
New Balance is extending its sponsorship of FC Porto. The...
New Balance is extending its sponsorship of FC Porto. The Portuguese team was one of the first football clubs to have been sponsored by the brand, starting with the 2014/15 season.
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News briefs
Asics has launched its new brand marketing platform, I Move...
Asics has launched its new brand marketing platform, I Move Me, across the Europe, Middle East and African (Emea) market. The fully integrated digitally-led campaign aims to encourage people to get active, based on Asics' belief that movement is a key to happier life. The campaign revolves around story-telling. Over ...
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News briefs
Reebok is releasing its first application of the Liquid Factory...
Reebok is releasing its first application of the Liquid Factory technique on the Floatride Run shoe. The brand first introduced the technology in 2016 with the Liquid Speed, a running shoe focusing on energy return. The manufacturing technique is based on 3-D drawing, where a proprietary liquid material – created especially ...
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News briefs
Nike has partnered with Headspace, a meditation app, to integrate...
Nike has partnered with Headspace, a meditation app, to integrate mindfulness elements into its branded digital training platforms. The feature is offered to Nike Plus members who use the Nike Run Club or Nike Training Club apps. Nike already offers guided runs through its Run Club app but the new ...
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Columbia Sportswear has announced a collaboration with Major League Soccer...
Columbia Sportswear has announced a collaboration with Major League Soccer in the U.S. for a co-branded line of jackets, polos and layering pieces
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News briefs
Reebok has announced a partnership with Gal Gadot, the star...
Reebok has announced a partnership with Gal Gadot, the star of Wonder Woman, who has been named the brand's newest face. She joins Reebok's list of female ambassadors representing female strength, including Gigi Hadid, Ariana Grande and Victoria Beckham. Through her screen role as Wonder Woman, Gadot is regarded as ...
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News briefs
The Norwegian Athletics Association (NFF) announced that Puma has become...
The Norwegian Athletics Association (NFF) announced that Puma has become its new sponsor for clothing as well as equipment supplier. Interest in the Norwegian athletics team has grown in the country since Karsten Warholm won a gold medal in the 400-meter hurdles in the World Athletic Championships last summer.
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News briefs
Fila has announced it has again signed up Bjorn Borg,...
Fila has announced it has again signed up Bjorn Borg, one of the legends of tennis, as a brand ambassador. The relationship between the sports brand and the former #1 tennis player dates back to 1975. The athlete was with the brand from 1975 to 1986. During his career, Borg ...
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Article
Adidas invests for market share and profit gains
Despite relatively weak demand for apparel, slower comparable store sales increases in Europe and delayed deliveries in the U.S. market, the Adidas Group managed a sales increase of 16 percent in constant currencies and an even sharper rise in profits for 2017, which encouraged it to upgrade its five-year profit ...
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Article
Adidas upgrades profit guidance, buys back shares
The Adidas Group has shifted gears in the first full year under the leadership of Kasper Rorsted, to amplify and accelerate the five-year strategic plan launched three years ago. The group's management team and brand assets were both rejigged, while the company implemented more centralization, tackled losses at Reebok and ...
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Short stops
While letting Puma take over the sponsorship of the Milan...
While letting Puma take over the sponsorship of the Milan AC club, Adidas has signed an endorsement contract with Regina Baresi, captain of the club's women's football team
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News briefs
Nike is launching a new women's sneaker platform and retail...
Nike is launching a new women's sneaker platform and retail concept called Nike Unlaced. The platform will offer female consumers customized styling services and VIP member experiences, such as same-day delivery or the opportunity to organize one-on-one appointments with guest stylists, among others. The new digital destination is part of ...
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News briefs
The World Federation of the Sporting Goods Industry (WFSGI) has...
The World Federation of the Sporting Goods Industry (WFSGI) has developed the WFSGI Compliance Labelling Requirements (CLR) Database, an online tool providing worldwide information on labeling requirements for the sporting goods industry. The database is to help companies face the everyday challenge of unclear labeling information, and therefore to avoid ...
