News and insights about brands in the sporting goods industry – Page 235
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Boardriders outlines its new management structure
Without waiting for the formal closing of its acquisition of Billabong International, which took place as planned on April 24, Boardriders announced the establishment of a new leadership team that includes existing managers from the two groups and two external recruits. It does not include Neil Fiske, the former chief ...
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News briefs
O'Neill has teamed up with Hello Kitty, a brand of...
O'Neill has teamed up with Hello Kitty, a brand of Sanrio, on a girl's swimwear and related apparel and accessories range. The first collection, for summer 2018, launched on April 11. This will be followed by an autumn capsule collection, which will make its debut in mid-May. The O'Neill x Hello ...
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YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
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News briefs
Canada Goose is launching a new range of reflective rain...
Canada Goose is launching a new range of reflective rain jackets. Each jacket in the collection has a different birch bark print, inspired by the nature of British Columbia, which reflects in low light. The four styles in the range include the heavy-duty men's Harbour jacket and women's Trinity jacket, ...
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News briefs
Canterbury succeeds Kappa as the new technical sponsor of UBB...
Canterbury succeeds Kappa as the new technical sponsor of UBB (Union Bordeaux Bègles). UBB is a French rugby union team based in Bordeaux. The club competes in the Top 14, the first level of France's professional league system. The deal is effective from July 1, and will last for five ...
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Supreme has unveiled a new collaboration with Lacoste
Supreme has unveiled a new collaboration with Lacoste
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Columbia grows the most in Europe
Out of all the regions where Columbia Sportswear operates, Europe recorded the largest revenue growth in the first quarter of 2018, helping the U.S. outdoor group to post record profits and margins. Continuing the strong performance registered during the fourth quarter of last year, sales soared in the first three ...
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News briefs
Hoka One One continues to invest heavily in sponsorships. It...
Hoka One One continues to invest heavily in sponsorships. It has just signed on as the official running shoe for Ironman North America and Ironman Europe. Meanwhile, Franco Collè, the Italian ultrarunner who won the Tor Des Géants race in 2014, has joined Hoka One One's team of sponsored athletes.
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Uhlsport continues to be the official supplier of FC Magdeburg,...
Uhlsport continues to be the official supplier of FC Magdeburg, soccer team from Magdeburg, Germany, playing in the third league, until 2023
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News briefs
As a cricketer, Virat Kohli knows how to slash the...
As a cricketer, Virat Kohli knows how to slash the blade and New Era hopes that his outstanding onfield performance will carry over into his activities off it. The company recently signed the dashing Indian cricket captain as a brand ambassador for the region. As an ambassador, Kohli has launched ...
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News briefs
On the hottest day in the London Marathon's history, Eliud...
On the hottest day in the London Marathon's history, Eliud Kipchoge glided to victory on Nike Zoom Vaporfly Elite running shoes. The footwear featured new 3D-printed textile uppers created with a technology called Flyprint. The uppers are produced through solid deposit modelling (SDM) that involves a process where TPU filament ...
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News briefs
O'Neill has joined forces with Isko, the specialist in denim...
O'Neill has joined forces with Isko, the specialist in denim manufacturing, to create the first denim boardshort. The innovative swimwear, part of O'Neill's Hybrid range, is made with a lightweight version of Isko's patented Blue Skin denim fabric. During the production of the denim, the fabric is coated with O'Neill's ...
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News briefs
K-Swiss is introducing a line of sneakers designed for e-sport...
K-Swiss is introducing a line of sneakers designed for e-sport professionals. The initial line comprises two models, one for lifestyle and one for performance. The lifestyle model, which is the first to launch, features traditional sports elements such as breathable mesh and four-way stretch. The model comprises both men's and ...
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News briefs
Macron replaces Nike as the new technical sponsor of The...
Macron replaces Nike as the new technical sponsor of The Hellas Verona Football Club, the Italian team commonly referred to as Hellas Verona, or simply Verona. The agreement, effective July 1, will last for five seasons. The partnership will see the development of a new collection for both players and ...
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News briefs
Macron is the new technical sponsor of the Welsh rugby...
Macron is the new technical sponsor of the Welsh rugby club of Cardiff Blues. The club competes in the Pro14 league, as do Edinburgh Rugby, Glasgow Warriors and Scarlets, also backed by Macron. The Italian sporting apparel company replaces Canterbury, which has been Cardiff Blues' kit supplier for more than ...
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Umbro is replacing Puma as the sponsor of a Premier...
Umbro is replacing Puma as the sponsor of a Premier League football club in the U.K., Huddersfield Town, for the next four years
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News briefs
361 Degrees Europe, the European entity for the Chinese sports...
361 Degrees Europe, the European entity for the Chinese sports footwear and apparel company, is forming a group of runners who will act as ambassadors for a campaign titled “Beyond Expectations.” They form an eclectic mix of runners who share their stories of enthusiasm, commitment and optimism, aligned with the ...
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News briefs
VF Corp. has completed the acquisition of Icebreaker, which had...
VF Corp. has completed the acquisition of Icebreaker, which had sales of about $220 million last year. It plans to combine the brand with Smartwool to create a global distribution footprint in the nature fiber market. The plan for the market positioning of the brand has yet to be worked ...
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News briefs
Kjus has announced the addition of Elias Ambuehl to its...
Kjus has announced the addition of Elias Ambuehl to its athlete team. The 25-year-old Swiss is considered one of the best freestyle skiers in the world. At the age of 18, he won his first medal on the occasion of the Winter X Games, the annual event for extreme sports ...
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Article
Adidas will have fewer and better stores
Adidas directly operates 2,500 stores globally and has an additional 13,000 mono-branded stores operated by franchisees. In an interview with the Financial Times, the Adidas Group's chief executive, Kaspar Rorsted, said that he expects the total number of stores to contract slightly, but “they will be better.”Rorsted has already indicated ...
