News and insights about brands in the sporting goods industry – Page 228
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News briefs
Vans is partnering with Wrangler for a pair of denim...
Vans is partnering with Wrangler for a pair of denim jeans, a jacket, a skirt and a backpack, which is now available on Wrangler's e-commerce site. Both brands belong to VF Corporation, which recently announced its decision to create a separate structure for its denim brands.
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Short stops
Joma will be the new sponsor of a major French...
Joma will be the new sponsor of a major French handball team near Paris, the US Ivry Handball
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News briefs
Macron has replaced Jako as the sponsor of a German...
Macron has replaced Jako as the sponsor of a German football club, Hannover 96, through a six-year contract. In its domestic market, the Italian company is currently sponsoring a total of five first-division football teams, more than any other sports brand, although the big properties are taken by the majors. ...
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Short stops
Leon Glatzer, a 21-yar-old German surfer born in the island...
Leon Glatzer, a 21-yar-old German surfer born in the island of Maui, is the latest member of Dakine's team of sponsored athletes
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News briefs
Puma announced that Luis Suárez, the 31-year-old Uruguayan striker of...
Puma announced that Luis Suárez, the 31-year-old Uruguayan striker of the FC Barcelona team and the national Uruguayan team, has agreed to endorse its brand. With more than 450 goals signed since 2012, he is regarded as one of the world's best strikers. Adidas has been his sponsor through the ...
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News briefs
Nike is making a big statement at the 50th edition...
Nike is making a big statement at the 50th edition of the U.S. Tennis Open with an outfit designed by Virgil Abloh for Serena Williams. Called the “Queen Collection,” it includes a dance-inspired skirt, with materials sourced in Italy, a supportive mesh top and a special version of the NikeCourt ...
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Article
Adidas Group raises profit margins
Sharp sales increases in China and North America bolstered the Adidas Group's turnover and profits in the second quarter, but it was affected by a faster than projected slowdown in Europe and declining sales for the Reebok brand.The group reported a 4.4 percent sales increase to €5,261 million for the ...
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Article
Adidas appoints new European leader after a slowdown in the region
The Adidas Group has replaced its management in Western Europe, due to unspecified distribution issues that apparently caused it to slow down more rapidly than anticipated in the company's second-largest regional market in the second quarter.Arthur Hoeld, who previously helped to build up Originals for the Adidas brand, was appointed ...
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News briefs
Adidas its set to take over the sponsorship of the...
Adidas its set to take over the sponsorship of the English Arsenal team from Puma, which has just signed to sponsor Manchester City, the current champion in the Premier League, for £50 million (€56m-$64m) annually after its contract with Nike expires in June 2019. The Big a is said to ...
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News briefs
Reebok has released a technologically advanced sports bra that is...
Reebok has released a technologically advanced sports bra that is said to respond and adapt to the wearer's movement. According to the brand, the PureMove Bra is the first of its kind in offering this characteristic. The new bra, which is the result of a three-year development process, features Reebok's ...
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News briefs
Vans has partnered with the Van Gogh Museum in Amsterdam...
Vans has partnered with the Van Gogh Museum in Amsterdam on a capsule collection that incorporates elements from Van Gogh's paintings. These elements are integrated into Vans products including the Classic Slip-On, Old Skool, and Authentic shoes, as well as hoodies, tees, backpacks, bombers and hats. Each footwear model features ...
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Article
Soaring sales and profit for Anta
While investing to upgrade its flagship brand, Anta Sports Products has accelerated its expansion with a sales growth of 44.1 percent to 10,553.5 million yuan renminbi (€1,341.9m-$1,521.8m) for the first half of this year, which led to an unprecedented profit for the Chinese group.The company's gross profit margin firmed up by ...
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Article
Vulcabras recovers in women’s shoes, works with Under Armour
Vulcabras Azaleia, which derives most of its revenues from the affordable Olympikus brand of sports shoes, has announced the start of negotiations for the acquisition of Under Armour's five-year-old Brazilian sales subsidiary. Under a joint licensing and operating agreement, Vulcabras will become the exclusive distributor and licensee of the American ...
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News briefs
Asics Europe made headway with the Onitsuka Tiger brand, which...
Asics Europe made headway with the Onitsuka Tiger brand, which raised its sales by 41 percent for the six months. Asics organized a partnership with Foot Patrol and an event at the Paris Fashion Week to celebrate the popular Gel Saga shoe, along with projects with Kiko Kostadinov, the fashion ...
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News briefs
Bata is launching a new limited edition of a legendary...
Bata is launching a new limited edition of a legendary sneaker that it had developed in 1977 for John Wooden, the only person who has ever been inducted into the Hall of Fame for the game of basketball in the U.S. as both a player and a coach. Named after ...
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News briefs
Converse is set for a global launch of a capsule...
Converse is set for a global launch of a capsule collection of unisex sneakers, apparel and accessories for children and adults featuring the iconic characters of Hello Kitty. The Japanese characters will appear on three vintage shoe styles: the Chuck Taylor All Star, the Church 70 and the One Star. ...
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News briefs
11Teamsports, the German multi-channel retailer, has engaged Joshua Kimmich, a...
11Teamsports, the German multi-channel retailer, has engaged Joshua Kimmich, a member of the German national soccer team, for its new marketing campaign, which will be broadcasted via social media channels like Facebook, Instagram and YouTube. The slogan of the campaign, which is due to be launched at the end of ...
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News briefs
Marker has issued a voluntary recall on certain 2017/18 models...
Marker has issued a voluntary recall on certain 2017/18 models of its Kingpin 10 and 13 ski bindings, after extensive testing and quality control procedures. They have shown that, in rare circumstances, the steel pins in the toe pieces may break, possibly leading to lower release forces and causing a ...
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News briefs
Abom is partnering with Essilor Prescription Safety Eyewear to provide...
Abom is partnering with Essilor Prescription Safety Eyewear to provide an anti-fog goggle with an RX solution for the user. Based in Portland, Oregon, Abom claims to be the first company in the world to have developed a heated anti-fogging goggle with integrated rechargeable batteries. It is now proposing to ...
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News briefs
Adidas and Ikea have initiated a strategic collaboration to learn...
Adidas and Ikea have initiated a strategic collaboration to learn more about people's interests in terms of active lifestyles and training, in order to possibly connect them with different housing solutions. In a press release, Ikea says that the two companies want to encourage people to choose good living patterns ...
