News and insights about brands in the sporting goods industry – Page 231
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Antje von Dewitz, the 45-year-old chief executive of Vaude, has...
Antje von Dewitz, the 45-year-old chief executive of Vaude, has been given the German Brand Award as Brand Manager of the Year
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Kasper Rorsted, the Adidas Group's chief executive, has expressed concerns...
Kasper Rorsted, the Adidas Group's chief executive, has expressed concerns about potential over-commercialization of football and dilution of the game's quality, due to an increasing number of competitions and participants. In an interview with Kicker, a German football magazine, he said that Fifa's decision to increase the number of teams ...
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Amer Sports has appointed Jon Hoerauf as president in charge...
Amer Sports has appointed Jon Hoerauf as president in charge of the sports apparel category, a function that is meant to enable faster growth and to take more advantage of synergies in the Finnish group's apparel business. It has re-formed an apparel category structure that includes the Arc'teryx, Salomon and ...
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TYR Sport will sponsor Katie Ledecky, an American Olympic and...
TYR Sport will sponsor Katie Ledecky, an American Olympic and world swimming champion
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Speedo has announced a three-year partnership with Disney for the...
Speedo has announced a three-year partnership with Disney for the launch of a collection of swimwear and accessories for its junior swimwear range. Designed for children between the ages of 6 and 16, the new range features characters from Star Wars and includes swimsuits, jammers, aqua shorts, briefs, water shorts ...
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Uniqlo, the Japanese apparel brand that sponsored Novak Djokovic from...
Uniqlo, the Japanese apparel brand that sponsored Novak Djokovic from 2012 to 2017, is said to be paying $30 million a year to Roger Federer under a new ten-year contract. The Swiss tennis champion has been earning an estimated $7.5 million to $10 million a year under a ten-year contract ...
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World Rugby has appointed Canterbury as the official sports apparel...
World Rugby has appointed Canterbury as the official sports apparel supplier for its 2019 World Cup in Japan and for the global organization. The two-year deal covers the World Cup in Japan, the World Rugby under-20 Championship, elite 15s and sevens match officials, and World Rugby technical official apparel. The ...
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While moving into basketball (see the story in this issue),...
While moving into basketball (see the story in this issue), Puma has signed a long-term boot contract with Romelu Lukaku, a 25-year-old member of the Manchester United team who has been the highest all-time scorer on the Belgian national team. He signed four goals for Belgium in the first four ...
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Brunotti Sportswear is taking over the development, sale and distribution...
Brunotti Sportswear is taking over the development, sale and distribution of its footwear line, starting with this coming winter. The Unlimited Fashion Group (UFG), which has been the licensee since 2009, will handle part of the summer 2019 collection.
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Salomon has signed up a Nordic skier, Sophie Caldwell, to...
Salomon has signed up a Nordic skier, Sophie Caldwell, to an endorsement contract
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Sympatex has unveiled a shock image campaign to further raise...
Sympatex has unveiled a shock image campaign to further raise awareness in the textile industry of sustainability and environmental protection. The campaign, which asks consumers “In which world do you want to live? It is in your hands,” will be presented at the OutDoor show in Friedrichshafen on June 17-20. ...
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Komperdell, the producer of carbon hiking and ski poles, has...
Komperdell, the producer of carbon hiking and ski poles, has unveiled a new “Old versus New” dealer campaign. The Austrian company is aiming to generate a higher turnover in the dealers' inventories. Any customer can trade in his or her aluminum poles – regardless of the brand – for a ...
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CMH, the German licensee of Superga and Sebago, has signed...
CMH, the German licensee of Superga and Sebago, has signed a licensing deal for another brand owned by BasicNet, K-Way
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Odlo is introducing a new Linencool technology in its outfits,...
Odlo is introducing a new Linencool technology in its outfits, giving them a cooling effect estimated at up to 0.5 degrees centigrade through a mix of linen and polyester
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Odlo has launched its new Linencool material, which is a...
Odlo has launched its new Linencool material, which is a combination of organic linen and polyester that offers the wearer a reduction of its body temperature by 0.5 degrees as compared to a typical polyester material. Linencool will be introduced to the brand's running, cycling and women's training product categories. ...
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Adidas has launched the AM4LA shoe, the latest release from...
Adidas has launched the AM4LA shoe, the latest release from its AM4 (Adidas Made For) series. The shoe, which is made at Adidas' Speedfactory facility in Atlanta, this time utilizes yarns derived from marine plastic recovered from coastal areas. The AM4LA, tailored to the streets of Los Angeles, follows the ...
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Tor Fadum-Aas, a fromer strategic account manager for Amer Sports,...
Tor Fadum-Aas, a fromer strategic account manager for Amer Sports, will serve from next August as the new Norwegian sales director for the Swix Sport Group, responsible for sales in the country of its Swix, Toko, Ulvang, Lundhags and Helsport brands
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Adidas has announced the extension of its partnership with Uefa...
Adidas has announced the extension of its partnership with Uefa through 2021, including its Champions League, its Super Cup, its Youth League and its Futsal Champions League. The Three Stripes has supplied the match ball for Uefa's tournaments since 2001.
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Adidas will replace Nike as the sponsor of the Nevada...
Adidas will replace Nike as the sponsor of the Nevada Wolf Pack athletic teams at the University of Nevada in Reno
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Adidas and Parley for the Oceans have announced the return...
Adidas and Parley for the Oceans have announced the return for the second consecutive year of Run for the Oceans, a running initiative to raise awareness of the threat of marine plastic pollution, from June 8 to July 8. Adidas and Parley will be hosting a series of runs in ...
