News and insights about brands in the sporting goods industry – Page 250
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Mizuno is attempting to make further inroads into the lucrative...
Mizuno is attempting to make further inroads into the lucrative handball market. The company has signed a contract to provide team jerseys and other gear to the women's team of Frisch Auf Göppingen, which plays in the first division of the German Handball League, ahead of the season opening in ...
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Nike has extended its partnership with the UK Athletics Federation,...
Nike has extended its partnership with the UK Athletics Federation, making it run until 2030. The contract doesn't cover the participation of its athletes in the Olympic Games, which has been sponsored lately by Adidas. The terms of the new contract have apparently changed, giving more support for creating the ...
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International fuels Under Armour’s sales
Under Armour unveiled its latest restructuring plans as it reported a sales rise of 8.7 percent to $1,088.2 billion for the second quarter, up by 8 percent in constant currencies. The increase was entirely driven by international markets. Sales in North America were nearly flat, up 0.3 percent to $829.8 ...
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Under Armour restructures
Under Armour is preparing to cut about 2 percent of its workforce as part of a restructuring plan that is meant to align its resources to market developments, and particularly the brand's sluggishness in North America.The move is strongly reminiscent of the cutbacks launched a few weeks ago by the ...
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A Chinese court has ruled that Under Armour is owed...
A Chinese court has ruled that Under Armour is owed 2 million yuan renminbi (€0.26m-$0.30m) in damages by the Chinese company that has been selling the Uncle Martian brand with a logo uncannily similar to Under Armour's, according to the U.S. group's lawyers. Uncle Martian was launched last year by ...
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Thermore has announced the introduction of Thermore Freedom, a new...
Thermore has announced the introduction of Thermore Freedom, a new type of synthetic thermal insulation that is said to stretch and move with an elasticity improved by up to 40 percent as compared to the similar products available on the market. The Italian company has also announced that Peta (People ...
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Ahead of his final race in a career famed for...
Ahead of his final race in a career famed for its speed and success, Usain Bolt was awarded a special pair of Bolt Legacy Spikes by Puma. Bolt, who finally came third in an anticlimactic finish to the final of the World Athletics Championship 100-meter sprint, has attained legendary status ...
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Adidas charges ahead
While two leading rivals are cutting back and rejigging their organization, the Adidas Group continued to charge ahead with sharp gains in sales and adjusted operating profit for the second quarter, spread across all markets other than Russia.The group had already made it clear through an upgraded guidance last month ...
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Replacing Adidas, New Balance has signed up Artur Boruc, goalkeeper...
Replacing Adidas, New Balance has signed up Artur Boruc, goalkeeper for the Bournemouth team and the Polish national team
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News briefs
Adidas trails only the police for attractiveness as a future...
Adidas trails only the police for attractiveness as a future employer in the opinion of German students. In a recent survey on careers conducted with more than 20,000 students between the ages of 13 and 18, the sports brand was ranked first in the fashion industry and second overall out ...
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Scarpa is supplying the technicians of the Royal Spanish Winter...
Scarpa is supplying the technicians of the Royal Spanish Winter Sports Federation (RFEDI) with its snow shoes and its members with alpine running shoes
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Peak Sports will outfit the Romanian Olympic team through the...
Peak Sports will outfit the Romanian Olympic team through the 2024 Games, starting with the 2018 Winter Olympics in PyeongChang, Korea
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News briefs
Vibram is introducing a new Vibram Litebase technology which, it...
Vibram is introducing a new Vibram Litebase technology which, it says, reduces by up to 30 percent the weight of the outsole without affecting the properties of Vibram's normal soles. The new technology will be tested on a shoe with Vibram's Megagrip compound by the members of the Trailrunning Team ...
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News briefs
Grenson is putting out the first sneaker under its own...
Grenson is putting out the first sneaker under its own brand name, the Sneaker 1, making it available on its own website. It is made in Italy. The British company had launched a collaborative model with New Balance in this product category last year, followed by another one recently with ...
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Jana Ina Zaarrella, a German fashion model and presenter, will...
Jana Ina Zaarrella, a German fashion model and presenter, will act as a brand ambassador for Odlo in connection with the introduction of its first line of training clothing
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News briefs
Diadora is putting out a limited edition of retro-inspired T-shirts,...
Diadora is putting out a limited edition of retro-inspired T-shirts, sweatshirts and jackets named after Roberto Baggio, the famous Italian football champion who was sponsored by the brand back in 1994, when he led the Italian team to win the World Cup. Limited to series of 500 units, the collection ...
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Article
Columbia to ramp up online investment
Columbia Sportswear has embarked on a project to increase brand awareness and sales growth across its wholesale and retail business, with a focus on digital sales and infrastructure. This comes after an assessment of the outdoor group's operating model, which has already led to a substantial management reshuffle last month.The ...
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Havaianas will test-market a swimwear collection in stores in France,...
Havaianas will test-market a swimwear collection in stores in France, Italy and Portugal next year and plans to start distributing boardshorts and bikinis from 2019 onward
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News briefs
Consumer demand for the new Louis Vuitton collection co-branded with...
Consumer demand for the new Louis Vuitton collection co-branded with Supreme was so hot that the brand decided to stop selling it at pop-up shops in Paris and Tokyo. A pop-up shop in New York never opened due to the opposition of the local community. The collection was eventually offered ...
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News briefs
Puma has signed a German high-jump champion, Marie-Laurence Jungfleisch, as...
Puma has signed a German high-jump champion, Marie-Laurence Jungfleisch, as its new face for light athletics. The 26-year-old Jungfleisch is a ten times national champion. She has won the German championship five times since 2013 and the indoor championship five times since 2011. Born in Paris of a French father ...
