News and insights about brands in the sporting goods industry – Page 250
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News briefs
Faction Skis has announced the release of “This Is Home,”...
Faction Skis has announced the release of “This Is Home,” a 50-minute film about the freeskiing culture. The film, which features Faction athletes in their home mountains, tells the personal stories of the athletes in their environment in order to show what helped shape them as skiers. The featured athletes ...
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News briefs
Under Armour is preparing to open a flagship store later...
Under Armour is preparing to open a flagship store later this year in Amsterdam, the first for the U.S. brand in Europe. It already has more than 20 shops in Europe, a mixture of own stores and partner stores, but the flagship will display a broader range of products across ...
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News briefs
Under Armour has launched a new #Wewill campaign, an evolution...
Under Armour has launched a new #Wewill campaign, an evolution of the brand's signature I Will. The theme of the campaign revolves around the inspiring and unifying power of sport. The video of the campaign features an array of Under Armour athletes including the late Muhammad Ali, Michael Phelps, Stephen ...
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News briefs
Asics has collaborated with Liberty Fabrics, a specialist in print...
Asics has collaborated with Liberty Fabrics, a specialist in print design and textile innovation, on the launch of a new collection of fitness apparel. The line consists of leggings, shorts, a woven hooded jacket, a short sleeve top and a headband, as well as the Gel-Fit Sana 3SE footwear style, ...
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News briefs
Brooks has collaborated with BASF to develop a new running...
Brooks has collaborated with BASF to develop a new running shoe using polyurethane-based cushioning technology. The shoe, which is called Levitate, features a midsole that incorporates a new blend of BASF's Elastopan Sports Light polyurethane system. According to Brooks, this technology offers enhanced comfort and durability, while providing the user ...
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News briefs
Nike has unveiled a new sustainable leather material called Flyleather....
Nike has unveiled a new sustainable leather material called Flyleather. The new material is described by Nike as looking and feeling like regular leather, although it is derived from a totally different process. Flyleather is produced from the scraps of cow hide that are typically discarded by tanneries. During an ...
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Article
New management changes at Columbia
Columbia Sportswear has appointed Russ Hopcus to be the new president for its Prana brand. The group also reported the departure of Stuart Redsun, senior vice president and chief marketing officer of the group, and said that Joe Boyle, president of the Columbia brand, will also take care marketing for ...
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News briefs
Stöckli Sport has decided to stop developing and selling its...
Stöckli Sport has decided to stop developing and selling its own brand of bicycles, according to various reports, because of the investments required to innovate the product line. The Swiss company will concentrate on its core business in the ski sector. Its stores will offer the bicycles of other Swiss ...
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Short stops
Etonic Holdings has signed an exclusive global license with Ray...
Etonic Holdings has signed an exclusive global license with Ray Cook Brands to manufacture Etonic branded golf shoes, gloves and other accessories
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News briefs
Speedo is partnering with Samsung for its new swim training...
Speedo is partnering with Samsung for its new swim training platform, Speedo On. The swim tracking app will be pre-installed in Samsung's new Gear Sport and Gear Fit2 Pro smartwatches, which are certified for water resistance in up to 50 meters. Speedo's app measures key metrics including lap count, lap ...
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Short stops
Peak Sports will be the official supplier of uniforms for...
Peak Sports will be the official supplier of uniforms for the Brazilian Olympic team, replacing Nike under a new five-year contract
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News briefs
Gary Bryant, who has been with Amer Sports for 14...
Gary Bryant, who has been with Amer Sports for 14 years, is going to serve as general manager for its cycling division, which includes Mavic and Enve, following the resignation of Bernard Millaud, who has led it for 15 years. Bryant, who is a British citizen, has served most recently ...
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News briefs
Amer Sports has revised its growth target through 2020, prioritizing...
Amer Sports has revised its growth target through 2020, prioritizing sustainable profitable growth. Instead of a minimum mid-single-digit growth rate on an organic and currency-neutral basis, which would have taken its turnover up to €3.5 billion by 2020, it is now simply aiming for mid-single-digit growth. The group said the ...
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News briefs
Nike has teamed up with Virgil Abloh, the 36-year-old American...
Nike has teamed up with Virgil Abloh, the 36-year-old American designer, on ten collaborative footwear silhouettes. The collection, named “The Ten,” reimagines ten classic shoes, and is divided into two themes – “Revealing” and “Ghosting.” The collection comprises the Nike Air Max 90, Air Jordan I, Nike Air VaporMax, Nike ...
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News briefs
Nike is about to release a version of its Air...
Nike is about to release a version of its Air Max 97 shoe featuring Swarovski crystals, as part of the celebrations for the 20th anniversary of the iconic sneaker. The Swarovski crystals are embedded into the upper of the shoe. It is the first time that Nike Women has used ...
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Article
VF Corp. will acquire Dickies
VF Corp. has announced a definitive agreement to acquire Williamson-Dickie for $820 million in cash. A family-owned business, Williamson-Dickie designs and manufactures workwear apparel and footwear, which it sells under a number of brands including Dickies, Workrite and others. The acquisition is expected to be completed in the fourth quarter ...
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Short stops
Adidas has completed the sale its CCM Hockey business to...
Adidas has completed the sale its CCM Hockey business to Birch Hill Equity Partners
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News briefs
Adidas and Concepts, a progressive American streetwear retailer, a few...
Adidas and Concepts, a progressive American streetwear retailer, a few days ago launched a co-branded boutique at 73 Newbury Street, in downtown Boston. Featuring a minimalist design, the 1,500-square-foot store will offer trendy Adidas sneakers and performance shoes along with Concepts clothing. It will host art installations, DJs and other ...
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News briefs
Adidas has announced that it is the new outfitter of...
Adidas has announced that it is the new outfitter of Laura Ludwig and Kira Walkenhorst. The duo of German beach volleyball players won the gold medal at the Rio Olympics in 2016. Adidas will be sponsoring them in view of the 2020 Olympics in Tokyo, and additional joint projects will ...
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News briefs
Philippe Plein, a German fashion designer who a year ago...
Philippe Plein, a German fashion designer who a year ago offered his first high-end line of sports shoes and clothing, called Plein Sport, has signed up Floyd Mayweather, the 40-year-old American boxing champion. Plein announced the two-year contract shortly before Mayweather came out of a two-year retirement to win a ...
