News and insights about brands in the sporting goods industry – Page 250
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Adidas and Concepts, a progressive American streetwear retailer, a few...
Adidas and Concepts, a progressive American streetwear retailer, a few days ago launched a co-branded boutique at 73 Newbury Street, in downtown Boston. Featuring a minimalist design, the 1,500-square-foot store will offer trendy Adidas sneakers and performance shoes along with Concepts clothing. It will host art installations, DJs and other ...
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Adidas has announced that it is the new outfitter of...
Adidas has announced that it is the new outfitter of Laura Ludwig and Kira Walkenhorst. The duo of German beach volleyball players won the gold medal at the Rio Olympics in 2016. Adidas will be sponsoring them in view of the 2020 Olympics in Tokyo, and additional joint projects will ...
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Philippe Plein, a German fashion designer who a year ago...
Philippe Plein, a German fashion designer who a year ago offered his first high-end line of sports shoes and clothing, called Plein Sport, has signed up Floyd Mayweather, the 40-year-old American boxing champion. Plein announced the two-year contract shortly before Mayweather came out of a two-year retirement to win a ...
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Dainese and AGV has extended their sponsorship contract with Franco...
Dainese and AGV has extended their sponsorship contract with Franco Morbidelli, the current leader in the Moto2 standings
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Arc'teryx Equipment has released a voluntary product recall of all...
Arc'teryx Equipment has released a voluntary product recall of all 2016 Procline boots, both men's and women's, in cooperation with Health Canada and the U.S. Consumer Product Safety Commission. These products present a possible safety hazard with the axis pin, which keeps the spoiler and the rotating cuff in place. ...
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Apparently encouraged by the success of its sneakers in America,...
Apparently encouraged by the success of its sneakers in America, Adidas is taking a more active role in U.S. sports. It has just signed the fourth-highest college sports deal in the U.S., committing to the payment of $160 million over a 10-year period to sponsor the University of Louisville in ...
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Nike has signed up Kendrick Lamar, the American rap musician...
Nike has signed up Kendrick Lamar, the American rap musician previously sponsored by Reebok
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Skechers has announced a partnership with Camila Cabello on a...
Skechers has announced a partnership with Camila Cabello on a new global marketing campaign. The Cuban-born American singer and songwriter will be the face of Skechers' women's footwear category. The campaign, which will appear in Spanish and English, is scheduled for launch later this month. Cabello, who is 20, started ...
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Anta reaps the benefits of brand and retail investments
Anta Sports Products is continuing to reap the benefits of its multi-brand and multi-channel strategy, with a sales rise of 19.2 percent to 7,323.2 million yuan renminbi (€930.1m-$1,099.4m) for the first half of this year, fueled by increased demand for running and football products.Due to the expansion of its retail business ...
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Fjällräven's apparel collection is featuring for the first time Recco's...
Fjällräven's apparel collection is featuring for the first time Recco's rescue system in its autumn/winter 2017/18 collection. The Swedish brand has also started a collaboration with the Swedish Mountain Guides Organization, SBO, by equipping its members and supporting education programs.
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Oberalp is going to open the second Italian Under Armour...
Oberalp is going to open the second Italian Under Armour brand store in Milan next Sept. 14, covering 340 square meters on Piazza Gae Aulenti, close to Nike's relatively new Italian head office
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Italy's Radici Group, a fiber manufacturer based in Bergamo, has...
Italy's Radici Group, a fiber manufacturer based in Bergamo, has become a sponsor of the local football club, Bergamo. Noting that the company is the second-largest European manufacturer of nylon, a fiber that is heavily used in sports clothing, Radici says the sponsorship should help it to get more visibility ...
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Uhlsport will become the official supplier of the FC Cologne...
Uhlsport will become the official supplier of the FC Cologne football team in the German Bundesliga, replacing Erima from 2018 for four years. FC Cologne was the winner of the first ever Bundesliga championship in 1963 and one of the most successful in the early years of the competition, but ...
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Skechers Performance has been named the official footwear partner for...
Skechers Performance has been named the official footwear partner for the 2017 Solheim Cup, the women's team golf competition between Europe and the U.S. The event will take place in the U.S., at the Des Moines Golf and Country Club in Iowa, on Aug. 18-20. Selected players will wear a limited-edition ...
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Erima has been picked as a sponsor by the Pool...
Erima has been picked as a sponsor by the Pool Section of the Royal Dutch Billiard Federation
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Following up on the partnership between Louis Vuitton and Supreme,...
Following up on the partnership between Louis Vuitton and Supreme, Hermès is launching a line of expensive skateboards and longboards. Made of maple wood, they feature special sublimation prints that can be matched with some of Hermès silk scarves.
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Bianchi and Ferrari have presented the first bike resulting from...
Bianchi and Ferrari have presented the first bike resulting from their collaboration. The Scuderia Ferrari 01, or SF01, which is based on Bianchi's Specialissima carbon road bike, was introduced at Eurobike in Friedrichshafen, Germany. The latest edition of the trade show was held in Friedrichshafen, Germany from Aug. 30 to ...
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Ergon has released a new dual-shell bicycle saddle, which features...
Ergon has released a new dual-shell bicycle saddle, which features BASF's Infinergy cushioning technology in its core. Unlike conventional saddles, Ergon's new ST Core Ultra has two shells instead of one. In a conventional saddle, the shell carries out two functions as it bears the load of the cyclist while ...
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Odlo is introducing Flash, a women's training range which brings...
Odlo is introducing Flash, a women's training range which brings out designs each month around a different theme. Every Flash collection features a complete training outfit including a sports bra, top and tights. The development of each product, from the designer brief to the product's arrival on the rack, is ...
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K-Swiss has launched a new campaign to promote its “Generation...
K-Swiss has launched a new campaign to promote its “Generation K” shoe collection, which targets, in particular, the Gen Z and millennial market. For this campaign, the brand has hired young entrepreneurs who have a large following on social media, and who will appear both in the print campaign and ...
