News and insights about brands in the sporting goods industry – Page 252
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News briefs
Deichmann has brought a new look to its range by...
Deichmann has brought a new look to its range by launching nine styles of sneakers from Adidas, Fila, Nike and Puma. They became available online and in selected stores at the end of July. The low-cost German shoe retailer is promoting the collection under the title #Athlashion by Deichmann, with ...
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Decathlon has launched a small range of Nordic walking shoes...
Decathlon has launched a small range of Nordic walking shoes under its Newfeel label, which focuses on walking. The French retailer explains that the Nordic Walking shoes were designed to be flexible, with a special Flex-H concept for the outsole, while providing traction and cushioning. The company has added an ...
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Erima has struck out in a new team sports direction...
Erima has struck out in a new team sports direction by closing its first co-operation agreement with a futsal team, SSV Jahn 1889 from Regensburg in Germany. Futsal is a variation of soccer played with five players per team and on a smaller pitch, typically indoors. Erima will equip both ...
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Umbro is again, after 14 years, the official supplier of...
Umbro is again, after 14 years, the official supplier of the Santiago Futsal club
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Arena has extended its 30-year-old endorsement contract with the German...
Arena has extended its 30-year-old endorsement contract with the German Swimming Federation (DSV) through 2020
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Nike has signed a five-year endorsement deal with a 9-year-old...
Nike has signed a five-year endorsement deal with a 9-year-old child, Shane Kluivert, who has 134,000 Instagram followers. He is the son of Patrick Kluivert, the retired Dutch football player who was briefly a direct of football at the Paris Saint-Germain (PSG) team, also sponsored by Nike. Shane is also ...
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Article
Adidas raises guidance, sells CCM Hockey
The Adidas Group has again raised its guidance for the full year, after its sales increased by 20 percent to €5.0 billion for continuing operations in the second quarter, up by 19 percent in constant currencies, and operating profit surged by 18 percent to €505 million.The group issued preliminary figures ...
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Adidas has developed its first laceless running shoe as part...
Adidas has developed its first laceless running shoe as part of its Ultraboost range, using an advanced Primeknit contruction and new yarn engineering for more compression and support. Aramis motion tracking technology has allowed the brand's designers to integrate key support features and other functions based on an analysis of ...
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Adidas has signed a multi-year sponsorship agreement with USA Volleyball,...
Adidas has signed a multi-year sponsorship agreement with USA Volleyball, covering the men's and women's teams and the beach volleyball teams. The junior and Paraympic teams are also included in the deal. Adidas will also sponsor Lauren Carlini, a female player from Wisconsin who earned four All-America honors during her ...
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Article
Stronger growth again in sports shoes than garments
This came out for the fourth year in a row from the annual study conducted by Sporting Goods Intelligence on the global branded athletic footwear and apparel markets. While the sports shoe market grew by 8.5 percent to an estimated $57.97 billion last year in terms of the vendors' revenues, ...
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Macron has inked an eight-year sponsorship agreement with the Italian...
Macron has inked an eight-year sponsorship agreement with the Italian Rugby Federation (FIR), which has been sponsored by Adidas for the last four years. The Italian teamwear company has also been chosen by Uefa as the official partner of its TEP (Top Executive Program) Kit Assistance Scheme, a project that ...
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News briefs
More and more men are making a fashion statement all...
More and more men are making a fashion statement all over Europe by wearing colorful sneakers under formal suits, and even tuxedos. Henry Poole, a highly reputed men's tailor on London's Savile Row, has teamed up with Adidas Originals to create two styles of sneakers. The limited edition will be ...
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Article
U.S. consumers prefer to buy Nike on Amazon than Foot Locker
Surprisingly, U.S. consumers preferred to buy Nike products on Amazon than at Foot Locker stores in the first half of this year. According to a new survey conducted by UBS among 1,000 American consumers, their preference for Amazon rose to 13 percent of the sample during the period from 10 ...
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Article
Competing with Amazon, Zalando goes premium
Zalando, which is also a major client for sports apparel and footwear brands in Europe, suffered one of its worst days of trading in more than two years, with the share price dropping by 8.2 percent, as the German-based e-commerce giant reported an unexpectedly strong slowdown in its growth. In ...
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News briefs
Nike has announced that it is making available its App...
Nike has announced that it is making available its App in six European countries including Spain, France, Italy, Germany, the U.K. and the Netherlands. The Nike App is meant to provide Nike Plus members, its most loyal customers, with an all-access-pass to a mix of products and services. The app ...
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Under Armour (UA) has announced a new long-term partnership with...
Under Armour (UA) has announced a new long-term partnership with Heather Arneton, a French athlete who is considered as a rising star in the world of athletics. Arneton, who is only 15 years old, holds the Under 15 long jump world record, with a jump of 6.57 meters. The sports ...
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Lululemon Athletica has reportedly sued Under Armour in a Delaware...
Lululemon Athletica has reportedly sued Under Armour in a Delaware court, alleging that it has infringed on the four-strap design of its best-selling Energy Bra, offering the items for sale at lower prices. It is seeking damages and an injunction on the sale of the allegedly infringing items: the Armour ...
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Under Armour (UA) is launching a new global marketing campaign...
Under Armour (UA) is launching a new global marketing campaign for its women's division entitled “Unlike Any,” in which it celebrates female athletes for their unprecedented sporting achievements, regardless of gender comparisons. The campaign has been created in partnership with Droga 5, the advertising network headquartered in New York City. ...
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Lenzing Group, the Austrian specialist in cellulose fibers, has teamed...
Lenzing Group, the Austrian specialist in cellulose fibers, has teamed up with Noble Biomaterials to launch a new range of sustainable high-performance fabrics with anti-odor properties. The textiles feature Noble's XT2 silver-based technology to offer odor-protection. Lenzing's sustainable fibers, combined with the anti-odor feature of Noble's technology, are supposed to ...
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Pinarello has presented its first electric mountain bike, the...
Pinarello has presented its first electric mountain bike, the Andromeda Hybrid 9.9, which uses the Shimano Steps E8000 series motor
