News and insights about brands in the sporting goods industry – Page 245
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News briefs
Adidas presented the official match ball for the 2018 World...
Adidas presented the official match ball for the 2018 World Cup in Moscow, in the presence of Lionel Messi. The Telstar 18 is a re-edition of Adidas' first match ball for the World Cup, which it developed for the tournament in Mexico in 1970.
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Article
Adidas outperforms in North America
The Adidas Group's expansion has been hampered by weakening retail trends in Europe and infrastructure bottlenecks in North America in the third quarter, leading to a sales increase at the lower end of its projection, but the company still delivered ample rises in sales and profits.The German group's turnover jumped ...
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Adidas appoints three European country managers
After the reshuffle implemented in the Adidas Group's European management structure nearly two months ago, the company has appointed three of its own staff as country managers in France, Iberia and Italy.Nicolas Favre has taken over at the start of this month as country manager in France. He joined the ...
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Adidas has unveiled a new app that is meant to...
Adidas has unveiled a new app that is meant to deliver a personalized shopping experience. The Adidas Sports & Style app uses Salesforce technology including Commerce Cloud, Marketing Cloud and Service Cloud. The app gets to know the consumer's preferences, and proposes personalized news stories, blog posts, articles, videos and ...
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Adidas announced on Instagram that it has teamed up with...
Adidas announced on Instagram that it has teamed up with N.E.R.D., an American funk rock band, to launch what it has called the Training Gear collection. The company indicates that the range was inspired from the styles of the band members Pharrell Williams, Chad Hugo and Shay Hayley. Williams already ...
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Adidas signs a three-year sponsorship deal with the Derry City...
Adidas signs a three-year sponsorship deal with the Derry City football team in Northern Ireland
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Garmin has signed up an adventurer and survival expert, Ant...
Garmin has signed up an adventurer and survival expert, Ant Middleton, to endorse its Fénix line of multisport watches
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News briefs
Nike's Jordan brand has signed a sponsorship agreement with the...
Nike's Jordan brand has signed a sponsorship agreement with the French Basketball Federation, taking the place of Adidas, at least until 2020. According to L'Equipe, the deal is rumored to be worth €2.2 million. Nike had already been the official supplier between 2001 and 2013.
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News briefs
W.L. Gore & Associates has signed up AKQA, an international...
W.L. Gore & Associates has signed up AKQA, an international communication agency that has worked with many global consumer brands such as Audi, Caterpillar and Levi's, to focus on a more holistic view of the Gore-Tex brand in future B2B and B2C brand positioning work. Gore says the new arrangement ...
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News briefs
Peter Schlickenrieder is the new brand ambassador for Suunto, the...
Peter Schlickenrieder is the new brand ambassador for Suunto, the sports instruments brand owned by the Amer Sports group. Schlickenrieder has already been brand ambassador for Salomon, which is part of the same group, since 2007. He started to promote Suunto's Spartan Ultra GPS watch for athletic and adventure multisport ...
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News briefs
Bruno Sälzer, supervisory board chairman at Amer Sports, has told...
Bruno Sälzer, supervisory board chairman at Amer Sports, has told Handelsblatt that the Finnish group wants to grow through organic expansion as well as acquisitions, for which it has “a few hundred million” euro at its disposal. The company owns 12 brands, and its latest acquisition was Armada, the U.S. ...
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ATK Binding, the Italian producer of producer of bindings for...
ATK Binding, the Italian producer of producer of bindings for ski touring and free-ride skiing, is developing its website, adding a store locator, tutorial videos and other features
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News briefs
Henri Lloyd, best known for its sailing range, is launching...
Henri Lloyd, best known for its sailing range, is launching a new multi-activity section of sports apparel, for both men and women. The line will be called Henri Lloyd Sport, and will be launched in spring 2018. Some products in the range will feature odor control technology from Polygiene. Henri ...
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Article
VF buys Icebreaker
VF Corp. has announced a definitive agreement for the takeover of Icebreaker Holdings, the merino wool apparel specialist from New Zealand. The transaction should be completed early next year. The price of the acquisition has not been disclosed, but VF said that it will be immediately accretive.Icebreaker will nicely complement ...
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News briefs
Moncler has decided to eliminate its two top-of-the-range collections, which...
Moncler has decided to eliminate its two top-of-the-range collections, which it has been presenting at fashion shows. The two lines, Gamme Rouge and Gamme Bleu, were designed by Giambattista Valli and Thom Browne, who are going to stop working for Moncler to concentrate on on their own fashion collections.
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Hoka One One has developed a three-part video series on...
Hoka One One has developed a three-part video series on “Women who fly” on its shoes, after setting their problems aside
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News briefs
After winning the German Brand Award 2017 this past summer,...
After winning the German Brand Award 2017 this past summer, Keller Sports also received the German Design Award 2018 in the category of “excellent communications web design web.” The German multi-channel retailer based in Munich has a premium positioning in the market and offers a narrow selection of branded products online. It ...
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News briefs
Puma is said to be in talks about taking over...
Puma is said to be in talks about taking over the sponsorship of the AC Milan football club from Adidas next year. However, the discussions reportedly revolve around a sponsorship fee of only €10 million to €15 million per year, about half what the company is paying for Arsenal in ...
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News briefs
Hoka One One is adding a Swedish triathlon champion, Patrik...
Hoka One One is adding a Swedish triathlon champion, Patrik Nilsson, to its elite team, joining Cyril Viennot, Charlotte Morel, Boris Stein and Alessandro Degasperi. The 25-year-old has won four Ironman Triathlon races. Hoka is an exclusive sponsor of the Ironman Series.
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Molten will replace Adidas as the official ball supplier...
Molten will replace Adidas as the official ball supplier for the Uefa Europa League under a three-year contract starting in 2018
