News and insights about brands in the sporting goods industry – Page 251
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Vans is collaborating with Karl Lagerfeld on a capsule collection...
Vans is collaborating with Karl Lagerfeld on a capsule collection which has been unveiled at the recent fashion festival of Bread & Butter in Berlin
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A German national handball champion, Johannes Sellin, has joined Kempa's...
A German national handball champion, Johannes Sellin, has joined Kempa's team, promoting its new Wing Lite shoes. With more than 200 goals scored from the right-wing position with MT Melsungen, Sellin was one of the top three scorers in the last season of the DKB Handball Bundesliga. He is now ...
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Polartec and Kometa, an Italian food firm, will be co-sponsoring...
Polartec and Kometa, an Italian food firm, will be co-sponsoring the new cycling development team launched by the Alberto Contador Foundation and the team Trek-Segafredo. The new development squad will compete in the Continental division. The two sponsors have signed a three-year commitment. Ivan Basso, a former teammate of Contador's, ...
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Skechers was the footwear sponsor of last month's Solheim Cup...
Skechers was the footwear sponsor of last month's Solheim Cup in Des Moines, Iowa, where the women's golf team from the U.S. defeated the European team
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Fitbit finally presented its Ionic smartwatch, ready for delivery from...
Fitbit finally presented its Ionic smartwatch, ready for delivery from October and priced in the U.S. at $299.50, about $30 more than the original Series 1 Apple Watch, getting the company's battered share price to move up by 6.5 percent. The device is an improved version of Fitbit's PurePulse heart-rate ...
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Skechers is sponsoring Tony Romo, a former quarterback of the...
Skechers is sponsoring Tony Romo, a former quarterback of the Dallas Cowboys, to support its line of men's shoes
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Intersport Germany is launching a small line of swimwear for...
Intersport Germany is launching a small line of swimwear for women and children named after Franziska van Almsick, a former German swimming champion, as part of Intersport's private label Tecnopro collection
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Adidas charges ahead
While two leading rivals are cutting back and rejigging their organization, the Adidas Group continued to charge ahead with sharp gains in sales and adjusted operating profit for the second quarter, spread across all markets other than Russia.The group had already made it clear through an upgraded guidance last month ...
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Replacing Adidas, New Balance has signed up Artur Boruc, goalkeeper...
Replacing Adidas, New Balance has signed up Artur Boruc, goalkeeper for the Bournemouth team and the Polish national team
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Adidas trails only the police for attractiveness as a future...
Adidas trails only the police for attractiveness as a future employer in the opinion of German students. In a recent survey on careers conducted with more than 20,000 students between the ages of 13 and 18, the sports brand was ranked first in the fashion industry and second overall out ...
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Ahead of his final race in a career famed for...
Ahead of his final race in a career famed for its speed and success, Usain Bolt was awarded a special pair of Bolt Legacy Spikes by Puma. Bolt, who finally came third in an anticlimactic finish to the final of the World Athletics Championship 100-meter sprint, has attained legendary status ...
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Thermore has announced the introduction of Thermore Freedom, a new...
Thermore has announced the introduction of Thermore Freedom, a new type of synthetic thermal insulation that is said to stretch and move with an elasticity improved by up to 40 percent as compared to the similar products available on the market. The Italian company has also announced that Peta (People ...
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Under Armour restructures
Under Armour is preparing to cut about 2 percent of its workforce as part of a restructuring plan that is meant to align its resources to market developments, and particularly the brand's sluggishness in North America.The move is strongly reminiscent of the cutbacks launched a few weeks ago by the ...
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A Chinese court has ruled that Under Armour is owed...
A Chinese court has ruled that Under Armour is owed 2 million yuan renminbi (€0.26m-$0.30m) in damages by the Chinese company that has been selling the Uncle Martian brand with a logo uncannily similar to Under Armour's, according to the U.S. group's lawyers. Uncle Martian was launched last year by ...
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International fuels Under Armour’s sales
Under Armour unveiled its latest restructuring plans as it reported a sales rise of 8.7 percent to $1,088.2 billion for the second quarter, up by 8 percent in constant currencies. The increase was entirely driven by international markets. Sales in North America were nearly flat, up 0.3 percent to $829.8 ...
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Nike has extended its partnership with the UK Athletics Federation,...
Nike has extended its partnership with the UK Athletics Federation, making it run until 2030. The contract doesn't cover the participation of its athletes in the Olympic Games, which has been sponsored lately by Adidas. The terms of the new contract have apparently changed, giving more support for creating the ...
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Mizuno is attempting to make further inroads into the lucrative...
Mizuno is attempting to make further inroads into the lucrative handball market. The company has signed a contract to provide team jerseys and other gear to the women's team of Frisch Auf Göppingen, which plays in the first division of the German Handball League, ahead of the season opening in ...
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Puma has won a Red Dot Award for the design...
Puma has won a Red Dot Award for the design of its multi-functional Evoknit Move Infinite jacket
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Pinarello has introduced the first electronic bike suspension system, in...
Pinarello has introduced the first electronic bike suspension system, in cooperation with HiRide
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Dickies and Prana have joined HeiQ's list of brand partners...
Dickies and Prana have joined HeiQ's list of brand partners that use its technical textile finishing products. Dickies presented its new Cooling Tees empowered with HeiQ Smart Temp to retailers at this year's Outdoor Retailer (OR) Summer Market trade show, which took place in Salt Lake City on July 26-29. ...
