News and insights about brands in the sporting goods industry – Page 246
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News briefs
Intersport France has become the official retail partner for the...
Intersport France has become the official retail partner for the French Football Federation (FFF) for four seasons until 2021, focusing on the three French national teams (men, women and youth) and amateur football, involving about 4,000 affiliated clubs. The deal will enable Intersport to make special offers to French football ...
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New Balance is terminating its sponsorship contract with Ben Stokes,...
New Balance is terminating its sponsorship contract with Ben Stokes, vice-captain of the England cricket team, who has been indefinitely suspended due to an incident in Bristol
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Mueller Sports Medicine partners with the World Federation of Athletic...
Mueller Sports Medicine partners with the World Federation of Athletic Training and Therapy as its official supplier of sports medicine products
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Article
Under Armour opens more stores in Europe
Under Armour has opened its first store in Russia, in the Metropolis Shopping Center in Moscow. The company, which has its own Russian sales office, says it eyes a major expansion in the country through the opening of other stores and factory outlets and an online-store in the near future.We ...
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Anta Sports Products has been picked to become the official...
Anta Sports Products has been picked to become the official sports apparel supplier for the Olympic and Paralympic Winter Games due to be held in Beijing in 2022. The leading Chinese sports company has already been a supplier for the Chinese Olympic Committee and the Chinese Olympic team for the ...
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Odlo has announces its partnership with the Norwegian biathlon federation,...
Odlo has announces its partnership with the Norwegian biathlon federation, NSSF, becoming its official supplier starting in May 2018
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Adidas starts customized shoe production
Adidas is preparing to sell in London and Paris the first batches of customized running footwear made at its automated Speedfactory in Ansbach, Germany. The company is launching the AM4 project, which stands for “Adidas Made For” and consists of running shoe models designed for runners, in six cities.The shoes ...
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News briefs
Adidas America plans to expand the capacity of its campus...
Adidas America plans to expand the capacity of its campus in Portland, Oregon in the next three years to accommodate up to 2,800 people, up from a current level of 2,700, says the Oregonian. Mark King, chief executive of Adidas America, also told the newspaper that the Big a wants ...
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Adidas has opened the world's largest Adidas Originals store in...
Adidas has opened the world's largest Adidas Originals store in Chicago, covering 460 square meters in Wicker Park
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Women's Wear Daily reports that Adidas has shelved a suit...
Women's Wear Daily reports that Adidas has shelved a suit against Juicy Couture in an Oregon court over the Three Stripes logo, following a settlement whose terms were not revealed
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News briefs
Erik Liedtke, the executive board member of the Adidas Group...
Erik Liedtke, the executive board member of the Adidas Group responsible for global brands, has won the Chief Marketing Officer of the Year award from the Ludwig Maximilian University of Munich. He took over the responsibility in 2014 after running Adidas' sport performance division.
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News briefs
Amazon is adding a new distribution center equipped with advanced...
Amazon is adding a new distribution center equipped with advanced robotic technology in the Bolton region that will employ 1,200 new people. In Germany, meanwhile, Amazon reportedly suffered delivery problems after strikes crippled six of its German logistics centers in early October. Verdi, a German trade union based in Berlin, ...
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News briefs
Hoka One One is adding a Swedish triathlon champion, Patrik...
Hoka One One is adding a Swedish triathlon champion, Patrik Nilsson, to its elite team, joining Cyril Viennot, Charlotte Morel, Boris Stein and Alessandro Degasperi. The 25-year-old has won four Ironman Triathlon races. Hoka is an exclusive sponsor of the Ironman Series.
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News briefs
According to numerous press reports that Adidas declined to confirm,...
According to numerous press reports that Adidas declined to confirm, the Big a will stop sponsoring AC Milan in 2018 or 2019, after the expiration of a 20-year-old contract that pays the strong Italian Series A football club €19.7 million per year. Under Armour and New Balance are said to ...
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The Adidas Group has closed the €425 million sale of...
The Adidas Group has closed the €425 million sale of TaylorMade, Adams Golf and Ashworth to KPS Capital Partners
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Peak Sports will be the official supplier of uniforms for...
Peak Sports will be the official supplier of uniforms for the Brazilian Olympic team, replacing Nike under a new five-year contract
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Speedo is partnering with Samsung for its new swim training...
Speedo is partnering with Samsung for its new swim training platform, Speedo On. The swim tracking app will be pre-installed in Samsung's new Gear Sport and Gear Fit2 Pro smartwatches, which are certified for water resistance in up to 50 meters. Speedo's app measures key metrics including lap count, lap ...
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Etonic Holdings has signed an exclusive global license with Ray...
Etonic Holdings has signed an exclusive global license with Ray Cook Brands to manufacture Etonic branded golf shoes, gloves and other accessories
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News briefs
Stöckli Sport has decided to stop developing and selling its...
Stöckli Sport has decided to stop developing and selling its own brand of bicycles, according to various reports, because of the investments required to innovate the product line. The Swiss company will concentrate on its core business in the ski sector. Its stores will offer the bicycles of other Swiss ...
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Article
New management changes at Columbia
Columbia Sportswear has appointed Russ Hopcus to be the new president for its Prana brand. The group also reported the departure of Stuart Redsun, senior vice president and chief marketing officer of the group, and said that Joe Boyle, president of the Columbia brand, will also take care marketing for ...
