News and insights about brands in the sporting goods industry – Page 247
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Nike has unveiled a new sustainable leather material called Flyleather....
Nike has unveiled a new sustainable leather material called Flyleather. The new material is described by Nike as looking and feeling like regular leather, although it is derived from a totally different process. Flyleather is produced from the scraps of cow hide that are typically discarded by tanneries. During an ...
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Brooks has collaborated with BASF to develop a new running...
Brooks has collaborated with BASF to develop a new running shoe using polyurethane-based cushioning technology. The shoe, which is called Levitate, features a midsole that incorporates a new blend of BASF's Elastopan Sports Light polyurethane system. According to Brooks, this technology offers enhanced comfort and durability, while providing the user ...
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Asics has collaborated with Liberty Fabrics, a specialist in print...
Asics has collaborated with Liberty Fabrics, a specialist in print design and textile innovation, on the launch of a new collection of fitness apparel. The line consists of leggings, shorts, a woven hooded jacket, a short sleeve top and a headband, as well as the Gel-Fit Sana 3SE footwear style, ...
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Under Armour is preparing to open a flagship store later...
Under Armour is preparing to open a flagship store later this year in Amsterdam, the first for the U.S. brand in Europe. It already has more than 20 shops in Europe, a mixture of own stores and partner stores, but the flagship will display a broader range of products across ...
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Under Armour has launched a new #Wewill campaign, an evolution...
Under Armour has launched a new #Wewill campaign, an evolution of the brand's signature I Will. The theme of the campaign revolves around the inspiring and unifying power of sport. The video of the campaign features an array of Under Armour athletes including the late Muhammad Ali, Michael Phelps, Stephen ...
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Macron has announced a technical sponsorship contract with a football...
Macron has announced a technical sponsorship contract with a football team, FC DAC 1904 Dunajská, which plays in Slovakia's Superliga. The team was previously sponsored by Adidas. Its partnership with the Italian company has already started with the current season and is set to go on for the next five ...
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Reebok has announced a one-year sponsorship contract with Ariana Grande,...
Reebok has announced a one-year sponsorship contract with Ariana Grande, the 24-year-old American singer and actress. She will act as the brand's ambassador, especially on social media, as she counts 113 million followers on Instagram.
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Faction Skis has announced the release of “This Is Home,”...
Faction Skis has announced the release of “This Is Home,” a 50-minute film about the freeskiing culture. The film, which features Faction athletes in their home mountains, tells the personal stories of the athletes in their environment in order to show what helped shape them as skiers. The featured athletes ...
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Björn Borg presented its new “Signature Collection,” along with the...
Björn Borg presented its new “Signature Collection,” along with the main autumn/winter 2017 collection, at The Royal Tennis Hall in Stockholm on Aug. 31, in a fashion show entitled Versus Borg. The Signature Collection is inspired by Björn Borg himself and the sportswear style of the 1970s. This limited edition ...
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After sounding out other potential partners, Rossignol has signed a...
After sounding out other potential partners, Rossignol has signed a co-branding agreement for eyewear with Italia Independent as an accessory to its line of lifestyle apparel. The first collection will be presented at Mido, the big eyewear show in Milan, at the end of February. Italia Independent signed a license ...
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Adidas rejigs European management
The Adidas Group is replacing its managing directors in France, Iberia and Italy, as part of a management reshuffle that saw these three executives assume more international functions while the group's European structure has been streamlined.Under the latest structure, which has just become effective, the Adidas Group's business has been ...
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Adidas and Puma deploy stores in India
Growing Indian demand for training and athleisure products is fueling increased sales in the country for some of the leading international brands, which are starting to deploy their own stores in the country.The Adidas Group reportedly achieved the strongest gains as its sales reached 1,513 crore rupees (€195.8m-$231.8m) for the ...
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Adidas says it has placed one of its employees on...
Adidas says it has placed one of its employees on administrative leave and engaged outside counsel to conduct a thorough investigation into a case of bribery in which he has allegedly been involved. Jim Gatto, who is Adidas' director of global sports marketing for basketball, was mentioned among ten people ...
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As predicted, Adidas has signed a new contract with the...
As predicted, Adidas has signed a new contract with the University of Kansas, extending a six-year-old partnership through 2031 and stengthening its position in the performance segment of the American sports market to complement its renewed strength in the lifestyle segment. It will be the richest deal between the brand ...
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The German sporting goods industry association (BSI), the Adidas Group,...
The German sporting goods industry association (BSI), the Adidas Group, Polartec and Vaude are taking part in a three-year research project, funded by the German federal ministry of education and research, to try and reduce micro-particles shed when textiles made with synthetic fibers are washed. Along with micro-particles from many ...
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Adidas France has established a running club affiliated with the...
Adidas France has established a running club affiliated with the French athletics federation, providing professional support for its members to take part in competitions. The company says the move is “reinventing the concept of sports marketing,” as it set out to create its own team. Adidas has already been involved ...
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Adidas has passed the Jordan brand as the second-largest sports...
Adidas has passed the Jordan brand as the second-largest sports footwear brand in the U.S. market, based on the athletic footwear report from the NPD Group for the year to date until August. The estimate marks a remarkable rise in the Adidas brand's footwear market share to 11.3 percent, compared ...
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Puma has teamed up with the singer, actress and producer...
Puma has teamed up with the singer, actress and producer Selena Gomez to design products and create marketing campaigns. She will first appear in Puma's latest campaign for the Phenom, a coming women's footwear range. The brand has already formed partnerships with several other women in the entertainment business in ...
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Liebaert is expanding into the activewear and athleisure segments for...
Liebaert is expanding into the activewear and athleisure segments for the first time with its new NanoStitch Comfort Technology line of fabrics. This collection of high-performance fabrics integrates Lycra Sport technology. Founded in 1887 and headquartered in Belgium, Liebaert is best known for its manufacturing in the intimate apparel sector. ...
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Macron has announced a new multi-year agreement with Guinness PRO14,...
Macron has announced a new multi-year agreement with Guinness PRO14, the professional Rugby Union tournament for clubs from Scotland, Wales, Ireland, Italy and South Africa. The deal makes the Italian sportswear brand the official match kit and retail partner to the tournament. From the start of this 2017/18 season, the ...
